Schibsted

AI tools can be powerful when working with investigative journalism 🔎 But how exactly are these tools used? At Schibsted Media, AI tools like ChatGPT are helping our teams analyze vast amounts of data, uncover errors, and detect plagiarism with remarkable precision. This is how it may look in practice in our news rooms: 📽️ Aftonbladet used ChatGPT to analyse thousands of video clips on Riks, a YouTube channel linked to the Swedish right-wing party Sverigedemokraterna (SD). 🔍 Looking at the results, they discovered a narrative where political opponents are under constant attack, painting a dystopian picture of Sweden. 📊 The AI identified that most topics had a negative angle, with the channel blaming SD’s opponents for the country's alleged decline. AI is reshaping how we approach journalism, providing deeper insights and revealing hidden truths. What potential do you see in AI for journalism? Read more on schibstedmedia.com✨ #AI #journalism #ChatGPT #newsmedia

Meet Karlo, a Machine Learning Master's student at KTH Royal Institute of Technology, who is spending his summer interning at Schibsted Media! 👨💻 As a Data Engineer intern, he's working on migrating a data pipeline and transforming its core functionality from Scala to Python, ensuring efficient data processing for all of Schibsted's media brands. 💡 Reflecting on his experience, Karlo shares, "The team consists of both Data and Machine Learning Engineers. They are very easy-going but still give me motivation and just the right amount of pressure to make me progress." Curious to learn more about Karlo's journey and the exciting projects he's working on? Watch the video to hear from Karlo himself! #studentstories #schibstedmarketplaces #techtalent #machinelearning #KTH 

Is AI for good or for bad? In 1996, they called the internet a flop. Today, we laugh at that prediction. But they weren't entirely wrong. In 2023, the debate around artificial intelligence is much the same. AI developers create both wonders and challenges - from autonomous weapons to medical research. The possibilities seem endless. But with immense potential comes responsibility. Regulation is needed, but so are possibilities for innovation. What does the future hold for AI? We can't predict, but just like the internet, AI will change everything. 🔮 Joacim Lund, Technology commentator at Aftenposten, has written a piece on this topic in our latest Schibsted Future Report. Read it here: https://lnkd.in/dHwQESQb What do you think about the future of AI? Share your thoughts in the comments! #AI #schibstedfuturereport

What’s it like to work at Podme? We asked Amalie Kongsøre Beck, a content creator at Podme, to share her experience: "Working at Podme is fantastic! It’s a dynamic and growing company with a lot of talented people. Being part of Schibsted Media enhances our experience by fostering innovation and collaboration. It makes our work environment not only productive but also really fun, making Podme a truly enjoyable place to work.” 🌟 Dynamic growth and talented teams 🌟 Innovation and collaboration 🌟 Fun and productive work environment Want to know more about life at Podme or Schibsted Media? Drop your questions in the comments below! #podme #schibstedmedia

The best podcast tips from Podme this summer 🎙️☀️ Whether you’re spending your summer on a beach somewhere, on the coast of Sweden, in the Norwegian mountains or anywhere else - Schibsted Media’s Podme have prepared a list of the best listening-tips for summer. We’ll share a new tip every week, all summer long. For Swedish listeners 🇸🇪 Rättsfallen Dive into the twists and turns of Sweden’s most famous trails. Jens Lapidus, the legal expert and former lawyer, unravels and helps you understand the courtroom drama. For Norwegian listeners 🇳🇴 Fanget A new documentary from VG - Verdens Gang AS's “Alt Fortalt” series. Lise, 17 years old at the time, spends most of her summer inside the apartment of a man who is roughly twice her age. Little does she know that the nightmare she experiences inside the apartment will turn out to be part of something much, much bigger. Look out for a new tip next week! 👋 #podcast #entertainment #media

