Innovative Metrics GDRP Policy

Last Updated 05/12/2018

Innovative Metrics has a very small footprint on users’ browsers. Innovative Metrics only has one features that involve cookies to carry out their respective functionalities. By design, none of our cookies store any personal data (including personal IDs) which means explicit consent from your users is not required before using these Innovative Metrics features.

In accordance to the GDRP regulation we are disclosing the following information to EU users regarding these two cookies.

Conversion Tracking Cookie

Data Collected: A non personal ID that links zone and/or advertisment (not individual)

Purpose: Allow attribution of an advertisement to a desired goal. This does not track an individual, only the source advertisement

Duration of Data Stored: This cookie expires within 180 days

Extent of Data Processing: The data this cookie collects is not shared with any third parties and is used exclusively by Innovative Metricsc for the purpose mentioned above