Websites
Display
Times Square
Times Square is a new ad format that will run only on the Homepage & Index pages. Always Expanded with no close button.
Skybox
Skybox is a new ad format that will run on Desktop Only, on all index pages
Headliner
The Headliner ad appears at the top of the page in a 970x250 slot and pushes the content when expanded. It works across desktop devices and large tablets, and is fully responsive to page width.
Billboard
The Billboard provides a beautiful canvas for broad stroke brand building. It serves as an opportunity to engage and provoke audiences with stunning imagery, rich video and stimulating media.
Leaderboard
The Leaderboard uses a horizontal format that sits at the top of the site, which can stay static or animated, depending on preference.
Slim Billboard
The Slim Billboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970x300 and must include a close button.
MPU
The MPU is a versatile, mobile-friendly format that works cross-platform and enables brands to amplify messaging at scale, both static or animated.
StoryWorks Web Promo
StoryWorks Web Promo ad appears on the BBC News homepage and is a static image with the advertiser's and BBC StoryWork's logos included.
Half Page
The Half Page provides a versatile, cross-platform format that allows brands to amplify messaging at scale, which can stay static or animated.
Native
The Native provides a beautiful canvas for broad stroke brand building. It serves as an opportunity to engage and provoke audiences with stunning imagery, rich video and stimulating media.
Mobile Display
Mobile Banner
The mWeb 300x50 banner is usually placed at the top of a page, so it can be seen immediately by the user when the page loads for maximum exposure.
Interscroller
The Interscroller ad serves from a 320x600 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".
Interstitial
Mobile Prestitial ads are interactive, full-screen ads that cover the interface of the website. They are entry point ads on any commercialised BBC.com page on mobile devices and only portrait is allowed.
Sponsorship
The Sponsorship Logo indicates content in direct association with BBC globally renowned and award-winning journalism. Sponsorship labelling to be included in all series/franchise Pillar and Sub-Section index pages.
Video
Outstream
The Oustream ad appears on desktop below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
Pre-roll videos
A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.