Shortened footnote and citation:
{{sfn | Meyer-Waarden | 2004 | p=}}

* {{cite book | last=Meyer-Waarden | first=Lars | title=La fidélisation client | publisher=Vuibert FNEGE | publication-place=Paris | date=2004 | isbn=2-7117-6966-6 | language=fr}}


Named reference:
<ref name="e835">{{cite book | last=Meyer-Waarden | first=Lars | title=La fidélisation client | publisher=Vuibert FNEGE | publication-place=Paris | date=2004 | isbn=2-7117-6966-6 | language=fr | page=}}</ref>