SunDeep Mehra

In my experience, fostering collaboration between digital marketing teams remotely is the same as having a hybrid or remote team. - Clear and responsive channels to discuss, plan, execute and measure are a must. - Offline networking plays a great role in fostering remote collaborations. - Adapting and embracing similar tools and technologies is a great way to make things work flawlessly. - Celebrating small victories and sharing shortcomings genuinely can build great trust and a positive environment. - Regular feedback, continuous optimization and exploring more new possibilities keep the system updated and effective for remote collaborations.

A great way to enhance copywriting is to compare last several years' trends. What changes those trends have brought in copywriting?

As a leader, unexpected changes are part of life. No leader can avoid that entirely. But how well one logically, analytically and by other means manages it, reflects the individual leadership abilities. In my experience, there are 5 possible ways to manage unexpected change: - Take guidance without hesitation from someone at an important position in life, the one you trust and who is very good at handling things (not just business) - Discuss the situations with your core team of problem solvers and decision-makers in the company - Not all unexpected is negative or bad, analysing the unexpected analytically is important - Always prefer small (not bigger) adjustments to tackle the situation in the first place - Be aware and positive.

The priority is to find out why they went unnoticed and share the feedback to build better strategies and processes. Now if the contributions are going unnoticed then: - Plan regular activities where other employees share what best they learned from the recent unique contribution of their teammates. This can indirectly bring the contribution in front of leadership. - Monthly or quarterly ask employees to share their best moments or contributions that they believe were game-changers in closing any deal, providing smooth transactions, etc. This again an indirect approach towards getting things noticed. These two are most simplest and effective ways out of many other approaches.

Whenever a digital Marketing campaign gets affected by uncertainty and ambiguity there are 5 most likely solutions to avoid the situation. 1. Always prefer diverse budget allocation as it is the first step towards safer practices 2. A/B testing and comparison with various case studies for a similar campaign is a great move 3. Set realistic and shorter milestones to measure and plan growth more efficiently 4. Advance risk calculation can prepare the team and campaign for any serious damage 5. Get a room for optimization, research and experimentation without a shadow of doubt

Before sharing some of the best ways to reorganize a team out of any situation, I would like to say layoff is the worst thing, I am completely against it. Layoff brings pain to others in many ways and if because of you someone is in pain then you might remain unsettled. Humans are meant to back each other. So make sure you are taking care of their rehiring too. Now, to reorganize a team after that, 5 ways can bring solutions: 1. Make layoff rewarding and prove your genuine intent of care and support in front of the remaining. Otherwise, you will never win their hearts. 2. Make sure why you did layoff and plan before hand how to fill those gaps to keep things going as it is in the first place. Word Limit ends.