Adrian Bailey

Quitting mid-game often happens when players don't get the rules. That's where tutorials step in. Sadly, they are often too long and too boring. One simple way to not lose players and better explain how to play is through videos: short and easy to digest for everyone. For example, Turbo Games is rolling out a series of videos on how to play your all-favorite instant games. Check it out and share your first impressions! https://lnkd.in/denbdhjF https://lnkd.in/dSeYypvV #turbostars #turboplatform #turbogames #turbosportsbook #igamingsolutions #instantgames

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🌟 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: 𝗕𝗲𝘁𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀' 𝗟𝗮𝘁𝗲𝘀𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗡𝗼𝘄! 🚀 👋 Big news from BetFounders: Our latest platform features are here, and I'm excited to share the details with you. 🔹 𝗖𝗥𝗠 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀: We've officially launched our #CRM system, enabling us to enhance customer relationships like never before. With the ability to enable a plethora of CRM messages, we're taking personalized communication to the next level. 🔹 𝗗𝗶𝗿𝗲𝗰𝘁 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Exciting news – we now boast more than 30 direct provider integrations, offering an extensive selection of top-quality games for our players to enjoy. The last 5 providers Split The Pot, iMoon Games, GoldenRace - Virtual Sports & Betting Solutions, Amusnet, 1X2 Network 🔹 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀: Tournaments are no longer limited to just slots! Players can now compete in tournaments for crash games too, adding an extra layer of excitement to their gaming experience. 🔹 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗦𝘆𝘀𝘁𝗲𝗺: Our new #affiliatesystem empowers partners to earn rewards for every player they refer to us. It's a win-win for everyone involved! 🔹 𝗣𝗿𝗼𝗺𝗼 𝗖𝗼𝗱𝗲𝘀: Agents, get ready to delight your users with exclusive Promo codes, unlocking special rewards and enhancing their gaming experience. Excited to explore these new features? Let's chat in the comments below and discuss how they can take your gaming experience to the next level! #ArtoorExperience #slotpesa #winpesa #qwickbirr

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Is Content still king? 👑 That would be a big YES for me, especially with sports betting and casino affiliates in the iGaming sector ✅ Talking from experience, 'great content' translates to 'useful content'. This is content that resonates with your users, boosts engagement and drives more conversions. So how do you write useful content for affiliate websites? You need to: 👉 Know your players - put yourself in the shoes of the user! 👉 Create engaging, informative and entertaining content 👉 Optimise for Sports and Casino keywords - do your research, but don't go overboard with the keywords 👉 Calls to Action - they need to be clear and compelling to encourage them to sign up 👉 Latest trends - stay up-to-date with the latest news so you can share this info with your users What are the advantages of following these points? You are guaranteed to drive traffic to your websites and boost conversions 🚀 Content is the lifeblood of marketing. Whether it's ad copy, SEO tactics, or product descriptions, everything revolves around content ✍️ Come visit Revpanda during NEXT.io at booth L26. Barb Tasci and I will be happy to discuss the above with you in more depth. #SportsBetting #CasinoAffiliate #CopywritingTips #iGaming #iGamingMalta

