Digikala: Difference between revisions

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Iran's economic [[Volatility (finance)|volatility]] forced Digikala to lay off 175 workers in 2018.<ref>{{Cite web |date=7 September 2018 |title=In Face of Hard Times Iran's Digikala Remains Upbeat |url=https://financialtribune.com/articles/sci-tech/93086/in-face-of-hard-times-irans-digikala-remains-upbeat |url-access=subscription |access-date=9 May 2019 |website=Financial Tribune |language=En}}</ref> To survive, the platform adopted several initiatives such as the [[Pay per sale|pay-per-sale]] strategy which allow users, as [[Affiliate marketing|affiliates]], to receive [[Commission (remuneration)|commission]] if a directed customer purchases a product.<ref>{{Cite web |date=21 September 2018 |title=Digikala Enlists Pay-Per-Sale Strategy |url=https://financialtribune.com/articles/sci-tech/93861/digikala-enlists-pay-per-sale-strategy |url-access=subscription |access-date=9 May 2019 |website=Financial Tribune |language=En}}</ref> In March 2019, Digikala also addressed the issue of authenticity of products in the platform after receiving complaints over the [[Quality assurance|quality]] of goods being sold. In a statement, it stated that only 0.2% of the 2 million products are unoriginal and that the company has taken steps to implement stringent [[quality control]].<ref>{{Cite web|url=https://financialtribune.com/articles/sci-tech/97148/digikala-to-carry-out-stringent-quality-control|title=Digikala to Carry Out Stringent Quality Control|date=12 March 2019|website=Financial Tribune|language=En|access-date=9 May 2019}}</ref>
==Number of employees==
At 2022, the number of Digikala employees is more than 8,000. Digikala's plan in 2021 was to increase the number of associates to 10,000 people.