🚀 How is retail media adapting to a privacy-focused era? In 2024, digital advertisers must balance delivering personalised shopping experiences while respecting consumer privacy. With 83% concerned about data tracking but 48% preferring personalised ads, Retail Media and CDPs are key. Learn how these tools enable precise targeting and build trust with audiences. 🔍🛍️ Read the blog here - https://hubs.li/Q02DxNMh0 #RetailMedia #ZeotapCDP #Personalisation #Privacy
Zeotap
Technologie, Information und Internet
Berlin, Berlin 17.582 Follower:innen
Einfache, sichere und wirkungsvolle Kundendaten
Info
Das 2014 gegründete Unternehmen Zeotap hat es sich zur Aufgabe gemacht, Marken bei der Monetarisierung von Kundendaten in einem Europa zu unterstützen, in dem der Datenschutz im Vordergrund steht. Inzwischen bietet Zeotap drei Datenlösungen an. Zeotap CDP ist die einfache, sichere und wirkungsvolle Kundendatenplattform, die Marken in die Lage versetzt, Kundendaten zu sammeln, zu vereinheitlichen, zu segmentieren und zu aktivieren. Zeotap Data bietet qualitativ hochwertiges Targeting in großem Umfang, indem es die Aktivierung von 2.500 bewährten Spitzensegmenten auf über 100 programmatischen und sozialen Plattformen ermöglicht. Zeotap ID+ ist eine universelle Marketing-ID-Initiative, die den Weg für die Adressierbarkeit in der 3P cookie-freien Zukunft ebnet. Zeotap arbeitet mit den Top-Marken der Welt zusammen, darunter Virgin Media O2, Amazon und Audi.
- Website
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https://www.zeotap.com/
Externer Link zu Zeotap
- Branche
- Technologie, Information und Internet
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Berlin, Berlin
- Art
- Privatunternehmen
- Gegründet
- 2014
- Spezialgebiete
- Telecom Operators, Data Management, Mobile Advertising, Big Data, Identity und Onboarding
Produkte
Zeotap CDP (Customer Data Platform)
CDP (Plattformen für Kundendaten)
Zeotap is the easy, secure and impactful Customer Data Platform (CDP) made in Europe for Europe, and headquartered in Berlin, Germany. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service. Zeotap is also the founding member of ID+, a universal marketing ID initiative. Why Zeotap? - Easy to use: powering use cases with a marketer - friendly UI - Easy to implement: delivering business outcomes in just 8 weeks - Best-in-class identity stitching and cookie-less addressability - Made in Europe for European compliance and security standards Zeotap works with the world’s top brands including Virgin Media O2, REWE, and Audi.
Orte
Beschäftigte von Zeotap
Updates
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🍪 With cookie deprecation and privacy regulations being top of mind for 🛒 #retailers in 2024, having a 1st-party data strategy is crucial. Where does a CDP fit into this strategy? The right #CDP allows advertisers: 🔹 Unified customer insights 🔹 Real-time content delivery 🔹 Personalised user experience 🌐 Do you want to optimise your business strategy? Discover how Zeotap CDP is the best solution for you. 📥 Download your copy now: https://hubs.li/Q02DxPjN0 #ZeotapCDP #CDPforRetailMedia #CustomerDataPlatform #CDPforRetail
Retail CDP Solution
https://zeotap.com
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Learn how Artificial Intelligence can make your life easier while working! Meet Ada™, Zeotap CDP Ai Copilot, powered by Google Cloud’s Gen AI models. It enables intuitive conversational interfaces for marketers to more easily explore, understand, and activate data in Zeotap CDP for critical tasks like audience segmentation, analytics, and building customer journeys. Watch the video! https://hubs.li/Q02DxWR80
Zeotap CDP AI Copilot for Marketers
https://www.youtube.com/
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🔍 How is retail media evolving in 2024? In our latest interview, Marco Schierhorn, Managing Director of DIGITL agency, and Mitch Gavril, Head of Partnership at Zeotap, dive into the pivotal role of Customer Data Platforms (CDPs) in retail media strategy. Discover how CDPs unlock data treasures, enhance personalisation, and tackle challenges like cookie-less targeting and AI integration. 🛍️💡 Learn how a well-planned CDP implementation is essential for success in retail media. 🎙️📊 Read the blog here - https://hubs.li/Q02DxPK10 #RetailMedia #CustomerDataPlatform #ZeotapCDP #MarketingStrategy #DataDriven