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Question: How can I treat online players as a 👑 in igaming sector ?  Seun: Treating online players like royalty in the iGaming sector involves focusing on exceptional customer service and providing a top-notch gaming experience. Here are some key strategies:1. **Personalized Communication**: Address players by their names and tailor communications based on their preferences and behaviors. Use data to understand their gaming habits and offer personalized promotions.2. **Excellent Customer Support**: Provide prompt and helpful customer support 24/7. Offer multiple channels for communication such as live chat, email, and phone support, ensuring quick resolution of issues.3. **Exclusive Offers and Rewards**: Offer VIP programs or loyalty schemes that reward frequent players with exclusive bonuses, personalized gifts, faster withdrawals, and dedicated account managers.4. **High-Quality Games and Platforms**: Ensure your platform offers a wide variety of high-quality games from reputable providers. Regularly update your game portfolio to include new and popular titles.5. **Transparency and Fairness**: Be transparent about terms and conditions, payment processes, and game fairness. Use secure payment methods and ensure quick and hassle-free withdrawals.6. **Community and Engagement**: Foster a sense of community among players through forums, social media, or exclusive events. Engage with players regularly to gather feedback and improve your services.7. **Responsibility and Trust**: Promote responsible gaming practices and adhere to industry regulations. Build trust by demonstrating commitment to player safety and security. Implementing these strategies, you can create an environment where online players feel valued, respected, and treated like royalty in the iGaming sector. Tope Michael OniJohn BamideleOluwasanu AdeyefaBabatunde Emmanuel Johnson Johnson Adewale FOYE Adeleye AwakanOwoseni Abiodun Dada 🇳🇬Oyindamola Michaels. SPOC, ISPOJoseph Oyekunlemoses temitayoJulius Babafemi FADIPE . 1stLiam DeehanTom FoxiGaming GroupiGamingiGaming Africa HubIain WatsonKarl HarenburgiGaming Consultancy

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One big topic that stood out over the past two conferences at NEXT.io Valletta and SBC CasinoBeats Summit, both during the panels as well as networking, was SEO 🔥 The recent updates have impacted a lot of websites in iGaming, therefore it is no surprise that it was one of the main topics over recent weeks at such conferences. Some of the points discussed that drew my attention during these panels and chats were: 👉 AI and Machine Learning 🤖 👉 Core Web Vitals 📊 👉 Voice Search Optimization 🎤 👉 E-E-A-T 🏅 What definitely came out of these discussions was that: ◾ SEO remains the cornerstone of digital marketing ◾ It is continually evolving to adapt to new technologies and user behaviours ◾ Continous learning and adaptation is a must in order to stay ahead of the game Did you attend any panels or had any in-person discussions during these conferences? What SEO strategies will you be focusing on? Happy to hear your thoughts and experiences below 👇 #SEO #DigitalMarketing #SearchEngineOptimization #AI #VoiceSearch #CoreWebVitals #ContentMarketing #iGaming #iGamingMalta

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Is your iGaming growth stagnant? You’re likely mimicking the market. Only 38% of global marketers evaluate holistic ROI by measuring traditional and digital marketing efforts together, according to Nielsen's annual report. In the iGaming and betting industry, this number is surely lower, as majority of the operators don't even measure a digital channel's impact holistically. Most operators focus on bottom-of-the-funnel channels and campaigns, and over-rely on affiliates, neglecting comprehensive ROI measurement and growth strategies. This narrow focus limits incremental growth, leaving many operators growing only at the market rate, at best. For our clients, story is different and I raise the incrementality topic already in the onboarding process. Yes, we'll achieve the best Cost per FTD for demanding and bottom of the funnel channels for you but let's not forget to invest in top of the funnel campaigns and activities - and measure it accordingly. You don't need to implement Marketing Mix Modelling immediately. Depending on your budgets, you might never need to. However, a conversion lift study, a search lift study, or simply asking your active users where they've found you is a good start. Trust me, this will already set you ahead of most in our industry, just please move beyond solely last-click measurement—2010 was a long time ago. #GrowthMarketing #Measurement #Incrementality #iGaming

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⚽ Euro 2024 is just round the corner and this means exciting days ahead for punters, but also operators and affiliates. During a recent webinar with my colleagues Faruk Aydin and Txema Hermoso from Revpanda we delved into various topics about this big-revenue international football tournament 📈 Specifically, in this bit I discuss the most popular bonuses and promotions that you will find (or should find) at operators. Which is your favourite one❓ #iGaming #iGamingMalta #Sportsbook #Euro2024 #Football

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🇸🇪 Fantastic news and timed perfectly in line with our regulatory roadmap. 🇸🇪 We will be looking to more regulated markets this year so follow Playnetic to stay up to date or reach out to me for more info! #playnetic #sweden #slots #igaming

