The Evolving Gaming Landscape in MENA Games markets in all 3 MENA countries Niko tracks, Egypt, Saudi Arabia, and UAE, grew in 2023. The MENA-3 video games market is set to grow at a rate of 8.2% in 2024, with revenue of $2.1 billion, and is forecasted to reach $2.9 billion in 2028, growing at a [...]
Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports, vividly demonstrated by the record-breaking M5 World Championship. The first four iterations of the Mobile Legends: Bang Bang World Championship were hosted in Malaysia, Singapore, and Indonesia, with M1 (2019) held in Kuala Lumpur, while M2 [...]
The Game Show & Trade, All-Round event, popularly known as G-Star is South Korea’s premier annual games conference that has been held annually since 2005. This year’s G-Star theme was “Expand Your Horizons.” The event was organized by the Korea Association of Game Industry (K-GAMES), co-managed by the G-STAR Organizing Committee and Busan IT Industry [...]
Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in front of a roomful of gaming professionals to discuss their latest research and insights focused on the Asian, Middle East, and Northern Africa video games markets. At the event, Niko Partners provided additional context and detail [...]
Tencent and Niko invite you to join us at the Tencent America offices in Palo Alto for a deep dive into the Asian and MENA video game markets. For the first time, the Niko Partners senior team will be gathered in one place to discuss and answer questions about their latest research, providing additional context and [...]
The 2022 Asian Games in Hangzhou took place in September and early October 2023 – after a long delay attributed to the pandemic. The Games’ Director explained, "This is the first Asian Games after the COVID-19 pandemic, so it will play a unique, inspiring and important role for the Asian people." It was an exciting Games, [...]
Esports at the IOC-sanctioned 32nd Southeast Asia Games (SEA Games) in Cambodia have drawn to a close. Running from May 6 to 16, the regional sporting event saw competition in six titles that are popular in Southeast Asia: Mobile Legends: Bang Bang, Attack Online 2, Crossfire, League of Legends: Wild Rift, Valorant, and PUBG Mobile. This [...]
Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever esports event took place at Stanford University in 1972 when 24 players competed in an Intergalactic Spacewar tournament, and the winner received a year’s subscription to the Rolling Stone magazine. Fast forward to 2023, technological advancement [...]
Game Show & Trade, All-Round, popularly known as G-Star, first took place in 2005 and is South Korea’s premier annual games conference. G-Star 2022 was the first full in-person event in 2 years. The event was organized by the Korea Association of Game industry (K-GAMES), managed by G-STAR Organizing Committee and Busan IT Industry Promotion Agency, [...]
Insights from gamescom asia 2022 gamescom asia, one of the largest video games conferences in Asia, took place in Singapore on October 19-23, 2022 in person and online. The hybrid approach highlighted the Entertainment Zone to showcase new games from renowned studios in Asia streamed online for the public while the Trade Zone commenced in-person on [...]
