Used Car Supermarket

The challenge has been the lack of car stock over the last twelve months – they have suddenly found themselves with more competitors in their areas, all offering to buy people’s cars.

We proposed a search campaign per location targeting potential customers who search for businesses like them. The campaign would leverage our AI technology across Google and Bing for the best number of leads at the lowest cost.

The campaign would include the following elements –

• AI-optimised Google and Bing Search ads targeting searches to sell my vehicle.
• Client Centre reporting suite to track conversions and calls to show real ROI.

The campaign has been running for two months and has produced fantastic results for the client. It allowed them to cut through the noise of the competition and take market dominance in their areas.

• Over 184,000 impressions
• A £1.11 cost-per-click
• 452 Leads
• An £8.83 cost-per-lead