StoryWorks App Promo
StoryWorks App Promo ad appears on the BBC News app and is a static image with the advertiser's and BBC StoryWork's logos included. It's available on IOS and Android mobile devices.
| Markets Availability | Global excluding UK |
| Device Availability | Mobile App across Android and IOS |
| Dimensions (w x h) | 300x250 |
| Accepted Ad Formats | JPEG and PNG Only |
| HTML5 | |
| Image file size: | 200kb |
| Secondary (Polite) File Download Max Size: | N/A |
| BBC approved third party vendor list | Approved 3rd party Vendor List |
| Third Party Ad Serving Creatives | 3rd party ad served not available |
| Third Party tracking | 3rd party impression and click trackers allowed. 3rd party vendor must be on BBC's approved vendor list |
| Third Party Vendor requirements | .eps Logo Call to action Client style guide if desired |
| Execution Guidelines | Video Duration: 90 sec max Story Image Image will be scaled & center cropped so that it fills the full space of the design. Max 200kb file size Sponsor Logo The logo associated with the Sponsor of the content Image will be scaled so that its height fits within the dimensions. Image must be in .jpg on black background or .png with transparent background Dimension 132 x 64px Story Headline The headline text for the campaign. The text will wrap indefinitely. 50 characters max. CTA Click destination required |
| Animation / Looping Guidelines | N/A |
| Banner Expansion Guidelines | N/A |
| Video Guidelines | No Video Allowed |
| Audio Guidelines | No Audio Allowed |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 12-Apr-2024 |