Home MIA 23 9th MIA closes with spike in attendance numbers

9th MIA closes with spike in attendance numbers

MIA Terrazza at night

The 5-day Rome-based MIA market closed its doors October 13 having welcomed over 2600 participants from 66 countries, a 10% hike on 2022. The event took place both onsite and online and saw a 14% increase in followers on Facebook and near 30% increase on Linkedin. Palazzo Barberini hosted over 80 panels and events, 5 content showcases, 4 pitching forums, over 60 market screenings and film presentations.

The event saw social media growth with a 14% increase in followers on Facebook and nearly 30% increase on Linkedin.

“MIA today represents for all international operators a place of excellence for the audiovisual industry,” commented Gaia Tridente, MIA Director. “A fundamental hub for business development and growth for the network of companies and professionals in the industry, MIA attracts players from all over the world, from 5 continents. We are proud of the results achieved and of the ambitious program offered, developed with the objective of consolidating the national, European and global audiovisual sector, fostering the circulation of talent, and encouraging the participation of emerging markets. What made this edition unique, rich and wide-ranging in terms of content and curatorial research, were the new and interesting projects that represented the complex audiovisual ecosystem, enhancing the different requirements of all the players in the industry and anticipating the themes and spaces of the future.” 

Francesco Rutelli, president of ANICA added: “The success story of MIA continues. Thanks to the collaboration between Anica and APA and the commitment of Gaia Tridente and her team, MIA is now an essential appointment for the growth of our industries, product quality, and employment, as demonstrated by the large Italian and International participation.”

Chiara Sbarigia, APA President added: “MIA is increasingly important for our industry, especially for independent producers…We were able to showcase our companies, the quality of our products, our talents, to tell about employment and industry trends. Together with ANICA we are already at work for the next edition, which will contain many surprises.”

The Gedi Visual Award

The Gedi Visual Award, given by GEDI Digital to one of the titles selected in Italians Doc It Better, the showcase of the Doc & Factual section of MIA, was handed to the feature doc Broken Dream, an Italian-French production directed by Jacopo De Bertoldi and produced by NANOF. The film concerns the killing of Italian Ambassador Luca Attanasio in Congo. 

Citation: “Broken Dream recounts the painful story of Luca Attanasio – a young Italian ambassador killed in the Democratic Republic of Congo in 2021 – which Gedi Group’s outlets also followed with particular intensity. The documentary shows Attanasio’s more intimate side thanks to the use of private footage and his wife’s precious narration, but also his way of interpreting the role of ambassador, fully immersed in the reality of the countries where he worked in order to understand as much as possible their problems. All this with interviews and field footage-a journalistic approach that we particularly appreciated.”

The MIA Digital platform will be active until November 30 allowing registered attendees to access panels, talks and contents from MIA 2023.