On February 14, Indonesia held its general election, the biggest single-day election of any democracies in the world, with the electorate voting for both presidential and legislative candidates. Both official and unofficial counts show the Chairman of Gerindra Party, Prabowo Subianto significantly leading the other candidates in the presidential race, he is expected to be Indonesia’s [...]
Niko Partners is celebrating its 22nd anniversary of providing high integrity data, insights and analysis as local experts with global expertise. In 2024, Niko Partners continues to cover five regions: China (Mainland China), East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore), South Asia (India) and MENA (Saudi Arabia, United [...]
We’ve teamed up with Coda Payments to bring you market insights and trends that will elevate your 2024 content monetization and distribution strategy. Check out these top themes from last year on this video infographics. For a much deeper dive, download our white paper, Access for All: Expanding Opportunities for Players and Publishers Worldwide.
Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports, vividly demonstrated by the record-breaking M5 World Championship. The first four iterations of the Mobile Legends: Bang Bang World Championship were hosted in Malaysia, Singapore, and Indonesia, with M1 (2019) held in Kuala Lumpur, while M2 [...]
When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]
