Post de Festival de Cannes

Un documentario di Wim Wenders dedicato ad Anselm Kiefer.

Need to go

Corona recently left jaws dropping and heads turning in Peru with a CGI stunt that had everyone talking! 🍺 A gigantic hammock suspended between two buildings in the heart of Lima's upscale Miraflores district. A brilliant marketing maneuver, seemingly taken from a movie, was actually orchestrated by Corona in collaboration with Zenith, ThePub Productions, Digitas North America and Publicis. The twist? It was all CGI! This stunt brilliantly conveyed Corona's brand message to live life to the fullest. 🌅 Cheers to that! #Corona #ViralMarketing #BrandStrategy

Perfume Companies Have Found a New Way to Make You Crave What You Can't Smell✨ Perfume companies have always had a unique challenge - how do you market a product that customers can't experience until they purchase it? Many perfume brands have gotten creative with their marketing tactics to build desire for their fragrances, even when customers can't sample them in the store. One tactic is to create a sense of exclusivity and mystery around new perfume launches. Brands will tease upcoming releases with vague descriptions, limited product reveals, and VIP launch events. This builds anticipation and a fear of missing out, making customers eager to get their hands on the "unsmelable" new scent. Another technique is to lean into the emotional and aspirational aspects of perfume, rather than focusing solely on the fragrance notes. Ads often depict a luxurious lifestyle or evocative mood, inspiring consumers to associate the perfume with those desired experiences. By creating this desire for the unknown, perfume companies are able to drive sales of products that customers can't fully evaluate until purchase. It's a smart way to build hype and excitement around their latest scent.👃

MAISHA and the three-week co-creative challenge: Tackling the extraordinary In the dynamic world of MAISHA, artists from diverse continents and cultural backgrounds unite to tackle an extraordinary challenge: assembling a show from scratch in just three weeks. For the Dance edition, this means navigating choreography, stage setup, costume design and music coordination with a live band, each aspect demanding careful coordination and attention to detail. In the midst of this whirlwind, another significant challenge arises. Unlike professional ensembles who can rely on a history of teamwork and coordination, MAISHA artists must first establish cohesion by getting to know each other and finding common ground to collaborate effectively. Only a very select breed of artists can navigate these complexities and demonstrate that collaboration knows no bounds and that cultural diversity is not a hindrance but a source of strength on stage.

new division and new section #theatre_du_corps #theatre_du_jeu

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