The Ken

🚨 How Birkenstock became the Bata for India’s elite In just five years, Birkenstock—once labelled as "ugly"—has become one of the fastest-growing footwear brands in India, with FY2024 sales reaching Rs 200 crore. Aakriti Bhalla explains how. Click the link in the comments. ----------- #TheKen #Birkenstock #Bata #Footwear

I wonder how Great Place to Work, a consultancy whose rankings of companies on workplace culture are widely used, would fare on its own metrics. Especially considering the seemingly unceremonious sacking of its CEO. Abhirami G. has the story. https://lnkd.in/dUSBNMcV

P knew she didn’t like her first job. An MBA was her escape route. So, she kept it a secret until she cracked her interview rounds and got an admission letter from an IIM. Her manager did not receive the news well, and he was angry and upset. What could she have done better? In the latest episode of The First Two Years, host Akshaya Chandrasekaran discusses why last interactions matter and how one can devise an exit strategy. Tune in with the link in the comments. ----- #TheKen #TFTY #earlycareers

Birkenstock has been around for more than 200 years. So why is it having its moment only now? When Birkenstock was founded, it didn't sell shoes. It sold insoles—flexible cork insoles that are now the footbeds of the Birks we wear today. So how did it get here? In today's episode of Daybreak, host Rahel Philipose tells the story behind how Birkenstock became the 'hippie' shoe. Tune in with the link in the comments. ------ #TheKen #birkenstock

Indonesia’s digital train has just gone off the rails. Telkom, the state-owned telecom giant, was using Microsoft’s free Windows Defender Firewall to safeguard national data. What’s worse is that top officials initially downplayed the breach. Read the full story by clicking the link in the comments. ----- Reporting: Jeffrey Hutton, Illustration: Kavipriya O G #TheKen #Indonesia #cybersecurity

Your manager or senior leader asks you a question. But as you start answering, you are stopped abruptly. What do you do? Find out in this episode of The First Two Years, hosted by Akshaya Chandrasekaran. Click the link in the comments. ----------- #TheKen #TheFirstTwoYears #Careers #EarlyCareers #Manager #Work

Shoppers Stop wants to roll out new stores that will also house The Collective, Aditya Birla Fashion and Retail’s (ABFRL) own luxury retail format.  Shoppers Stop and ABFRL have been fierce competitors for years. What made these rivals find a common cause? Two words: Reliance Retail. Seetharaman G writes about Reliance Retail outpacing it's rivals in this week's Trade Tricks. Link in the comments. ------ #TheKen #retail

Tea cafe chains have upped their premium game, be it their ambience or overall experience. Chaayos, however, is talking the walk with its secret crystal ball, making it stay cautious when others are going all in to be premium. Read the full story with the link in the comments. ----- Reporting: Rounak Kumar Gunjan, Illustration: Kavipriya O G #TheKen #chaayos

Fashion is Flipkart's second-largest vertical after electronics. A manager at Flipkart told us that it is struggling to grow. Why would fashion and lifestyle brands that have more than enough funding and many other options consider Flipkart's new demands?👇 Host Snigdha Sharma discusses in today's episode of Daybreak. Click the link in the comments. ------ #TheKen #flipkart #ecommerce

Ladies, ever heard of a f***-off fund? The idea is for you to set aside enough money to be able to say “f*** off” to a difficult situation—whether that’s a toxic job or a bad relationship. Take our survey and tell us what you think: https://lnkd.in/dCzHhtv5