HUGO BOSS

This Pride Month, we showed our commitment to diversity, equity, and inclusion at Europe’s largest LGBTQI+ job and career fair — Sticks & Stones Fair in Berlin. 🏳️🌈     At HUGO BOSS, we believe in the power of the fashion industry to inspire and create a better future for all. We go beyond tolerance and embrace the rich dimensions of diversity within everyone — including race, gender, age, abilities, sexual orientation, and beliefs.    Join us in fostering an inclusive world where everyone feels valued and empowered. Let's celebrate diversity and continue shaping the discourse together!     Are you ready to work in a company that actively fosters an open and inclusive culture? Take the next exciting step in your career with us: on.hugoboss.com/careers     #insideHUGOBOSS #thatsmyHUGOBOSS #sxs24 

BOSS is sponsoring the "NAOMI: In Fashion" exhibition at the renowned V&A in South Kensington from June 22, 2024 to April 6, 2025!     The exhibition explores the extraordinary 40-year career of legendary supermodel and fashion icon, Naomi Campbell. It highlights key moments of her journey, with contributions from top designers, the V&A’s archives, and her own personal collection. We’re especially excited that our BOSS grey wool ensemble — worn by Naomi herself in our Fall/Winter 2023 #BeYourOwnBOSS campaign — will also be on display.     For opening night, Naomi wore a white leather gown custom made by BOSS. The outfit was designed together with Law Roach, image architect, who also attended the event wearing BOSS.    Join us in celebrating the extraordinary journey of Naomi Campbell and the power of fashion to inspire and empower. Tickets are now available: on.hugoboss.com/NE- We hope to see you there!    

After a week of exciting matches and perfect weather, another fantastic #BOSSOPEN has concluded! 🎾    Bold BOSS branding was everywhere at the Tennis Club Weissenhof in Stuttgart, as we returned as title sponsor for the third year running. We welcomed tennis fans and VIP guests back for a memorable BOSS lifestyle experience — both on and off the court.    Tennis stars like Frances Tiafoe, Jan-Lennard Struff, Ben Shelton, Andy Murray, and our very own BOSS brand ambassador Matteo Berrettini, brought their A-game to the grass courts. Congratulations to Jack Draper for securing his victory at the nail-biting final on Sunday!    A live DJ set the atmosphere in the entertainment area, where guests could go between matches and visit our iconic BOSS Bar. One big highlight of the week was the return of the giant BOSS sports holdall pop-up store, showcasing the exclusive BOSS x Matteo Berrettini capsule collection and exclusive merchandise for fans to explore, and bring a piece of the BOSS OPEN home with them. A heartfelt congratulations to all the players who participated, and to the teams who contributed to making this year a phenomenal success. Watch the video to relive the excitement of the BOSS OPEN 2024. 

Bienvenue! 🗼 After more than a year of hard work, we are excited to share that we have opened the doors of our new office and showroom in Paris.  Our new space takes us to the iconic 7th arrondissement at 113, rue de Grenelle. We recently welcomed our French team to the beautiful 19th-century mansion — which showcases our minimalist and elegant aesthetic across five floors. We shared a memorable first day together, and we’re excited to be welcoming our customers in the coming weeks and months. This milestone reinforces our commitment to the French market and marks the next chapter of our brand's comeback. Click here for more details about our new opening: on.hugoboss.com/PO- #insideHUGOBOSS 

Our customer loyalty program has reached the next level, and we’re excited to officially welcome HUGO BOSS XP. ⚡    This innovative program leverages advanced technology and a multiyear roadmap, setting a new industry standard for customer engagement. HUGO BOSS XP combines traditional loyalty features with new blockchain-supported elements, revolutionizing the way our members interact with our brands.     We have incorporated Web3, so that members can now collect BOSS XP and HUGO XP tokens (NFTs) through their purchases and interactions, unlocking exclusive benefits and services — and a whole new level of rewards! Plus, they will enjoy personalized and localized omnichannel interactions through innovative digital and physical touchpoints.    The UK market will be the first to see the new program in action, followed by a global roll out over the coming years. At HUGO BOSS, we continue to innovate in the immersive digital ecosystem, drive meaningful engagement, and deliver personalized experiences like never before. Learn more about our new program: on.hugoboss.com/HBXP- #insideHUGOBOSS