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Having spent 14 out of my 19 years in iGaming working with Sportsbooks, I often engage in discussions with Operators on what are the most important points in order to maximise the success of a sportsbook ⚽📈 A lot has changed over the past 20 years in how sportsbooks are being managed, but in my opinion, these are the core principles to optimise your operations and drive great profitability: ◾ Data-Driven Insights I think this is a given, and not just for sportsbook. Without the right data, you cannot take the right decisions, especially when you have to price matches based on risk. ◾ Dynamic Odds Management This is a balancing act. On one hand you want to be competitive and within the market with your odds, on the other hand you need to keep an eye out for the accumulating risk. Experience plays a huge part here in setting up the right strategies. ◾ Personalized Promotions Who doesn't like a good promotion nowadays? These can include exclusive bonuses, free bets or VIP rewards which can help you attract and retain customers. But beware of bonus hunters! ◾ Mobile Optimisation It's a given now that mobile is an extremely important betting channel and the saying 'mobile first' is more important than ever to give the user the best possible experience. ◾ Comprehensive Risk Management The big one: without good risk management you risk big losses. Betting limits and monitoring suspicious and fraudulent activity are critical to protect yourself. Any other tips you would like to add to this list? 🚀📊 #SportsbookTips #BettingInsights #MaximizeProfitability #iGaming #iGamingMalta

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Thank you to Bartosz Burzyński, Mateusz Mazur and our good friends iGaming Express for publishing this incredibly awesome and insightful interview with me. Focus of the interview is on the "Greatest Show in Gaming" which is of course our flagship event in Lisbon, aka the SBC Summit. I do also share details on the history and evolution of SBC since its inception in 2009, and my views on the dynamic changes within the iGaming industry; and believe it or not, I went as far as sharing interesting insights of my view of both the future of SBC and the industry at large. Have a read and I am sure you will enjoy the interview. Just look at some of these rather bold claims and interview teasers :)) "But to be honest I see the most influential people listing more as a recognition of the people at SBC rather than a personal endorsement for me. We’ve developed a great team where I don’t need to be the central figure in order to provide a fantastic service." "In 2024 we are bigger and stronger than ever with a multitude of large-scale industry events such as SBC Summit in Lisbon (with an event that will be bigger than ICE was in 2024), SBC Summit Rio (similar size as G2E Vegas), and SBC Summit Americas which is similar in size to the other large industry events." "Today we are close to being the main organiser and content hub for the entire gaming industry, or you can also argue we are the biggest organiser today based on the size of our regional events" "The acceptability of gambling as a legitimate entertainment and how that ebbs and flows over the years. I moved to the UK almost 20 years ago where gambling is way more visible than in other countries because of its long legal standing." "There is a backlash in some of the more established markets now – but that tends to be where the industry has over-marketed itself which tends to be one of the consequences of competitive markets." "I am looking forward to our first SBC Summit on The Moon too. We’re just waiting for a suitable transportation and better venue options." #sbc #sbcevents #sbcmedia #sbcsummit #sbcsummitlisbon #igamingexpress

