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{{Infobox company
{{refimprove|date=January 2013}}
|company_name = Guthy-Renker
'''Guthy-Renker LLC''' is a [[Direct-response marketing|direct-response marketer]] that sells products through [[infomercial]]s and direct to consumer media channels. The company was established in 1988 by Bill Guthy and Greg Renker{{r|Johnson}} from whom it got its name. Guthy-Renker is headquartered in [[Santa Monica, CA]].
|company_logo = [[File:Guthy-Renker-logo.png]]
|company_type = Private
|foundation = 1988
|location = Santa Monica, CA
|area_served = Worldwide
|key_people = Bill Guthy and Greg Renker, founding principals and co-chairmen
|industry = [[Direct Marketing]]
|num_employees =
|revenue = $1.8 billion (2012)
|website = [http://www.guthy-renker.com/ www.guthy-renker.com]
⚫
}}
'''Guthy-Renker LLC''' is a [[direct-response marketing]] company that sells products through [[infomercial]]s and other direct to consumer channels. The company is known for selling celebrity-endorsed products through high-production-value infomercials.


Guthy-Renker was founded in 1988 by Bill Guthy and Greg Renker, after the Co-Founders created an infomercial for a self-help book they were both fans of, Think and Grow Rich. The company grew to $60 million by 1993, when Ron Perelman bought a 37.5 percent share in the company. In the 1990s, Guther Renker started selling cosmetics, household goods and fitness products and grew internationally, reaching $1.5 billion in revenues by 2009.
==Products==
*[[Proactiv Solution]] - [[Acne]] treatments
*Meaningful Beauty - Beauty treatment created by Dr. Jean-Louis Sebagh and [[Cindy Crawford]]
*Wen by Chaz Dean - Haircare system
*Sheer Cover - Mineral makeup by [[Leeza Gibbons]]
*X Out - one-step [[Acne]] treatment for Teens
*Principal Secret - Skincare system represented by [[Victoria Principal]]
*Natural Advantage - Skin treatment represented by [[Jane Seymour (actress)|Jane Seymour]]
*Malibu Pilates - Created by Carroll Krieff and represented by [[Susan Lucci]]
*Ultimate Edge - Self-help DVDs by [[Tony Robbins]]


==History==
;Discontinued products
Guthy-Renker's Co-Founders and Co-Chairman, Bill Guthy and Greg Renker, met at the Indian Wells Racquet Club and Resort. Guthy's family had a leased vacation home there and Renker worked for his father, who owned the resort.<ref>{{cite news|newspaper=ResponseTV|first=Neal|last=Leavitt|title=Q&A with Guthy-Renker|date=August 1997|accessdate=February 6, 2013}}</ref> After the [[Federal Communications Commission]] eliminated restrictions on the length of advertisements in 1984, Paul Simon created the first long-form infomercial to sell his real-estate investment courses.<ref name="motive">{{cite news|date=March 1994|newspaper=ResponseTV|title=Highly Motivated|first=Neal|last=Leavitt}}</ref> He ordered 50,000 cassette copies of his lectures from Guthy's audiocassette duplication company, Cassette Productions Unlimited.<ref name="years">{{cite news|first=Gina|last=Gladwell|title=Guthy-Renker: 10 Years of Trailblazing in Direct Response Marketing|newspaper=ResponseTV|accessdate=February 6, 2013|date=August 1997}}</ref><ref name="jz">{{cite news|first=Charles|last=Orton|newspaper=Response Magazine|title=The Guthy-Renker Story|url=https://webms.guthy-renker.eu/WMS/Upload/WMS_BrandSites/Resources/Guthy-Renker_Europe/Response_Magazine.pdf}}</ref> After taking the order, Guthy talked about the infomercial concept with Renker and the two of them invested $100,000 to buy the rights to a self-help book they were both fans of, "Think and Grow Rich." In 1988 they aired their first infomercial for the book, which grossed $10 million, with former football quarterback Fran Tarkenton.<ref name="ab">{{cite news|title=Pioneers of a new way to sell|url=http://money.cnn.com/magazines/fortune/fortune_archive/1994/10/31/79880/index.htm|first=Louis|last=Richman|accessdate=January 23, 2013|newspaper=Fortune|date=October 31, 1994|pp=Volume 130, Issue 9|accessdate=January 23, 2013}}</ref><ref name="RobertsBerger1999">{{cite book|author1=Mary Lou Roberts|author2=Paul D. Berger|title=Direct Marketing Management|url=http://books.google.com/books?id=5_kmIMDKKGQC&pg=PA58|accessdate=23 January 2013|year=1999|publisher=Prentice Hall|isbn=978-0-13-080434-1|pages=58–}}</ref>
*Youthful Essence - Skincare system represented by [[Susan Lucci]]

