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Ali-A
Personal information
Born
Alastair Aiken
NationalityBritish
YouTube information
Also known asAli-A
Channels
Years active2009–present
Genres
Subscribers8.71 million[1]
(9 February 2017)
Total views2.18 billion[1]
(9 February 2017)
NetworkStyleHaul
100,000 subscribersUnknown
1,000,000 subscribers2013[2][a]
Last updated: 12 January 2017

Alastair Aiken, better known by his online alias Ali-A[4] (or his original alias Matroix), is a British video producer best known for his Call of Duty Let's Play commentaries and vlogs on YouTube.[5][6][7] On his second channel, More Ali-A, he has played a variety of games and it is not focused on Call Of Duty. More Ali-A has a YouTube subscriber count of 4.4 million and a total of over 600 thousand video views.

Aiken often refers to his YouTube subscriber fanbase as the “Ali-A Army”.[8] In July of 2015 he was awarded the Guinness book of World Records records for 'Most popular Call of Duty Channel by views' and 'Most popular Call of Duty Channel by subscribers'.[9][10] Aiken frequently attends the Electronic Entertainment Expo (E3) as well as other Video game conventions. In 2013, Aiken wrote a guest blog post in Huffington Post UK.[11] Huffington Post has also stated that "Ali is one of the UK’s most popular and influential entities globally and is at the forefront of the online and YouTube revolution."[12] In September of 2015, Aiken, along with Tom Cassell and Daniel Middleton, starred in Legends of Gaming Live, with the trio being referred to as "[s]ome of the most popular YouTubers in the [United Kingdom]".[13][14][15] Redbull's eSports division has referred to his main YouTube channel as the "biggest Call of Duty YouTube channel."[16] In March of 2016, Clickible.com listed Aiken as the seventeenth "Most Famous Youtuber... on Earth".[17] Later that year, Business Insider listed him as the ninth most popular British YouTube star[6] - the same as they ranked him as in 2015.[18] On 6 June 2017, the BBC referred to Aiken as a "YouTube megastar".[19]

YouTube career

Channel format

The main focus of Aiken's videos on his main channel is his commentaries and live reactions to video games as he plays them. The video games that he usually plays on the channel are within the Call Of Duty franchise,[5][16] but that is not always the case.[20] On his second channel, More Ali-A, his content is typically around more family friendly games such as Minecraft[21][22] and vlogs about his day to day life and travels.[7][23] He does not consistently have the same introductions to his videos however he does usually start them off talking to the camera in a vlog style fashion before moving into gameplay.

When new installments to the Call Of Duty video game franchise are announced, Aiken covers known information about the games, giving viewers in-depth reviews. Once the games are released, he creates video game walkthrough series on the games,[6] demonstrating to viewers how to complete the new Call Of Duty game.[24][25][26]

Public image and influence

Relationship with YouTube networks

Aiken signed with the YouTube multi-channel network (MCN), Polaris, in October of 2013.[27][28] Currently he is signed on with the MCN StyleHaul on both his Ali-A and More Ali-A channels. Other notable YouTubers within the network include both of Daniel Middleton's YouTube channels and KSI. According to Socialblade's statistics, both of Aiken's YouTube channels are within the top 50 in the network.[29][30]

Supporting programs

During 2016, Aiken teamed up with other large YouTube content creators within the United Kingdom teamed up with Mattessons as part of a campaign to teach young people basic programming skills. The campaign resulted in over 13 million views on YouTube and lead to over 24 thousand youth learning basic programming skills in the programming language Python[31]

Aiken co-hosted NCS Yes Live 2016 on 29 March in the in the London Roundhouse. The event celebrates the "impact young people's social change projects have had on local communities."[32][33]

Affiliations/partnerships/sponsors

Aiken is supported by:

