Destination Dupes: Booking.com Shares Alternative Destinations to Help Avoid The Crowds
Fancy a break from the usual tourist hot-spots like Paris, London, Tokyo, Barcelona and Bangkok to somewhere slightly less known, but equally exciting? With going to places they haven’t been to before the motivation for over half (51%)* of global travelers, we have delved into our traveler endorsement data to uncover alternative travel destinations that are worth discovering as they offer the same kind of vibe, experiences, and level of excitement, but with less crowds**.
Lyon, France
Although Paris is usually the first place that comes to mind when visiting France, thanks to its iconic landmarks like the Eiffel Tower and the Louvre, travelers will find a proportionate level of enjoyment by heading southeast to Lyon, which boasts similar spectacular attractions, coupled with picturesque streets perfect for taking city walks. This vibrant metropolis in the Auvergne-Rhône-Alpes region will have visitors mesmerized by its breathtaking architecture as displayed in the Roman Amphitheatre des Trois Gaules and medieval designs at Vieux (Old Lyon). While there, take the time to learn more about this destination's history with the Vieux Lyon Walking Tour that details everything from how Lyon became the silk capital of the world to its notable culinary reputation. Then stretch those legs and unwind at one of the many cozy cafés or restaurants serving authentic Lyonnaise cuisine - think bowls of heartwarming onion soup and platters of charcuterie.
Where to stay: Discover more of this extraordinary city while staying at Les Suites de l'Ile Barbe. This five-star apartment complex is just ten minutes from Lyon’s center. Surrounded by greenery, guests can settle into its air-conditioned rooms, some of which boast a terrace or a balcony complete with river or garden views. Health and wellness guests will also be pleased to know that the property offers yoga and fitness classes, as well as a bicycle rental to explore the area.
Bristol, England, UK
Fancy a break from the crowded streets of London to somewhere quieter but equally captivating? Think of Bristol. Situated in southwest England and known as the UK’s only European Green Capital, this port city offers a myriad of things for travelers to see and do, particularly those interested in art, music, and culture. From well-known musicals and stand-up shows at the Bristol Hippodrome to the local museum and art gallery, featuring the area’s natural wonders, the city of Bristol boasts it all. Even more exciting is the opportunity to explore and learn more about its past and present by way of quirky memorabilia, film, and photography that can all be found at M Shed museum. Those who fancy a more scenic activity can take an hour-long drive to neighboring Bath and enjoy a Boat Cruise with Prosecco, where they’ll get the chance to admire iconic landmarks, such as Bath Abbey and St John the Evangelist Catholic Church while cruising along the Avon River.
Where to stay: The beautifully restored Hort’s Townhouse is set in the heart of Bristol and makes for a charming getaway. After a day of sightseeing, guests can unwind in a comfortable room that is conveniently located and just a short walk to beloved attractions such as the Bristol Zoo gardens and shopping destination, Cabot Circus.
Fukuoka, Japan
Although Tokyo is revered for its vibrant streets offering fantastic people watching, sightseeing, delicious cuisine, and state-of-the art shopping, travelers thinking of an exciting city getaway with quieter surroundings should head to Fukuoka. This laid-back city situated on the northern shore of Kyushu island is known for its ancient temples, natural landscapes, alluring beaches, and buzzing nightlife. Wellness lovers will appreciate attractions, like the Manyo No Yu Onsen where they can immerse themselves in traditional Japanese bathing rituals at any one of the natural mineral water pools. In addition, travelers can tack on such soul-nourishing extras as a hot-stone spa treatment or buffet breakfast, featuring a range of appetizing eats. Later, tourists can explore the other unique sites this lesser-known yet historically rich destination has to offer. In fact, this Fukuoka Personalized Private Walking Tour is a great way to discover local hot spots and hidden gems, like Fukuoka Castle and Maizuru Park, followed by a stroll down the city’s spirited streets.
Where to stay: Discover the best of Fukuoka while staying at Miyako Hotel Hakata. Located in the heart of the city, this property lends a modern spin to hotel accommodations as can be seen in its impressively clean, bright, and airy rooms. Self-care diehards will love that these rooms come with comfy pajamas and slippers for them to slip into after a warm soak in the bathtub. In keeping with the theme of comfort and convenience, the hotel also boasts easy access to the hopping Tenjin district, which is just a five-minute subway ride from Hakata station. Known as the fashion center of Fukuoka City, it features an underground shopping mall dotted with boutiques and eateries.