*In an Instant - Skincare system created by [[Heidi Klum]]
In November 1988,<ref name="years"/> the two Co-Founders formed Guthy-Renker<ref name="Danziger2005">{{cite book|author=Pamela Danziger|title=Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes|url=http://books.google.com/books?id=zjHY4XbvpCYC&pg=PA126|accessdate=23 January 2013|date=1 January 2005|publisher=Kaplan Publishing|isbn=978-0-7931-9307-3|pages=126–}}</ref> and began marketing other self-help and motivational courses,<ref>{{cite news|first=Scott|last=Williams|url=http://news.google.com/newspapers?id=T_tEAAAAIBAJ&sjid=BowDAAAAIBAJ&pg=7026,726703&dq=guthy-renker&hl=en|date=August 4, 1990|accessdate=January 23, 2013|title=Infomercials industry forms trade association|publisher=Associated Press|accessdate=January 23, 2013}}</ref> starting with the Personal Power series of motivational lectures.<ref name="forbes"/> At the time many infomercial companies posed their ads as news specials.<ref>{{cite news|publisher=Associated Press|date=August 4, 1990|accessdate=February 15, 2013|url=http://news.google.com/newspapers?id=kPQrAAAAIBAJ&sjid=M2oFAAAAIBAJ&pg=2930,3384939&dq=renker+congress&hl=en|first=Scott|last=Williams|title='Infomercial' Producers Form Trade Group|first=Scott|last=Williams}}</ref> Guthy-Renker disclosed the show was a paid advertisement at the beginning of each program and made professional-quality infomercials when most looked like home-videos.<ref name="directory"/> Renker was invited to testify to a Congressional subcommittee in 1990 regarding ethics in advertising, which led Guthy-Renker and others to form the National Infomercial Marketing Association to create industry standards.<ref name="years"/><ref name="directory"/><ref>{{cite news|date=November 23, 1990|title=TV Ads Policing Own Act|accessdate=February 15, 2013|url=http://pqasb.pqarchiver.com/chicagotribune/access/28790442.html?dids=28790442:28790442&FMT=ABS&FMTS=ABS:FT&type=current&date=Nov+23%2C+1990&author=Sherri+Vazzano%2C+Special+to+the+Tribune&pub=Chicago+Tribune+%28pre-1997+Fulltext%29&desc=TV+ads+policing+own+act&pqatl=google|first=Sherri|last=Vazzano}}</ref> The following year, news coverage of the [[Persian Gulf War]] drew television viewers away from infomercials and Guthy-Renker had to cut back operations.<ref name="directory">{{cite book|title=International Directory of Company Histories |last1=Pederson |first1=Jay |year=2000
*[[The Dean Martin Celebrity Roast]]s - DVD compilations
|volume=32
*[[The Dean Martin Show|The Dean Martin Variety Show]] - DVD compilations
|publisher=St. James Press
*The [[Carol Burnett Show]] Collection - DVD compilations
|location=
*[[The Midnight Special (TV series)|The Midnight Special]] - DVD compilations
|isbn=1558623914}}</ref><Ref>{{cite news|title=Excellent ad Venture|newspaper=Palm Springs Life|date=April 2002|accessdate=February 6, 2013|pp=66|first=Steward|last=Weiner}}</ref>

