File:Rebranding (48363700136).jpg
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Rebranding - for Window Wednesday —- Hudson’s Bay - incorporated 2 May 1670. As part of its corporate rebranding, The 335,000 square foot downtown Ottawa Hudson's Bay flagship saw a complete overhaul in 2015. While much of the renovations were focused on the interior in response to a changing and more competitive retail environment, the store also changed its exterior signage. (1). “In 2013, the Bay changed its logo for the first time in close to 50 years to reflect the department store’s banner shift to Hudson’s Bay, a nod to its historical roots and more upscale product offering. The department store chain had been using ‘The Bay’ logo and store name since 1965, a move that was intended to modernize and put some distance between the banner and its rich historical roots as the country’s oldest company. Tony Smith, creative director at HBC, said in a statement that the redesign maintains the company’s heritage and helps to modernize the new Hudson’s Bay Co. “It is a throwback to our remarkable history and an image for the direction we’re heading in.” (2). Sources: (1) June 2015, Retail Insider. <a href="https://www.retail-insider.com/retail-insider/2015/6/hudsons-bay" rel="noreferrer nofollow">www.retail-insider.com/retail-insider/2015/6/hudsons-bay</a> (2) March 2013, The Financial Post. <a href="https://business.financialpost.com/news/retail-marketing/the-bay-gets-a-new-logo-for-first-time-in-almost-50-years" rel="noreferrer nofollow">business.financialpost.com/news/retail-marketing/the-bay-...</a> |
| Date | |
| Source | Rebranding |
| Author | joanne clifford |
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This image was originally posted to Flickr by joanne clifford at https://flickr.com/photos/154540333@N05/48363700136 (archive). It was reviewed on 23 August 2019 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-2.0. |
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| current | 12:30, 23 August 2019 | | 4,506 × 2,534 (2.69 MB) | Mindmatrix (talk | contribs) | Transferred from Flickr via #flickr2commons |
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