Halfpage

The Half Page provides a versatile, cross-platform format that allows brands to amplify messaging at scale, which can stay static or animated.

Markets Availability Global excluding UK
Device Availability Desktop & Mobile Web
Dimensions (w x h) 300x600
Accepted Ad Formats GIF, JPEG, PNG / 150kb max
HTML5 -Zip folder 100 KB
3rd party vendor must be on BBC's approved vendor list
HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3P Vendor List
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor Requirements N/A
Execution Guideline 1 pixel black/dark border for creative that has white background.

Ad cannot resemble BBC contents.

Ensure images and landing page are mobile web optimized for Mobile Web.
Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines N/A
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 14-Mar-2024
Markets Availability Global excluding UK
Device Availability Desktop & Mobile Web
Dimensions (w x h) 300x600
Accepted Ad Formats HTML5 - Zip folder 100 KB

3rd party Ad Serving Tag

3rd party vendor must be on BBC's approved vendor list
HTML5 HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing
Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list Approved 3P Vendor List
Third Party Ad Serving Creatives Allowed - 3rd party vendor must be on BBC's approved vendor list
Tag must be SSL/Secured only.
Third Party tracking 3rd Party Impressions Tracking Allowed
3rd Party Click Tracking Allowed
3rd party vendor must be on BBC's approved vendor list
Third Party Vendor Requirements Requirements:
Tracking URLs – Add tracking URLs if available (or upload entire tracking sheet to supporting files)
Supporting Files – Upload all creative assets to be used or referenced in the campaign, especially:
Images (.jpg, .png, .gif, .tif)
Logos (.svg, .eps)
Photoshop or Illustrator projects (.psd, .ai)
Brand guidelines documents (.pdf, .doc)
Fonts (.otf, .ttf)
**All assets can be batched and uploaded in .zip file**
Ad Tag Types - Which platform will the ads be scheduled through?
Basic, Acuity Ads, Adelphic, Adform, Centro Basis, CM360, DV360, GAM (formerly DFP), Google Display Network, IBM Weather, Marketron, Roku OneView, Smart
AdServer, The Trade Desk, VPAID
Specify Ad Tag Parameters (optional) - Publisher, Advertiser, Campaign, Vertical, Placement, and Format values can be added to final ad tags for reporting, benchmark and campaign performance purposes.
Execution Guideline 1 pixel black/dark border for creative that has white background.
 
Ad cannot resemble BBC contents.
 
Ensure images and landing page are mobile web optimized.
Animation/Looping Guidelines Animation & Looping: Allowed. Up to 30sec max
Banner Expansion Guidelines

Desktop:
Allowed - Can only be click to expand from 300x600 to 600x600 max size with close button.
Expansion must be Left only
Not allowed on Large Tablet
 

Mobile web:
Allowed - Can only be click to expand from 300x600 to 600x600 max size with close button.
Expansion must be Left only
Not allowed on Large Tablet
Video Guidelines Allowed:-
Video max duration: 15sec (Auto-play, sound on mute)
Video max duration: 30sec (User click to play, sound on mute)
Must implement Play/Pause, Audio On/Off Toggle Button
Video Max File size: 2.2MB
Frame rate: 24fps recommended
More than 30 sec:(Auto play allowed only till 15 sec mark and click to play rest of the video)
Audio Guidelines Allowed - Sound must be on mute.
Must implement Audio On/Off Toggle button
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 14-Mar-2024