[[Ron Perelman]] bought a 37.5 percent share of Guthy-Renker in 1993 in exchange for $25 million and priority access to air-time on Perelman's television stations.<ref name="ab"/><ref>Bird, L. (1993, Nov 15). Perelman buys stake in maker of infomercials. Wall Street Journal. Retrieved January 23, 2013.</ref> At the time, Guthy-Renker had grown to $60 million in revenue.<ref name="aa"/> In 1996,<ref name="aa">Rotenier, N. (1996). [http://business.highbeam.com/392705/article-1G1-18745441/operators-standing Operators are standing by]. Forbes, 158(10), 278.</ref> Perelman's stake in the company was resold to [[News Corp]] and Guthy-Renker bought it back. Two years later, a stake in the company, estimated to be worth $3 billion, was sold to [[Goldman Sachs]].<ref name="forbes"/> In 1998, a Japanese trading company, Nissho Iwai Group, bought a 17 percent portion of Guthy-Renker's Asia subsidiary for $9 million.<ref>{{cite news|date=May 19, 1998|first=Judith|last=Brennan|title=Japanese Firm Buying Stake in Guthy-Renker|accessdate=January 23, 2013|newspaper=Los Angeles Times|url=http://articles.latimes.com/1998/may/19/business/fi-51217}}</ref> Guthy-Renker created a television station for infomercials called GRTV in 1996, which was sold to [[TVN Entertainment Corporation]] in 1999.<ref name="directory"/>

Market research showed that 70 percent of Guthy-Renker's audience were women, so the company started hiring female celebrities to sell cosmetics and skin-care products,<ref name="Danziger2005"/> starting with Victoria Principal for the Principal Secret cosmetics line in 1991.<ref name="years"/> From 1995-1997, Guthy-Renker created seven new subsidiaries.<ref name="years"/> These included Guthy-Renker Radio, Internet, Select Network, International and Fitness,<ref name="years"/> as well as subsidiaries like an online dating service and a psychic business that didn't perform well.<ref name="jz"/> The infomercial company started marketing housewares, the Perfect Smile teeth whitening product and fitness products like the Fitness Flyer, Perfect Abs and Perfect Buns and Thighs.<ref>{{cite news|first=James|last=Fussell|newspaper=The Kansas City Star|pp=D1|date=February 8, 1999|title=As Seen on TV Fitnes Fads Thrive on Variety|accessdate=January 23, 2013}}</ref> By 1996, 40 percent of the company's revenues were from fitness products.<ref name="directory"/> Guthy-Renker partnered with National Media Corp. to help market some of its fitness products, which led to a legal dispute that was settled with undisclosed terms in 1997. Guthy-Renker claimed National Media Corp. aired the infomercial excessively and started selling a knock-off of the original, while National claimed they were not provided with enough Fitness Flyers to meet demand.<ref>Cleland, K. (1997). Fitness Flyer. Advertising Age, 68(26), s30. Retrieved January 23, 2013.</ref><ref>{{cite news|date=April 1, 1997|pp=D03|title=Business News in Brief|newspaper=Philadelphia Inquirer|url=|accessdate=January 23, 2013}}</ref><ref>{{cite news|newspaper=The Wall Street Journal|date=April 1, 1997|pp=B, 11:4|title=Flyer/Strider suits settled with Guthy-Renker Corp.|accessdate=January 23, 2013}}</ref>

Guthy-Renker grew to $400 million in revenue in 2001<ref>{{cite news|newspaper=The Los Angeles Times|date=January 5, 2001|accessdate=January 26, 2013|title=Infomercials an easy sell:Celebrities and TV Stations…|first=Brian|last=Lowry}}</ref> and $1.5 billion by 2009.<ref name="Stern2009">{{cite book|author=Remy Stern|title=But Wait ... There's More!|url=http://books.google.com/books?id=siOd0SQg-44C&pg=PA78|accessdate=23 January 2013|date=6 October 2009|publisher=HarperCollins|isbn=978-0-06-197111-2|pages=78–}}</ref> In 2011, Guthy-Renker acquired a portion of Paramount Equity Mortgage, a solar energy, insurance and mortgage loans company.<ref>{{cite news|first=Brad|last=Finkelstein|title=Guthy-Renker Buys Equity in Paramount|date=April 18, 2011|accessdate=January 23, 2013|url=http://www.nationalmortgagenews.com/nmn_features/guthy-renker-buys-1024365-1.htmlnewspaper=National Mortgage News}}</ref>

