UNICEPTA

How can #corporatecommunication succeed in the fast-paced digital age? Reducing information overload and maintaining rapid responses are crucial, especially in #CrisisCommunication. Innovative, #AI-based processes, such as those in #MediaMonitoring or #MediaAnalysis, can significantly aid communication professionals in achieving these goals. Managing the flood of information is essential not only during crises but at all times. Our UNICEPTA experts Wolf-Dieter Rühl, Head of Research Services, Patrick Bunk, Advisory Board Member, and former UNICEPTA Head of Marketing Christina Westerhorstmann have contributed to the new book “Professional Crisis Communication” published by Jana Meißner and Annika Schach. In the chapter “AI-based risk and media monitoring” they explore how modern media monitoring and AI-powered tools help manage information overload while maintaining efficiency as a deep understanding of relevant context and current debates allows for the early detection of emerging crises and credible action. 📖 Discover how AI technologies are shaping the future of crisis communication and why the human element remains indispensable. Access the contribution here (Paywall – only available in German): https://lnkd.in/esrZRjTJ   #listentotheworld

Deepfakes – realistic-looking media content altered or generated using AI – are becoming increasingly prevalent. A recent survey by Bitkom revealed that nearly half of Germans (44%) have fallen for deepfakes, and 60% see them as a threat to democracy. Politicians and companies share these concerns, with the EU calling on tech giants to explain their strategies to combat fake material. In June, UNICEPTA and its innovation hub Ubermetrics, part of the news-polygraph alliance, discussed these issues with Bayer AG, a company that is proactively and innovatively addressing the risks of deepfakes. The news-polygraph is an AI research project aimed at developing a technology platform that identifies targeted fake news and deepfakes. Experts from Fraunhofer IDMT and Deutsches Forschungszentrum für Künstliche Intelligenz (DFKI), both also part of the news-polygraph project, joined UNICEPTA representatives Jakob Tesch and Philipp Hanas in their meeting with Bayer. They presented cutting-edge techniques for identifying disinformation, including advanced audio analysis tools. Bayer will be granted API access to these tools, allowing them to test and deploy synthesis detection on their materials As Jakob Tesch summarized: "Both sides found the exchange very helpful." The insights gained will help shape future verification tools and prepare for a potential market entry. At UNICEPTA, we are committed to tackling the deepfake challenge, ensuring our partners are equipped to protect their reputations and integrity in an age of AI-generated disinformation. https://lnkd.in/ePZfAW5H #Deepfakes #AI #CyberSecurity #Innovation #Collaboration #UNICEPTA #Ubermetrics #BayerAG

From fairytales to controversies, this tournament has been a rollercoaster of emotions. Who would've guessed Georgia would steal hearts and headlines by defeating Portugal to secure a spot in the Round of 16? And talk about drama: France vs Poland had everyone buzzing, thanks to a VAR penalty that sparked the highest engagement across social media! ⚽ And of course, Ronaldo continues to dominate the conversation with unmatched engagement. 🐐 But let's not forget the rising stars – Jude Bellingham and Jamal Musiala ⭐ – holding their own against giants like Mbappé and Modrić. And who can overlook Cenk Tosun's heroics, shooting Turkey into the knockout stages with a stoppage-time stunner against the Czech Republic? What's been your standout moment of EURO 2024 so far? Let's keep the conversation going! 🗣️ #SocialListening #EURO2024 #FootballFever 

Reconnecting in Shanghai: strengthening global ties and #innovation. We recently had the opportunity to visit our Chinese colleagues. Not many might know, but UNICEPTA has a thriving subsidiary in Shanghai. The team, led by Managing Director Rong Wang, focuses on delivering cutting-edge #mediainsights and #liveanalytics to our customers in the APAC market, navigating the complexities of a challenging media landscape. For the first time since COVID, our CEOs Sebastian Rohwer and Alexander Peinemann experienced the vibrant and, at times, overwhelming (at least for us Europeans) city of Shanghai, which now houses an almost surreal 25 million residents. During our three-day visit, the team engaged in numerous workshops aimed at further enhancing our services and products. “Naturally, we also used this opportunity to meet with some of our Chinese clients and exchange ideas on how to further strengthen our cooperation in the future,” concludes Sebastian Rohwer. Enjoy some impressions of our trip to Shanghai! #listentotheworld #teamwork