Bilbao, Spain
Thinking of visiting somewhere in Spain other than Barcelona, but still want to experience the intersection of all things art, culture, and cuisine? Then Bilbao might be the answer. Of course, nothing beats its rich architectural history as depicted in the Guggenheim Museum, also home to some of the leading art collections of the 20th and 21st century. Flourishing alongside this destination’s legendary architecture is its heartwarming Basque cuisine. Imagine everything from hearty grilled meats to local specialty - marmitako - a tuna stew made with potatoes, chili, and onions. Foodies will also appreciate this Basque Pintxos and Tapas Cooking Class in Bilbao as it will give them a glimpse into cooking traditional tapas from the Basque region, after which they can even sample the delicious tidbits. Tireless types can venture on and take a deep dive into the city’s complex past with this Bilbao Historical Tour. Here, they will be afforded the chance to walk through ancient areas, along with a tour guide who provides insights into local culture and traditions.
Where to stay: Relax at the Radisson Collection Bilbao where guests can enjoy world-class hospitality - either at its onsite restaurant serving an à la carte breakfast or the snazzy bar pouring elite cocktails. If interested in discovering more about Bilbao, visitors will be pleased to know that the property assists with scenic walking tours, sightseeing, and ticketing arrangements at its tour desk.
Hanoi, Vietnam
Seeking an alternative to the oft-booked Bangkok revered for its serene surroundings, spiritual retreats, and beautiful beaches? Hanoi might be the answer. This capital city of Vietnam is ideal for travelers who love a good wellness retreat that can double up as a destination never devoid of buzz. And nothing beats buzz like Hanoi’s vibrant street markets selling local specialties. With over two thirds (61%)*** of global travelers more interested in learning more about “a destination’s must-eat delicacies” than they were in the past, this Guided Street Food Tour is wonderful for culinary excavators craving local dishes. Travelers will have an informed guide on hand to provide insights into Hanoi’s street food history, as well as the ingredients and spices that make it so appetizing. Looking to explore more? This Hanoi City Tour Full Day offers a unique opportunity to experience the city along with its locals and thereby get truly immersed in their customs and traditions. With a tour guide who’s in the know, there’s also the chance to visit Hoan Kiem Lake, revered for its arresting scenery and relaxing vibe, as well as the Temple of Literature, famously known as the first national university in Vietnam.
Where to stay: In the heart of Hanoi is the Old Quarter View Hanoi Hostel, featuring rooms with striking city views. Guests are sure to love the fact that this property is conveniently located and close to famous sites and restaurants, while the adventurous traveler will appreciate its proximity to the vibrant night markets that purvey everything from local handicrafts and clothing to souvenirs and tempting street food.
*Research commissioned by Booking.com and independently conducted among a sample of 32,300 respondents across 32 markets (including 2,000 from the US, 800 from Canada, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from the UK, 1,800 from Germany, 800 from the Netherlands, 500 from Denmark, 500 from Sweden, 400 from Croatia, 800 from Switzerland, 800 from Belgium, 800 from Ireland, 500 from Austria, 1,800 from Mexico, 800 from Colombia, 1,800 from Brazil, 800 from Argentina, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from UAE). In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled for leisure in the past 12 months including an overnight stay, planning to travel for leisure in 2024 and involved in travel planning. The survey was taken online and took place in January and February 2024.
**Endorsement data from Booking.com based on the top ten bookings to international destinations made by all users in 2023.
***Travel Predictions 2024 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled (including 1008 from Argentina, 1012 from Australia, 505 from Austria, 1001 from Belgium, 1002 from Brazil, 1009 from Canada, 1009 from China, 1002 from Colombia, 508 from Croatia, 504 from Denmark, 1011 from France, 1011 from Germany, 1016 from Hong Kong, 1004 from India, 510 from Ireland, 504 from Israel, 1014 from Italy, 1004 from Japan, 1009 from Mexico, 1014 from The Netherlands, 1015 from New Zealand, 500 from Portugal, 502 from Singapore, 1010 from South Korea, 1009 from Spain, 502 from Sweden, 507 from Switzerland, 504 from Taiwan, 1003 from Thailand, 502 from the UAE, 1007 from the UK, 1005 from the US and 1007 from Vietnam). Respondents completed an online survey in July 2023.