⚫
Infomercials
Guthy-Renker is a direct marketing company that uses infomercials, television ads, direct mail, telemarketing and the internet to sell products directly to the consumer.<ref name="Danziger2005"/> The firm is known for high-production-value infomercials usually hosted by celebrity endorsers.<ref name="Stern2009"/><ref name="cred">{{cite news|first=James|last+Arndorfer|date=May 2, 2005|accessdate=January 23, 2013|url=http://adage.com/article/news/guthy-renker-infomercial-street-cred/103068/|newspaper=Advertising Age|title=
Guthy-Renker gives the infomercial street cred|first=James|last=Arndorfer}}</ref> As of 2010, Guthy-Renker had sold 15 different products.<ref name="forbes">{{cite news|newspaper=Forbes|date=November 3, 2010|accessdate=January 24, 2013|url=http://www.forbes.com/forbes/2010/1122/private-companies-10-guthy-renker-media-shill-shocked.html|title=Shill Shocked|first=Lacey|last=Rose}}</ref> As of 2013, it has nine products under the categories Beauty, Wellness and Services.<ref name="website">{{cite|rul=http://www.guthy-renker.com/products/|accessdate=March 22, 2013|title=Guthy Renker Products Page|publisher=Guthy-Renker}}</ref>

Some of the products marketed by Guthy-Renker include the [[Proactiv]] acne treatment, the Meaningful Beauty cosmetics line endorsed by [[Cindy Crawford]], and the mineral makeup brand Sheer Cover by [[Leeza Gibbons]]. It also sells the Chaz Dean's Wen hair line, the Principal Secret beauty brand by [[Victoria Principal]] and the [[Heidi Klum]]-endorsed, In an Instant, skin care line.<ref name="adc">{{cite news|url=http://www.wwd.com/beauty-industry-news/people/van-de-bunt-outlines-guthy-renker-growth-plan-2254732|first=Rachel|last=Brown|date=September 3, 2009|title=Van De Bunt Outlines Guthy-Renker Growth Plan|publisher=Women's Wear Daily|accessdate=January 23, 2013}}</ref><ref name="forbes"/> Approximately half of Guthy-Renker's revenues come from the [[Proactiv]] acne treatment introduced in 1995<ref name="cred"/> and 30 percent of its revenues are international.<ref name="adc"/> Some of the other products marketed by Guthy-Renker include the Meaningful Beauty skincare brand by Cindy Crawford, the Sheer Cover brand of mineral makeup, the Wen hair care, and Principal Secret by Victoria Principal.<ref name="forbes"/><ref name="adc"/><ref name="website"/>


==References==
==References==
{{reflist|refs=
{{reflist|

<ref name="Johnson">{{cite journal|last=Johnson|first=Emma|date=October 1, 2012|title=AS seen on TV: Greg Renker reveals the personal development philosophies and sales savvy behind the success of infomercial giant Guthy-Renker.(Company overview)|journal=[[SUCCESS (magazine)|SUCCESS]]|publisher=via [[Highbeam Research]]|url=http://www.highbeam.com/doc/1G1-304052942.html}}</ref>
==Further reading==
⚫
}}
*{{cite news|newspaper=Success Magazine|title=As Seen on TV|url=http://www.success.com/articles/1949-------as-seen-on-tv|date=October 2012|first=Emma|last=Johnson}}


==External links==
==External links==
*[http://www.guthy-renker.com/ Official website]
*[http://www.guthy-renker.com/ Official website]

[[Category:Direct marketing]]
[[Category:Companies established in 1988]]
[[Category:Companies based in Riverside County, California]]
⚫
[[Category:Infomercials]]

Revision as of 16:23, 8 April 2013

Guthy-Renker
Company typePrivate
IndustryDirect Marketing
Founded1988
HeadquartersSanta Monica, CA
Area served
Worldwide
Key people
Bill Guthy and Greg Renker, founding principals and co-chairmen
Revenue$1.8 billion (2012)
Websitewww.guthy-renker.com

Guthy-Renker LLC is a direct-response marketing company that sells products through infomercials and other direct to consumer channels. The company is known for selling celebrity-endorsed products through high-production-value infomercials.

Guthy-Renker was founded in 1988 by Bill Guthy and Greg Renker, after the Co-Founders created an infomercial for a self-help book they were both fans of, Think and Grow Rich. The company grew to $60 million by 1993, when Ron Perelman bought a 37.5 percent share in the company. In the 1990s, Guther Renker started selling cosmetics, household goods and fitness products and grew internationally, reaching $1.5 billion in revenues by 2009.

