BlueKai

BlueKai is a cloud based big data platform that enables companies to personalize online, offline and mobile marketing campaigns^[1] . BlueKai was acquired by Oracle on February 24, 2014 with the purchase price of around $400 million dollars . Originally, BlueKai started off as a marketing tech start up based out of Cupertino, California in 2008 by Omar Tawakol ^[2] . The company offers services such as third party data collecting. BlueKai collects PC & smartphone users data to enhance ad marketing for their clients and have an estimate of about 700 million actionable profiles ^[3] . BlueKai has previously worked with companies like Twitter and Facebook to ensure relevancy in the ad's that appear for their users. As a third party data collecting company they collect users surfing the webs information with few exceptions of information that is not collected such as: " sensitive financial details, adult material, health issues" ^[4] . The company has received some criticism because users feel services like those provided by BlueKai are an invasion of privacy ^[5] Other clients and sites using BlueKai's services are Live.com, Huffingtonpost.com, Walmart.com, Vimeo.com, Microsoft.com, and Ebay.com ^[6]

^ http://www.bluekai.com/about-us.php. {{cite web}}: Missing or empty |title= (help)
^ Bort, Julie. "CONFIRMED: Oracle Buys Marketing Tech Startup BlueKai". BusinessInsider.com. Business Insider News. Retrieved 22 February 2015.
^ Owens, Jeremy C. "Oracle adds Cupertino big-data startup BlueKai to cloud marketing purchases". San Jose Mercury News. Mercury News. Retrieved 22 February 2015.
^ Bailey, Brandon. "Omar Tawakol, CEO of BlueKai, on using Big Data to target ads". Mercury News. San Jose Mercury News. Retrieved 22 February 2015.
^ Constantine, Lucian. "Cleared your browser cookies? it wont stopad company using Verizon tracking header". networld.com. NetWorld. Retrieved 22 February 2015.
^ Bluekai.com http://www.bluekai.com/customers.php. Retrieved 22 February 2015. {{cite web}}: Missing or empty |title= (help)

[1] ttp://www.bluekai.com/about-us.php. {{cite web}}: Missing or empty |title= (help)

[2] Bort, Julie. "CONFIRMED: Oracle Buys Marketing Tech Startup BlueKai". BusinessInsider.com. Business Insider News. Retrieved 22 February 2015.

[3] Owens, Jeremy C. "Oracle adds Cupertino big-data startup BlueKai to cloud marketing purchases". San Jose Mercury News. Mercury News. Retrieved 22 February 2015.

[4] Bailey, Brandon. "Omar Tawakol, CEO of BlueKai, on using Big Data to target ads". Mercury News. San Jose Mercury News. Retrieved 22 February 2015.

[5] Constantine, Lucian. "Cleared your browser cookies? it wont stopad company using Verizon tracking header". networld.com. NetWorld. Retrieved 22 February 2015.

[6] Bluekai.com http://www.bluekai.com/customers.php. Retrieved 22 February 2015. {{cite web}}: Missing or empty |title= (help)

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