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🎲 Exciting Times Ahead in the Asian iGaming Market! 🎲 As we gear up for SiGMA World #sigmaasia Manilla, I want to share some insights into the Asian iGaming market, highlighting key trends and challenges operators are facing: 🤳 Mobile/Web Traffic Optimization 📲 : Mobile usage accounts for 75% of all traffic, compared to 25% for desktop across asia. Additionally, the Apple vs. Android statistics reveal a preference for Android devices in most of these regions, with Japan being an exception where Apple holds a significant market share. Understanding and tracking traffic based on device type is crucial for creating more targeted marketing campaigns and personalizing user experiences. Knowing the lifetime value (LTV) of players by device type allows operators to tailor their strategies effectively, enhancing both acquisition and retention efforts. 🌐 🔗 👥 Sub Affiliate Payouts: Commission structures are very popular outside of the EU, especially in Asia. Mini affiliate networks are gaining traction as affiliates request these models, and operators should capitalize on this trend—after all, whatever drives players is beneficial. Affiliates inviting other affiliates and earning from their network is a common and effective structure. 🌏 📜 Navigating Regulation and Non-Regulated Geos: Operators in Asia often face government blocks in certain geos. Having the ability to strategically redirect traffic to manage and grow is essential for scalability. Advanced tracking solutions, compliance strategies, and clear communication between affiliates and operators are key to overcoming these challenges. If you're looking to operate in Asia or currently face challenges in localizing to this market, let's have a chat. @ Sigma World Manilla: https://lnkd.in/dkM33uNK @ General Chat: https://lnkd.in/dDdJzPUZ I'm excited to see how we can continue to innovate and thrive in this market. #AffiliateMarketing #PerformanceMarketing #DigitalMarketing #LeadGeneration #iGaming #OnlineGaming #Casino #Betting #Esports

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Best iGaming Marketing Hacks of All Time Hey LinkedIn Community, The iGaming industry is fiercely competitive, and innovative iGaming marketing is crucial for success. Here are some of the best iGaming marketing hacks that have proven effective: 1. Gamification: Integrate game mechanics into iGaming marketing campaigns to boost engagement. Loyalty programs and interactive promotions are key. 2. Data Analytics: Use big data to personalize offers and optimize user experiences, driving higher conversion rates and retention in iGaming marketing. 3. Affiliate Marketing: Collaborate with influencers and affiliates to expand your reach organically through effective iGaming marketing. 4. SEO and Content Marketing: Create high-quality, relevant content to drive organic traffic and build authority in iGaming marketing. 5. Social Media: Engage with players through interactive posts and live streams to foster a loyal community, an essential part of iGaming marketing. 6. Innovative Bonuses: Offer unique bonuses like no-wagering and cashback to attract and retain players, a proven strategy in iGaming marketing. 7. Mobile-First Approach: Optimize for mobile devices to enhance user experience and drive growth, crucial for modern iGaming marketing. 8. Customer Support: Provide exceptional support through various channels to enhance player satisfaction and loyalty, a cornerstone of successful iGaming marketing. Let’s innovate and excel in our iGaming marketing strategies. Have you tried these tactics? Share your experiences! #iGaming #iGamingMarketing #DigitalMarketing #MarketingHacks #CustomerEngagement #PlayerRetention #Innovation #SEO #SocialMediaMarketing #AffiliateMarketing #DataAnalytics #MobileMarketing #ContentMarketing #Gamification #BrandStrategy #OnlineGaming #GamingCommunity #MarketingStrategy #LoyaltyPrograms #BigData #InfluencerMarketing #MarketingTips #GrowthHacking #UserExperience #CustomerSupport #MarketingTrends #InteractiveMarketing #PlayerExperience #MarketingCampaigns #DigitalInnovation #MarketingSuccess #MarketingStrategy

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iGaming Gazette: Where News Meets Passion! Our passion stems from our dedication to keeping our audience informed and inspired by delivering the latest news, trends, and insights from the iGaming world. We thrive on the excitement and innovation that defines the iGaming industry and are committed to sharing that passion with our readers every day. If you're not already, head over and give us a follow. #igaming #igamingnews #igaminggazette

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My earliest branded slots were the original Marvel slots for Playtech in which I had a very small part. But it actually took me years to perfect the brand to the visual and the features. This is a case study of one of those cases. #casinogames #casinogaming #casinos #casino #slots #slot #socialslots #socialcasino #videoslots

