Intraday Bidding For Metasearch: Everything Hotels Need to Know
Koddi Team
Last quarter, Google introduced intraday bidding for metasearch on Google Hotel Ads, adding to their already expansive arsenal of bid multipliers. Intraday bidding, also referred to as dayparting or ad scheduling, is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time. However, its recent release on Google Hotel Ads marks the first time...
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