Science of Memory
The Science of Memory, the latest thought-leadership research project from BBC News, combines neuroscience with emotion tracking techniques to explore the relationship between emotions and memory.
By combining emotion tracking technology with neuroscience techniques, we have uncovered a deeper understanding of how to create memorable and emotionally engaging content.
Download the PDF to see the key learnings and recommendations.
RESEARCH OVERVIEW
The study analysed six brand films created by BBC StoryWorks for clients, measuring emotional and memory response from over 2,000 participants globally to see how they engaged with the content and what elements they committed to long-term memory.
To find out more or see how your brand could benefit from these insights, email: internationalsales@bbc.com
View other insight studies from BBC News
Science of Engagement
Analysing the link between emotions and their effect on campaign objectives.
Audio: Activated
How to leverage the persuasive power of branded podcasts on listeners.
Africa Affluent Millenials
How Africa's growing middle-class consumers engage with different brands.
The New Exec Mindset
Discover what’s going on in the heads of Business Decision Makers and what this means for brands.
Gen Z
Find out what makes Gen Z tick; their relationship with brands and with media brands.
The B2B Web of Influence
Find out what is driving the decisions of Business Decision Makers and how this impacts brands.