History

Guthy-Renker's Co-Founders and Co-Chairman, Bill Guthy and Greg Renker, met at the Indian Wells Racquet Club and Resort. Guthy's family had a leased vacation home there and Renker worked for his father, who owned the resort.[1] After the Federal Communications Commission eliminated restrictions on the length of advertisements in 1984, Paul Simon created the first long-form infomercial to sell his real-estate investment courses.[2] He ordered 50,000 cassette copies of his lectures from Guthy's audiocassette duplication company, Cassette Productions Unlimited.[3][4] After taking the order, Guthy talked about the infomercial concept with Renker and the two of them invested $100,000 to buy the rights to a self-help book they were both fans of, "Think and Grow Rich." In 1988 they aired their first infomercial for the book, which grossed $10 million, with former football quarterback Fran Tarkenton.[5][6]

In November 1988,[3] the two Co-Founders formed Guthy-Renker[7] and began marketing other self-help and motivational courses,[8] starting with the Personal Power series of motivational lectures.[9] At the time many infomercial companies posed their ads as news specials.[10] Guthy-Renker disclosed the show was a paid advertisement at the beginning of each program and made professional-quality infomercials when most looked like home-videos.[11] Renker was invited to testify to a Congressional subcommittee in 1990 regarding ethics in advertising, which led Guthy-Renker and others to form the National Infomercial Marketing Association to create industry standards.[3][11][12] The following year, news coverage of the Persian Gulf War drew television viewers away from infomercials and Guthy-Renker had to cut back operations.[11][13]

Ron Perelman bought a 37.5 percent share of Guthy-Renker in 1993 in exchange for $25 million and priority access to air-time on Perelman's television stations.[5][14] At the time, Guthy-Renker had grown to $60 million in revenue.[15] In 1996,[15] Perelman's stake in the company was resold to News Corp and Guthy-Renker bought it back. Two years later, a stake in the company, estimated to be worth $3 billion, was sold to Goldman Sachs.[9] In 1998, a Japanese trading company, Nissho Iwai Group, bought a 17 percent portion of Guthy-Renker's Asia subsidiary for $9 million.[16] Guthy-Renker created a television station for infomercials called GRTV in 1996, which was sold to TVN Entertainment Corporation in 1999.[11]

Market research showed that 70 percent of Guthy-Renker's audience were women, so the company started hiring female celebrities to sell cosmetics and skin-care products,[7] starting with Victoria Principal for the Principal Secret cosmetics line in 1991.[3] From 1995-1997, Guthy-Renker created seven new subsidiaries.[3] These included Guthy-Renker Radio, Internet, Select Network, International and Fitness,[3] as well as subsidiaries like an online dating service and a psychic business that didn't perform well.[4] The infomercial company started marketing housewares, the Perfect Smile teeth whitening product and fitness products like the Fitness Flyer, Perfect Abs and Perfect Buns and Thighs.[17] By 1996, 40 percent of the company's revenues were from fitness products.[11] Guthy-Renker partnered with National Media Corp. to help market some of its fitness products, which led to a legal dispute that was settled with undisclosed terms in 1997. Guthy-Renker claimed National Media Corp. aired the infomercial excessively and started selling a knock-off of the original, while National claimed they were not provided with enough Fitness Flyers to meet demand.[18][19][20]

Guthy-Renker grew to $400 million in revenue in 2001[21] and $1.5 billion by 2009.[22] In 2011, Guthy-Renker acquired a portion of Paramount Equity Mortgage, a solar energy, insurance and mortgage loans company.[23]

Infomercials

Guthy-Renker is a direct marketing company that uses infomercials, television ads, direct mail, telemarketing and the internet to sell products directly to the consumer.[7] The firm is known for high-production-value infomercials usually hosted by celebrity endorsers.[22][24] As of 2010, Guthy-Renker had sold 15 different products.[9] As of 2013, it has nine products under the categories Beauty, Wellness and Services.[25]

Some of the products marketed by Guthy-Renker include the Proactiv acne treatment, the Meaningful Beauty cosmetics line endorsed by Cindy Crawford, and the mineral makeup brand Sheer Cover by Leeza Gibbons. It also sells the Chaz Dean's Wen hair line, the Principal Secret beauty brand by Victoria Principal and the Heidi Klum-endorsed, In an Instant, skin care line.[26][9] Approximately half of Guthy-Renker's revenues come from the Proactiv acne treatment introduced in 1995[24] and 30 percent of its revenues are international.[26] Some of the other products marketed by Guthy-Renker include the Meaningful Beauty skincare brand by Cindy Crawford, the Sheer Cover brand of mineral makeup, the Wen hair care, and Principal Secret by Victoria Principal.[9][26][25]

