TestFreaks
| TestFreaks Company Logo | |
| Company type | Private |
|---|---|
| Industry | Review Website |
| Founded | 2007 |
| Headquarters | Stockholm, Sweden |
Key people | Kristofer Arwin, CEO, Co-Founder; Magnus Wiberg, Co-Founder; Martin Alexanderson, Co-Founder |
Number of employees | 15 |
| Website | www.testfreaks.com |
The website TestFreaks is a review site launched in Sweden in 2007, in several different languages. The [United States] site was also launched in 2007. The commercial headquarters are in Stockholm, Sweden. It allows users to read reviews and compare prices of a wide range of products.[1]
History
TestFreaks was launched in 2007 by former Founders of PriceRunner, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone an investor in PriceRunner also invested in TestFreaks.[2][3][4]
Every product is assigned a FreakScore that is calculated with an algorithm that factors things such as the age of the product and when each review was written. It also puts different weight on different sources, e.g if cNet or HowStuffWorks has reviewed a product and rated it 10 out of 10 that will impact the FreakScore.[5]
References
- ^ http://www.netimperative.com/news/2007/04/30/PriceRunner TestFreaks to launch
- ^ http://www.thealarmclock.com/mt/archives/2007/05/post_279.html
- ^ http://www.thealarmclock.com/mt/archives/2007/05/post_279.html PriceRunner Founders Launch TestFreaks
- ^ http://mashable.com/2007/05/03/testfreaks/ TestFreaks Launches Alpha Review Site
- ^ http://econsultancy.com/us/blog/2735-q-a-kristofer-arwin-of-review-site-testfreaks Interview with TestFreaks Review Site