REACH THE  MOST INFLUENTIAL  AUDIENCES

Light their passions

MAKE CHANGE HAPPEN

Opinion Leaders Products and Services

We help companies, associations and candidates strategically drive their messages to the influencers and opinion leaders that make change happen, putting you firmly on the path to victory. We specialize in public policy, issue advocacy and corporate reputation campaigns.

ADVOCATE RECRUITMENT

Our proven platform delivers high-quality grassroots advocates who are fired up and ready to take action…all on a performance basis.

ONGOING COMMUNICATIONS

We reach decision makers - from inside-the-beltway to Main St. And build custom communications campaigns to keep them informed.

INFLUENCER ADVERTISING

Our proprietary banner and email network was built to find the influencers who shape policy while putting your message everywhere they turn.

GRASSROOTS & EARNED MEDIA

All politics is local, and our system reaches the districts where votes are cast. We are experts in stakeholder outreach and local earned media.

TARGET THE PLACES YOU NEED TO REACH

Whether You Are Targeting Main Street, Inside-the-beltway, or Somewhere In Between

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OUR DIFFERENCE

We’ve combined the best of the Madison Avenue Internet industry with top experts from the K Street grassroots and advocacy worlds – all under one roof.

 

The results? Best-in-class execution of campaigns that cut through the clutter and drive real results. Our proven advertising system targets the opinion leaders who can take your message and connect it with their spheres of influence. Think of it as the spark that ignites true word of mouth reach.

 

Whatever your need, we know how to find the right influencers and shape their opinions and the dialogue.

BUILDING WINNING ADVOCACY CAMPAIGNS

Better data + Better messages = Better results

 

It’s not exactly the theory of relativity, but this simple equation has proven successful time and time again. We harness all of the data we can find to best craft target audiences and breakthrough messages that make sure the right people take notice.

 

The key to an effective grassroots campaign is effective advocates.  We know how to find the right people in the right districts who will take action when it matters.

THEY SAY

  • When working to build a new online grassroots advocacy platform for a large Washington, D.C., energy trade association Bill charted a course that best ensured my association's goals and objectives were fully realized.

    Corey Henry, American Frozen Food Institute (former)

  • Bill is a veteran communications professional with first-rate credentials in public affairs and journalism. As an award-winning columnist and reporter, he has covered politics, tax reform, education, public safety, health care, energy and civil rights. As a senior grassroots communications executive, Bill has led national programs for Fortune 100 corporations and national industry associations.

    Mike McCurry, former White House spokesman

  • The professionalism and absolute dedication to the campaign impressed me. He truly became a trusted advisor, always delivering strategic insight with creative punch. He’s one of the best agency partners I’ve had the pleasure to work with.

    Duane MacDonald, Rogers Communications (former) - www.rogers.com

  • Opinion Leaders really understands how to harness the power of online marketing and social media to achieve tangible results. Even more important is their highly-collaborative approach and willingness to share expertise so that we, in turn, gain valuable insights that inform our overall strategy.

    Christine Bragale, former Managing Director, Weber Merritt