Too Lost (company)

This article is an orphan, as no other articles link to it. Please introduce links to this page from related articles; try the Find link tool for suggestions. (July 2024)

Too Lost is an American digital music distribution and technology company headquartered in New York City.^[1][2][3] The company offers distribution and publishing services to over 250,000 independent artists and labels worldwide, enabling them to deliver, monetize, and protect their music.^[4][1][5]

History[edit]

Founded in 2020 by Gregory Hirschhorn, Alex Silverstein and Bjarki Larusson, Too Lost prioritizes ownership and control for independent artists while providing distribution services to Apple Music, Spotify, Amazon Music, Pandora, SoundCloud, TikTok, YouTube and other streaming services.^[6][7][2]

The company has forged partnerships with industry leaders such as BMG,^[8][9] Tencent-funded Pex, Cosynd, beatBread, and Tipalti to facilitate artist payments on a global scale.^[10]

In 2021, Too Lost partnered with Merlin Network, an organization specializing in digital music licensing for independent artists.^{[6][4][11][9]}

Securing $5.3 million in debt-financing in 2022, with Sound Royalties as the lead investor, Too Lost partnered with beatBread to offer royalty advance funding to artists.^{[12][13][14][15][16]}

In January 2023, Too Lost and Tencent-funded Pex partnered to launch the Usage Discovery tool, allowing artists and labels to track the online activity of their music for enhanced royalty payments.^[17]

Expanding its global presence, Too Lost has established offices in Los Angeles, Barcelona, and Reykjavik.^[18][4]

In February 2023, Too Lost partnered with payment provider Nerve to enable direct payouts to artists.^[18]

In May 2023, SoundCloud announced a global licensing deal with Merlin, benefiting Too Lost and its artists under SoundCloud's Fan-Powered Royalties (FPR) model.^{[19][20][21][22][23]}

In June 2023, Too Lost implemented new identity verification protocols to combat fraud within the music industry.^[24][9]

The company launched its Copyright Registration product, developed in collaboration with Cosynd, to provide an efficient method for registering copyrights directly with the U.S. Copyright Office, serving a vast network of 250,000 artists and labels.^{[25][26][27][3]}

In 2024, Too Lost launched a publishing administration service in partnership with BMG.^[28][8]

Too Lost is also a member of the American Association of Independent Music (A2IM).^[18][6][4]

References[edit]