Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19. They partnered with ADARA to better understand the current travel trends and devise a plan to aid recovery.
Visit California and Adara Partner to Deliver a Collective 223x ROI on Total Media Spend
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...