Appearances in other media

Aiken has made appearances on the television show The Gadget Show and was a guest speaker for them in 2013 and 2014.[39][40][41] He was interviewed by the British Broadcasting Corporation (BBC) on May 10th of 2013[28]. Alongside KSI, Aiken discussed the new paid subscriptions that were coming to YouTube (YouTube Red) at the time. Aiken was featured alongside KSI and other popular YouTubers in Britain in a BBC Radio 1 documentary in 2014 called Rockstar Gamers.[42][43][44] In 2015 BBC Newsbeat uploaded a YouTube video[45] of an interview with Aiken. Within the video he gave tips to improve player's skills within First Person Shooter video games. Aiken has also been featured in the Mobile video game, Celebrity Street Fight,[46] in 2015 alongside DanTDM,[47] KSI, Marcus Butler, and Deji Olatunji.[48]

In October of 2015, Ali-A was listed by Business Insider as the ninth most popular British YouTube star.[6]

In January of 2016 Aiken was subject of the documentary Minecraft: Into The Nether alongside other popular YouTube personalities such as Olajida “KSI” Olatunji and Tom “Syndicate” Cassell. The focus of the documentary was charting the "Minecraft phenomenon" through the quartet's meteoric rise to online fame.[49][50] In September of that year, wwd.com referred to Aiken's audience size and following as a following that "most advertisers would drool over."[7] In both 2015 and 2016, Business Insider has listed Aiken as the ninth most popular British YouTuber.[6][18]

On 7 April 2017, Aiken was mentioned in an article by Business Insider France.[51] On 30 June 2017, it was announced as part of a a joint statement by Sassy Films, CBBC and BBC Worldwide that Aiken will host a television show titled "Ali-A’s Superchargers (10×20′)". The show "puts children in charge" of redecorating their family car, "without their parents’ input."[52][53][54][19] The BBC has called Aiken a "YouTube megastar".[19] Virgin Media published a brief online article in July of 2017 about Aiken's hands-on experience with the Destiny 2 Beta.[20] In October of 2017, Ali-A Adventures: Game On!, a graphic novel is being released.[55]

Charity Work

In August of 2016 Aiken took part in Cancer Research UK's 1,000 hours of fundraising event according to cancerresearchuk.org.

YouTubers taking part in the 1,000 hours of fundraising for Stand Up To Cancer include: AJ3, Alfie Deyes, Ali A, Anchal Seda (AnchalMUA), Carly Rowena, Caspar Lee, Chai Cameron, Chanel Ambrose, Dan and Phil, Dina Tokio, Doug Armstrong, Jim Chapman, Joe Sugg, Laila-Jean Washington (FushionofCultures), Lizzie Loves, Louise Sprinkle of Glitter, Lucy & Lydia, Marc Zapanta, Marcus Butler, Niki and Sammy, Niomi Smart, Oli White, Pixiwoo, Rose and Rosie, Scola Dondo, Sorted Food, Spencer FC, Stuart Ashen, The Lean Machines, The Mandeville Sisters, The Saccone-Joly Family and Zoella - with many more to come.

— Cancer Research UK, [56]

Awards and achievements

Awards
Year Award show Category Result Ref
2016 British Online Creator Awards Gamer of the Year Nominated [57]

World records

World records
Year Award show Category Result Ref
2015 Guiness Book of World Records Most popular Call of Duty Channel by views Won [58]
Most popular Call of Duty Channel by subscribers Won [58]
The tallest staircase built in one minute in Minecraft Won [59]
Most blocks of wood collected in three minutes in Minecraft Won [59]

Notes

  1. ^ Ali-A received a second Gold Play Button for the More Ali-A YouTube channel in 2014.[3]