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🌟 Exploring AI's Role in iGaming Personalization 🌟 The iGaming industry is on the brink of a personalization revolution, driven by AI's ability to analyze vast data lakes. Personalization enhances player experience, boosts retention, and addresses social responsibility. AI can deliver tailored recommendations, adaptive interfaces, and responsive customer service, ensuring players feel valued and understood. However, we must balance these benefits with ethical considerations to avoid encouraging harmful behaviors. Understanding AI's implications, both positive and negative, is crucial for a sustainable and player-centric future in iGaming. 💬 What are your thoughts on AI in iGaming? How can we best navigate the challenges and opportunities? #AI #iGaming #Personalization #CustomerExperience #EthicsInTech https://lnkd.in/eGfJy6uK

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If you were too busy to catch up with Gambling Industry News last week in the USA, don't worry - OG has got you covered! Check out our latest video series below, "Top 5 Last Week News", where we summarize our best-performing news articles at Online Gamblers 🔥 #gamblingindustry #casino #igaming #sportsbetting #usa

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iGaming: " Are you not entertained ? " Reflecting on 30 Years of Online Casinos The journey of iGaming over the past three decades has been nothing short of remarkable. In the first 15 years, the focus was on laying the foundation for a fledgling industry. Online #casinos gradually gained legitimacy, paving the way for what we now know as iGaming. During this period, innovation was slow but steady, as the industry worked to establish itself while navigating the challenges of a nascent digital world. The second 15-year phase was characterized by increased government oversight. Regulators stepped in to ensure consumer protection and responsible gaming practices. Simultaneously, the technology that powered online gaming underwent a significant transformation. The transition from dial-up connections to high-speed internet fundamentally changed the landscape, allowing for more sophisticated and interactive gaming experiences. As computing power and devices evolved, online casinos became faster, more accessible, and more engaging. A New Era of iGaming Today, we're witnessing a shift in focus from traditional gambling to a more entertainment-centric approach. The move from "hope" to "entertainment with hope" reflects a conscious effort to redefine the iGaming experience. While changing the industry's name won't instantly transform it into an entertainment juggernaut, the intent is clear, and progress is underway. Companies are no longer just betting shops; they're becoming entertainment hubs, where iGaming is just one part of a broader experience. Innovations and Trends in iGaming To understand how iGaming is evolving, we need to look at the emerging trends. Game shows, shorter leaderboards with prizes, arcade-style content, virtual currencies, missions, and achievements are all reshaping the landscape. While these elements are often grouped under the term "gamification," it might be more accurate to call them "video game-inspired entertainment." The influence of video gaming culture is evident, and iGaming companies are embracing it to attract a broader audience. One of the most exciting developments has been the rise of streamers and the ability to bet behind them. This concept, borrowed from the video gaming world, has introduced a new level of interactivity and community to iGaming. As this trend gains traction, it has the potential to bring more engagement and excitement to online casinos. The Future of iGaming So, what's next for iGaming? To become the top #entertainment destination, the industry must continue to embrace change and innovate. Regulations will evolve, technology will advance, and player preferences will shift. iGaming companies should focus on creating immersive experiences that go beyond traditional #gambling, incorporating elements like live entertainment, social interaction, and personalized content. How can #iGaming companies further evolve to become the top entertainment destination ?

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Prepare for the 2024 summer of sports with Enteractive's collectable B2B team trading cards! 👊 There are eight in total, and this one is mine! 💚 Collect them all by liking each card and engage with our dream team for more active players to enhance your sports betting experience. 🚀 #Enteractive #reactivation #dreamteam #tradingcards #collectables

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Here are 3 insights on Germany's iGaming scene. The last one is rather surprising. 1. Germany's iGaming market is booming thanks to better user experience, diverse content, and tech improvements. 2. The Interstate Treaty on Gambling requires operators to post a €5 million deposit, creating a barrier for smaller operators. 3. The black market is at 2-4% according to GGL, while industry associations put it closer to 50%. GGL looks at internet traffic, while industry studies track player behavior directly. I suppose the share of offshore companies is larger than expected. Did any of these surprise you? I would love to hear your thoughts. #turbostars #turboplatform #turbogames #turbosportsbook #igamingsolutions #instantgames

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