References

  1. ^ Leavitt, Neal (August 1997). "Q&A with Guthy-Renker". ResponseTV. {{cite news}}: |access-date= requires |url= (help)
  2. ^ Leavitt, Neal (March 1994). "Highly Motivated". ResponseTV.
  3. ^ a b c d e f Gladwell, Gina (August 1997). "Guthy-Renker: 10 Years of Trailblazing in Direct Response Marketing". ResponseTV. {{cite news}}: |access-date= requires |url= (help)
  4. ^ a b Orton, Charles. "The Guthy-Renker Story" (PDF). Response Magazine.
  5. ^ a b Richman, Louis (October 31, 1994). "Pioneers of a new way to sell". Fortune. pp. Volume 130, Issue 9. Retrieved January 23, 2013.
  6. ^ Mary Lou Roberts; Paul D. Berger (1999). Direct Marketing Management. Prentice Hall. pp. 58–. ISBN 978-0-13-080434-1. Retrieved 23 January 2013.
  7. ^ a b c Pamela Danziger (1 January 2005). Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes. Kaplan Publishing. pp. 126–. ISBN 978-0-7931-9307-3. Retrieved 23 January 2013.
  8. ^ Williams, Scott (August 4, 1990). "Infomercials industry forms trade association". Associated Press. Retrieved January 23, 2013.
  9. ^ a b c d e Rose, Lacey (November 3, 2010). "Shill Shocked". Forbes. Retrieved January 24, 2013.
  10. ^ Williams, Scott (August 4, 1990). "'Infomercial' Producers Form Trade Group". Associated Press. Retrieved February 15, 2013.
  11. ^ a b c d e Pederson, Jay (2000). International Directory of Company Histories. Vol. 32. St. James Press. ISBN 1558623914.
  12. ^ Vazzano, Sherri (November 23, 1990). "TV Ads Policing Own Act". Retrieved February 15, 2013.
  13. ^ Weiner, Steward (April 2002). "Excellent ad Venture". Palm Springs Life. p. 66. {{cite news}}: |access-date= requires |url= (help)
  14. ^ Bird, L. (1993, Nov 15). Perelman buys stake in maker of infomercials. Wall Street Journal. Retrieved January 23, 2013.
  15. ^ a b Rotenier, N. (1996). Operators are standing by. Forbes, 158(10), 278.
  16. ^ Brennan, Judith (May 19, 1998). "Japanese Firm Buying Stake in Guthy-Renker". Los Angeles Times. Retrieved January 23, 2013.
  17. ^ Fussell, James (February 8, 1999). "As Seen on TV Fitnes Fads Thrive on Variety". The Kansas City Star. pp. D1. {{cite news}}: |access-date= requires |url= (help)
  18. ^ Cleland, K. (1997). Fitness Flyer. Advertising Age, 68(26), s30. Retrieved January 23, 2013.
  19. ^ "Business News in Brief". Philadelphia Inquirer. April 1, 1997. pp. D03. {{cite news}}: |access-date= requires |url= (help)
  20. ^ "Flyer/Strider suits settled with Guthy-Renker Corp". The Wall Street Journal. April 1, 1997. pp. B, 11:4. {{cite news}}: |access-date= requires |url= (help)
  21. ^ Lowry, Brian (January 5, 2001). "Infomercials an easy sell:Celebrities and TV Stations…". The Los Angeles Times. {{cite news}}: |access-date= requires |url= (help)
  22. ^ a b Remy Stern (6 October 2009). But Wait ... There's More!. HarperCollins. pp. 78–. ISBN 978-0-06-197111-2. Retrieved 23 January 2013.
  23. ^ Finkelstein, Brad (April 18, 2011). Mortgage News "Guthy-Renker Buys Equity in Paramount". Retrieved January 23, 2013. {{cite news}}: Check |url= value (help)
  24. ^ a b Arndorfer, James (May 2, 2005). "Guthy-Renker gives the infomercial street cred". Advertising Age. Retrieved January 23, 2013. {{cite news}}: Text "last+Arndorfer" ignored (help)
  25. ^ a b Guthy Renker Products Page, Guthy-Renker {{citation}}: |access-date= requires |url= (help); Unknown parameter |rul= ignored (help)
  26. ^ a b c Brown, Rachel (September 3, 2009). "Van De Bunt Outlines Guthy-Renker Growth Plan". Women's Wear Daily. Retrieved January 23, 2013.

Further reading

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