References

  1. ^ a b "About Ali-A". YouTube.
  2. ^ Ali-A (13 July 2013). "Ali-A 2,000,000 Subscribers! - Call of Duty SPECIAL! - (COD BO2, MW3, BO1, MW2, WaW & COD4)" – via YouTube.
  3. ^ MoreAliA (11 November 2014). ""SPECIAL GIFT...!" - MoreAliA 1 Million!" – via YouTube.
  4. ^ "Tallest staircase built in one minute in Minecraft (console)". Guinness World Records. Retrieved 30 August 2017.
  5. ^ a b "Los mejores coches de los Youtubers". Autobild.es (in Spanish). Retrieved 29 August 2017.
  6. ^ a b c d e "The 20 biggest British YouTube stars". Business Insider. Retrieved 30 August 2017.
  7. ^ a b c Hamanaka, Kari (6 September 2016). "Meet Hauk, StyleHaul's Answer for the Growing Men's Influencer Market". WWD. Retrieved 30 August 2017.
  8. ^ "Ali-A". YouTube. Retrieved 30 August 2017.
  9. ^ "Video: Guinness World Records surprise YouTube gaming star Ali-A with two incredible titles". Guinness World Records. 31 July 2015. Retrieved 12 January 2017.
  10. ^ "Guinness World Records Gamer's Edition: five million copies and growing". MCV UK. Retrieved 19 January 2017.
  11. ^ "Job Description: Professional YouTuber". HuffPost UK. Retrieved 29 August 2017.
  12. ^ "Alastair Aiken | HuffPost". www.huffingtonpost.com. Retrieved 29 August 2017.
  13. ^ "Syndicate, Ali-A and DanTDM to star in September's Legends of Gaming Live". MCV UK. Retrieved 29 August 2017.
  14. ^ "Endemol brings on Tom Cassell to host Legends of Gaming". StreamDaily. 11 February 2016. Retrieved 29 August 2017.
  15. ^ "Endemol Shine UK acquires Electric Robin, OP Talent". StreamDaily. 26 January 2016. Retrieved 29 August 2017.
  16. ^ a b "The making of a Call of Duty YouTube star". Red Bull. Retrieved 30 August 2017.
  17. ^ "25 Most Famous Youtubers on Earth - Clickible". Clickible. 1 March 2016. Retrieved 30 August 2017.
  18. ^ a b O'Reilly, Lara (29 October 2015). "The 20 biggest British YouTube stars". Business Insider Malaysia. Retrieved 30 August 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  19. ^ a b c "BBC - - Media Centre". www.bbc.co.uk. Retrieved 30 August 2017.
  20. ^ a b "Ali-A has an epic time at Virgin Fibre x Destiny 2: The BETA Experience". Virgin Media. Retrieved 29 August 2017.
  21. ^ "Minecraft: Ali-A Adventure! - YouTube". YouTube. Retrieved 10 February 2017.
  22. ^ "How To Minecraft! - YouTube". YouTube. Retrieved 10 February 2017.
  23. ^ "VLOGS! - YouTube". YouTube. Retrieved 10 February 2017.
  24. ^ "Call of Duty: Infinite Warfare WALKTHROUGH! - YouTube". YouTube. Retrieved 10 February 2017.
  25. ^ "Call of Duty: Advanced Warfare WALKTHROUGH! - YouTube". YouTube. Retrieved 10 February 2017.
  26. ^ "Call of Duty: GHOSTS Campaign Walkthrough - YouTube". YouTube. Retrieved 10 February 2017.
  27. ^ "Captain Sparklez, KSIOlajidebt, Ali-A Among New Polaris Gamers". Tubefilter. 29 October 2013. Retrieved 14 January 2017.
  28. ^ a b "KSIOlajidebt and Ali-A on YouTube pay channel charging, Miscellaneous News Clips". BBC. 10 May 2013. Retrieved 13 January 2017.
  29. ^ "Top 100 Networked YouTubers in Stylehaul Sorted by SB Score – Socialblade.com". socialblade.com. Retrieved 14 January 2017.
  30. ^ "StyleHaul CEO Stephanie Horbaczewski on why the fashion and lifestlye multi-channel network launched a men's vertical". The Drum. Retrieved 29 August 2017.
  31. ^ "UK Gamers Support "Hunt the Hacker" Coding Campaign – TenEighty — YouTube News, Features, and Interviews". Retrieved 17 January 2017.
