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Harrison Butker told women in audience of Benedictine College that ‘homemaker’ should be the ‘most important title’ they hold. Photograph: Perry Knotts/Getty Images
Harrison Butker told women in audience of Benedictine College that ‘homemaker’ should be the ‘most important title’ they hold. Photograph: Perry Knotts/Getty Images

Harrison Butker’s jersey sales rise as right wing lauds Chiefs kicker after rant

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Josh Hawley among conservatives delighted by football player’s commencement speech pummeling Pride and working women

Harrison Butker’s university commencement address at Benedictine College excoriating Pride month, working women, abortion rights activists and others has prompted the National Football League to disavow his remarks – but the Kansas City Chiefs placekicker’s jersey sales have spiked as conservatives seize on their latest culture war.

Butker has also drawn an impassioned statement of support from Josh Hawley, the far-right US senator from Missouri known for his opposition to abortion and a viral video which showed him running away from the mob he incited during the US Capitol attack on 6 January 2021.

“We need a different generation of kids that are willing to say no that’s not right, there is such a thing as right and wrong, I’m not going in for all of this lefty garbage and I just thought that his calls for folks to stand up and be bold was great,” Hawley said in reference to Butker during an interview on Wednesday with Spectrum News.

An NFL spokesperson on Thursday said the comments Butker delivered as the graduation speaker at Benedictine College five days earlier ran contrary to the league’s “commitment to inclusion”.

“Harrison Butker gave a speech in his personal capacity,” said the statement from the NFL senior vice-president Jonathan Beane, the league’s chief diversity and inclusion officer. “His views are not those of the NFL as an organization.”

The NFL’s statement aligned relatively closely with a separate one issued by the Gay & Lesbian Alliance Against Defamation (Glaad), which dismissed Butker’s 20-minute address as “a clear miss” and “woefully out of step with Americans about Pride, LGBTQ people and women”.

Another notable rejection of Butker’s opinions came in the form of a statement from the Benedictine Sisters of Mount Saint Scholastica, which co-founded the college where the kicker spoke.

“The sisters … do not believe that Harrison Butker’s comments … represent the Catholic, Benedictine, liberal arts college that our founders envisioned and in which we have been so invested,” their statement said. “Instead of promoting unity in our church, our nation, and the world, his comments seem to have fostered division.”

Yet, in scenes that called to mind the political right wing’s enthrallment with the film Sound of Freedom last year, Butker’s jersey was among the most sold as of Thursday, according to NFL.com.

His jersey sales still trailed that of his Chiefs teammate Travis Kelce, whose support for vaccines and the Black Lives Matter movement – as well as his relationship with Taylor Swift – have infuriated the far-right set that is now coddling Butker. However, Butker’s jersey sales were outpacing that of the Chiefs quarterback Patrick Mahomes, who has led Kansas City to three Super Bowl victories since the 2019 season.

The Kansas City news station KCTV reported that a local store named the Rally House had completely sold out of Butker jerseys amid his speech’s controversy.

“Just the demand after the speech – it’s been men and women. It’s been both calling to get his jersey,” the store’s manager, Aaron Lewis, reportedly told KCTV.

Hawley on Wednesday then offered himself as one of the most public faces of the conservative delight inspired by the offense Butker caused with his speech.

“He talks about not being too nice when you’re standing up for your convictions,” Hawley said to Spectrum News, a little more than three years after he threw up a clenched fist at – and then was caught on video running from – a mob of Donald Trump supporters who carried out the deadly Capitol attack after the former president’s 2020 election defeat to Joe Biden. “And I just think he’s right about that.”

In his speech to the conservative Catholic school’s graduating class, Butker referred to “dangerous gender ideologies” in an apparent allusion to Pride month, which has been celebrated annually in June since the Stonewall riots in 1969.

He also told the women in the audience that “homemaker” should be the “most important title” they hold.

“I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world,” Butker said.

Among a host of other arguments, Butker contended that access to abortion – which most Americans favor – stemmed from “pervasiveness of disorder”.

The 28-year-old Butker’s conservative Catholic beliefs are well known, and so are his on-field exploits, including booting a field goal that forced the decisive overtime period in Kansas City’s Super Bowl victory over the San Francisco 49ers in February.

Benedictine, a private liberal arts school about 60 miles north of Kansas City, invited Butker to be its commencement speaker nearly three years to the day after the college removed its chaplain from his position after he disclosed “inappropriate conduct” with a female student.

Meanwhile, a report on Friday from the Chicago Sun-Times documented how an Illinois-based monk belonging to the religious order which is associated with Benedictine pleaded guilty to a felony battery charge against a former student of the school where he taught – and has now landed on a list of organization members deemed to have been credibly accused of child sexual abuse.

  • The Associated Press contributed reporting

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