Strategies and CDP Solutions for Retail Media
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In the complex retail landscape, delivering personalised and seamless customer experiences is crucial for success. Our latest blog post explores how Customer Data Platforms (CDPs) can help retailers overcome their challenges. 🛍️ Dive into a fictitious customer journey with us and discover the transformative impact of CDPs on boosting retail success. Read more here: https://hubs.li/Q02DxNJk0 #RetailTech #CustomerDataPlatform #MarketingInnovation #ZeotapCDP #CDPforRetail #Omnichannelmarketing #DataDrivenMarketing
CDP Diaries: The Ideal Customer Journey for Retail
https://zeotap.com
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Learn how Zeotap #CDP helped Virgin Media O2 to unify their data and achieve superior customer segmentation for more impactful marketing campaigns. Read the blog from the CDP Institute Library here: https://lnkd.in/e4r-Uftc #ZeotapCDP #CustomerDataPlatform
A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its #CDP unified data to allow better segmentation. https://lnkd.in/e4r-Uftc From the CDP Institute Library.
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🚀 In today’s digital landscape, AI is revolutionizing performance marketing! From streamlining tasks to enabling hyper-targeted campaigns, AI is a game-changer. As marketing becomes more data-driven, Customer Data Platforms (CDPs) are crucial for managing customer information. That's where AI steps in, enhancing CDPs by making them more effective and easier to use. Marketers can now segment and reach audiences with unmatched precision. 💡 Learn how 💡 https://hubs.li/Q02yw1520 #AIMarketing #PerformanceMarketing #CustomerData #DigitalMarketing
AI and CDP: How to Enhance Performance Marketing
https://zeotap.com
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🤔 Ever wondered how the shift from traditional marketing segmentation to behavioural segmentation is changing the game? By dividing customers into groups based on their behaviour, brands can identify specific patterns and send targeted marketing materials more effectively. 📊 Discover more in our latest blog! #ZeotapCDP #BehaviouralSegmentation #TargetedMarketing https://hubs.li/Q02DxKrn0
The 4 Types of Behavioural Segmentation and their Impact on Marketing
https://zeotap.com
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🌐 Omnichannel marketing is all about seamless integration across every touchpoint—physical stores, e-commerce sites, mobile apps, social media, email marketing, and more. This ensures customers enjoy consistent messaging and effortless transitions between channels. But, managing interactions across these platforms is no small feat! Discover how Customer Data Platforms are pivotal in this process, boosting personalisation and enhancing the omnichannel retail experience. 🚀 Learn more in our latest blog post and take your omnichannel strategy to the next level! #OmnichannelMarketing #CDP #Personalization #RetailTech #MarketingStrategy #ZeotapCDP #Customerdataplatform
How CDPs Boost Personalisation in Omnichannel Retail Marketing
lxahub.com
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🔍 Curious how First Party Lookalike modelling is revolutionising audience expansion for brands? Zeotap CDP's innovative feature identifies users similar to your high-value customers, boosting targeted marketing and driving higher conversion rates and ROI. 🚀 Discover how this feature empowers brands to extend their reach and optimise marketing strategies effectively. Read full blog here: https://hubs.li/Q02DxMtd0 #ZeotapCDP #FirstPartyLookalike #FirstPartyData
Maximising Marketing Potential with 1st Party Lookalike Modelling
https://zeotap.com