  32. ^ "YouTubers to cohost NCS Yes Live 2016 – TenEighty — YouTube News, Features, and Interviews". Retrieved 17 January 2017.
  33. ^ "What's happening at NCS YES Live 2016". www.ncsyes.co.uk. Retrieved 17 January 2017.
  34. ^ "Affiliates". KontrolFreek. Retrieved 12 January 2017.
  35. ^ "Ali-A's New Years Gaming Resolutions". KontrolFreek. Retrieved 16 January 2017.
  36. ^ "Ali A | Monster Energy". www.monsterenergy.com. Retrieved 12 January 2017.
  37. ^ "Elgato Gaming on Twitter". Twitter. Retrieved 12 January 2017.
  38. ^ "Ali-A about". YouTube. Retrieved 12 January 2017.
  39. ^ GadgetShowLiveTV (2 May 2013), Ali-A interview at The Gadget Show Live 2013 pt1, retrieved 13 January 2017
  40. ^ GadgetShowLiveTV (3 May 2013), Ali-A interview at The Gadget Show Live 2013 pt2, retrieved 13 January 2017
  41. ^ "from:thegadgetshow @omgitsalia – Twitter Search". twitter.com. Retrieved 13 January 2017.
  42. ^ "Gamers Feature In BBC Radio 1 Documentary – TenEighty — YouTube News, Features, and Interviews". Retrieved 14 January 2017.
  43. ^ "Rockstar Gamers, BBC Radio 1 and 1Xtra's Stories – BBC Radio 1". BBC. Retrieved 17 January 2017.
  44. ^ TotalBiscuit Livestreams (Unofficial) (2 September 2014), Aug 25, 2014: BBC Radio 1 Rockstar Gamers, retrieved 17 January 2017
  45. ^ BBC Newsbeat (3 August 2015), Ali A's top 5 FPS tips | BBC Newsbeat, retrieved 14 January 2017
  46. ^ "YouTubers Star in New Mobile Game – TenEighty — YouTube News, Features, and Interviews". Retrieved 17 January 2017.
  47. ^ DanTDM (1 October 2015), I'M IN THE GAME!! | Celebrity Street Fight, retrieved 17 January 2017
  48. ^ MobileX Labs (30 September 2015), Celebrity Street Fight (ò_ó) – Battle Against Your Favorite Celebrities, retrieved 17 January 2017
  49. ^ "New Documentary Features Some of Minecraft's Biggest Stars - New Media Rockstars". New Media Rockstars. 14 January 2015. Retrieved 10 February 2017.
  50. ^ Kohler, Chris. "New Documentary Follows YouTube's Biggest Minecraft Superstars". WIRED. Retrieved 10 February 2017.
  51. ^ "On a parlé à ceux qui jouent encore à Pokémon Go — et on comprend mieux pourquoi il y a toujours 65 millions de joueurs actifs par mois". Business Insider France (in French). 7 April 2017. Retrieved 29 August 2017.
  52. ^ "CBBC partners with YouTube talent". C21media. Retrieved 29 August 2017.
  53. ^ "Zodiak's Joe All Alone and more get CBBC orders". Retrieved 29 August 2017.
  54. ^ "BBC Children's announces series of new commissions". Prolific North. Retrieved 29 August 2017.
  55. ^ "Win a top secret role in Ali-A's graphic novel". Retrieved 29 August 2017.
  56. ^ "Join Dan & Phil and many more for Stand Up To Cancer with YouTube". Cancer Research UK. 26 August 2016. Retrieved 10 February 2017.
  57. ^ "BONCAs Announce Award Nominees – TenEighty — YouTube News, Features, and Interviews". Retrieved 17 January 2017.
  58. ^ a b "Video: Guinness World Records surprise YouTube gaming star Ali-A with two incredible titles". Guinness World Records. 31 July 2015. Retrieved 19 January 2017.
  59. ^ a b "Video: Watch YouTube star Ali-A take on double Minecraft challenge". Guinness World Records. 4 September 2015. Retrieved 19 January 2017.

Further Reading

  • Ali-A on YouTube (main YouTube channel)
  • MoreAli-A on YouTube (second YouTube channel)

Category:YouTube_channels Category:YouTube channels launched in 2006 Category:British_YouTubers Category:Video_game_commentators Category:Video_bloggers Category:Living_people Category:Internet celebrities

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