⚽ The first week of #EURO2024 is in the books, and we've got some media insights that are too good to keep to ourselves! 🌟 How visible is Germany? Spoiler alert: They're shining bright on the media stage! 🚀 And guess who's making waves? Yep, TikTok! This platform is proving it's more than just dance videos – it's a powerhouse in the social media game!    Stay tuned for more #insights that will keep you on the edge of your seat. Follow our page and don't miss out!  #MediaAnalysis #TikTokTrends #listentotheworld

Last Friday we left solid ground behind and set sail. An unforgettable start to the #Europameisterschaft aboard the “Achterdeck”! The event ship and houseboat in the south of Cologne right on the banks of the Rhine boasts breathtaking views of the Cologne Cathedral. UNICEPTAs from our various offices across Europe had the pleasure of celebrating our annual summer party at this truly unique location, meeting many familiar faces. In a time when many of us work primarily remote and our teams are spread across various locations, it is always special to come together live and in person. Another highlight of the evening was of course the start of the #EURO2024⚽️. We got to celebrate the 5-1 victory over Scotland on the dancefloor until Achterdeck closed its doors around 3 AM 💪. A huge thank you to everyone who made this evening special, and of course to the team at Achterdeck for their fantastic hospitality! 🙏 #listentotheworld #teambuilding #corporateculture

Was ist cooler als eine ordentliche #Unicepta Spring Party? Eine #Unicepta Spring Party auf einem Schiff natürlich. Und was ist noch cooler als eine #Unicepta Spring Party auf einem Schiff? Ganz klar: gemeinsam das EM Eröffnungsspiel mit allen Kolleg:innen zu schauen. Cool, dass ihr alle da seid UNICEPTA

UNICEPTA hat die Tiktok-Kanäle aller DAX-Unternehmen analysiert und das sind die Ergebnisse ⬇ ✔ Nur 42 % der DAX-Unternehmen sind auf Tiktok  ✔ sechs Unternehmen nutzen Tiktok für klassische Produkt-Promo, zwei DAX-Konzerne setzen ausschließlich auf Employer Branding ✔ Tiktok wird kaum für klassische Unternehmenskommunikation genutzt (gut so!) ✔ Die größte Community haben Mode- und Autokonzerne; insgesamt kommen die DAX-Konzerne auf Tiktok auf 18,6 Mio. Follower 🔔 Was uns bei Vonovia besonders freut: Unser Kanal wird neben starken Marken wie Adidas und Zalando als besonderes Beispiel erwähnt: ➕ Statt Produktkommunikation setzt #Vonovia auf themenspezifische Kommunikation mit Bezug zum Produkt – Stichwort Content mit Mehrwert!  ➕ Vonovia hat ein klares Profil und positioniert sich als „Ratgeber und Experte zum Thema Wohnen“ ➕ Als eines der wenigen Unternehmen setzen wir neben Video-Content auf Slideshows Ganz ehrlich: Das ist für uns so etwas wie ein kleiner Meilenstein, da Rieke Hellmich und ich das Ganze seit wenigen Monaten, ohne Agentur und rein organisch betreiben 🚀 #tiktok #socialmedia #dax40

Discover communication strategies of DAX-corporations on #TikTok! Our latest analysis dives into how Germany’s leading companies are leveraging #socialmedia platform TikTok to engage with their audiences. We share valuable #insights and explore how these organizations have incorporated TikTok into their #corporatecommunication. Unlock valuable insights today! 📄 What content strategies do DAX companies pursue on TikTok? 💡 Which industries are particularly successful on the platform? 👑 Who attracts the largest following on TikTok? Are you still unsure if TikTok is the right platform for you? Our impulse features best practices and the posting frequencies that are most successful within the accounts of the leading corporations in Germany. 👉 You can download our full analysis for free here! https://lnkd.in/eHm8EXrv #listentotheworld

This week, our Co-CEOs Sebastian Rohwer and Alexander Peinemann made waves in Shanghai! 🚀 Their visit to our Shanghai office highlights our dedication to working across offices on different continents for our clients, connecting even more people. 🤝 Stay tuned as we share more insights and highlights from their journey soon. 🌏 Rong Wang #Unicepta #Leadership #GlobalConnections #TeamWork