The HUGO BOSS Foundation welcomes our first long-term partner: Coral Gardeners, the most revolutionary movement for coral conservation on the planet! In February, we welcomed the Coral Gardeners team and their founder and CEO Titouan Bernicot to our headquarters, to learn more about the work they’re doing to restore coral reefs and revive reef ecosystems in French Polynesia, Fiji, and soon Thailand and beyond. Founded in 2017 when a young Titouan saw the effects of coral bleaching on the island where he was raised in French Polynesia, the organization diligently focuses on cultivating heat-resilient coral fragments in nurseries, and locally educating passionate communities to continue the conservation works — up until now they have planted over 100,000 corals, but their long-term goal is to plant one million around the world! As June is #WorldOceansMonth, and tomorrow is #WorldOceansDay, we’re thrilled to announce the HUGO BOSS Foundation is supporting Coral Gardeners in their important work — and we are looking forward to making a sustainable impact together! If you are inspired by what Coral Gardeners is doing, and want to know how you can support them through coral adoption, read more on here: on.hugoboss.com/CG- #insideHUGOBOSS

With International Children’s Day tomorrow, we’re excited to announce our partnership with Klischeefrei in collaboration with our HUGO BOSS Daycare Center! 🧸 We have kickstarted this collaboration, together with our DE&I (Diversity, Equity, and Inclusion) team, by implementing the Klischeefrei method set in our LITTLE BOSS TIMES daycare — this initiative promotes career and study choices to be made without the restrictions of gender stereotypes; and by removing this barrier at a young age , we open up a whole new world of opportunities! By encouraging new ways of thinking, we hope to inspire the next generation to break barriers and follow their dreams wholeheartedly — and continue to SHAPE. TOMORROW. by driving positive change for a more inclusive and equitable future for everyone! #insideHUGOBOSS 

We are thrilled to officially announce our strategic partnership with global football legend and style icon, David Beckham! This marks a significant milestone in our history, uniting two global powerhouses in the realms of fashion and sports. Together, we will redefine the BOSS Menswear collections for years to come.    Under this partnership, #DavidBeckham will not only curate and design these exclusive capsule collections, but he will also personally be involved in the design process. These collections will embody his signature style, perfectly complementing BOSS's commitment to excellence, superior design, and quality.    The first projects from this exclusive fashion partnership will be unveiled in Spring/Summer 2025, with David appearing in BOSS's global campaigns starting Fall/Winter this year. We are excited for this new chapter together and look forward to a bold and impactful partnership!    Learn more about our new partnership here: on.hugoboss.com/DB-

Yesterday, we held the 2024 Annual General Meeting, coming together virtually with our shareholders. During the meeting, the HUGO BOSS Managing Board gave a comprehensive overview of our strong financial and operational performance in 2023, and gave an outlook for the current fiscal year. Explore fresh perspectives from our CFO/COO Yves Müller, who’s making his LinkedIn debut this week! Check out his thoughts on the event below.🔍  

HUGO takes the Miami Grand Prix 2024 to new heights with HUGO GARAGE and an immersive Roblox experience! 🏎️ The GARAGE experience on the ground brought the party to Miami’s Wynwood neighborhood, thanks to live music with Boiler Room. Guests could play on a Formula 1™ inspired racing setup with remote-controlled miniature cars, and check out a showcase of the brand-new HUGO x RB capsule collection.  Around 1,000 guests visited the HUGO GARAGE over the weekend, including Visa Cash App RB Formula 1™ Team drivers Daniel Ricciardo and Yuki Tsunoda.  The experience went from “IRL to URL” with PLANET HUGO in the Roblox universe. Fans could explore the virtual Miami event space, embark on scavenger hunts, discover exclusive digital wearables, and race on a virtual HUGO-branded track. Discover more: on.hugoboss.com/HF1M- #HUGOYourWay