Atlantic Superstore: Difference between revisions

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The stores range in from 45,000 to over 120,000 square feet (4,000 to over 10,000 m<sup>2</sup>) in size.
 
==Store services==
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Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesalers, owner of the [[SaveEasy]] chain, in 1976.
 
In 1986, the company opened its first large-scale grocery store in [[Moncton]], New Brunswick, using the name '''The Real Atlantic Superstore'''. In 1995 the name was shortened to the present one and the store designs were reformatted to the "market style" with the slogan "Low Prices and More!" Most SaveEasy stores, excluding those in rural areas, were eventually converted to the SuperValu or Superstore format, either through renovation or relocation.
 
During the 1990s, the company's headquarters were relocated from Sackville to [[Dartmouth, Nova Scotia]]. New warehousing facilities for [[Just In Time (business)|just in time]] logistics distribution were built, and a huge expansion campaign brought new large-format stores to many centres in the region within a period of only several years. In the early 2000s, a marketing campaign was introduced to the superstores, changing their slogan to "Eat Well, Spend Less". This was like a campaign carried out in Loblaws stores in Ontario. With the arrival of the [[Real Canadian Superstore]] concept in Ontario, Atlantic Superstore used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009 when the "Just Lower Prices" campaign was launched.