Wondering what to binge this summer? ✨📺 Need some suggestions for what to watch on your next movie night? Or a tip for a great series to watch during a rainy (or sunny) day this summer? We've got you covered. Our Schibsted Media colleagues at TVNU Sweden AB / TV.nu have put together their best streaming tips! We will share one tip each week, all summer long! TIP 1: "ERIC" ON NETFLIX Benedict Cumberbatch stars in “Eric”, a psychological thriller about a puppeteer named Vincent. When his son Edgar suddenly disappears, Vincent is thrown into a destructive spiral of addiction. He is convinced that the imaginary monster Eric, which his now-missing son once drew, can help him find his son. Have you watched it yet? Look out for TIP 2 next week 👋

Aftonbladet + personalisation + European ⚽️ Championship = true With a cutting-edge personalisation feature, Aftonbladet have reached an impressive 8 million page views per day for Sportbladet as the final approaches. 🗣️ "We’ve created a new way to provide our sports readers with more unique content," says Sportbladet's manager Magnus Herbertsson. 🔍 Users identified as sports enthusiasts see an extra sports section on Aftonbladet's homepage, with fresh content appearing every time they return. 🤝 This achievement is the result of a collaborative effort across editorial, business, marketing, sales, and development teams. At Schibsted, personalisation is a key strategy, driving both traffic and loyalty. Aftonbladet’s innovative approach has already won multiple awards this year, including Innovation of the Year and The Paid Content Award. 📰 Special initiatives, like close coverage of the English national team by Frida Fagerlund, have been particularly popular among readers. Aftonbladet’s strong profiles, such as Erik Niva and Johanna Fränden, offer expert reporting and analysis, fueling the high engagement. Have you noticed the personalised content during the European Championship? #Aftonbladet #EuropeanChampionship #Personalisation #Sports #Innovation #Schibsted

Meet Casper and read about his experience as a summer intern at Schibsted Marketplaces 👋👇 🙋♂️ Casper Lunde Amtrup, 23. ☀️ Summer interning as a backend engineer for Schibsted Marketplaces (SMP). 🧑🏫 Studying informatics, NTNU, Norway. When looking at internships this winter, Casper came across the position at SMP, an internship dealing with data – a field he was passionate about exploring. 💡”I have gotten a lot of trust and access, which is great but also scary. You have to try it out and see how it goes. There's room for trial and error, and I think that culture is really important," says Casper. In SMP, Casper works with developing applications that process large amounts of data. For instance, developing code that might be used millions of times. 🔧 It's exciting to be able to develop things that affect so many users across brands, even though they (the users) may not necessarily notice it.” Casper also shares his three takeaways for students and future interns: 1️⃣ Always apply for an internship, even if you think chances are small - you might get it. 2️⃣ Hone your soft skills! Cooperation and communication is key. 3️⃣ Step out of your comfort zone, like eating lunch with a new person - you might make unexpected connections. #internship #summerintern #student #career #studentcareer

We are thrilled to announce our wins at the 2024 Magnet Awards, an annual event that recognises and celebrates excellence in employer branding and talent attraction! We secured silver for our 'Diversity, Inclusion & Belonging Crash Course' and bronze for our 'Recruitment Playbook' on how to recruit more inclusively. 🏆 “Both Schibsted Media and Schibsted Marketplaces are putting diversity, inclusion and belonging centre stage and our winning projects showcase this commitment. We are proud to have our efforts recognised at the Magnet Awards”, says Sumeet Singh Patpatia, Head of Diversity, Inclusion & Belonging. A huge thanks to our partners: BRUNCH Oslo, All Images and Skogstad & Co 👏

IN/LAB, short for inclusion lab, is a joint venture by Schibsted Media and Tinius Trust. Since 2022, the lab has been working to navigate the future of news with a particular focus on young news outsiders and the method of co-creation. This spring, the IN/LAB Futures Forum gathered young adults from Run for Office, a youth organisation founded in Husby, and journalists from Aftonbladet, Svenska Dagbladet, and Omni.se to jointly envision desirable futures for the news media. The basis for our discussions was four speculative prototypes created in previous IN/LAB youth co-creation processes 🔮✨ Here are three key learnings from our conversations: 🤝 Wanting hybrid news experiences The young Futures Forum participants envision a future where AI avatars and human journalists collaborate to deliver personalized news. AI should provide fast and straightforward answers, while human journalists should offer nuanced, deep insights. This combination is believed to enhance people's understanding and trust in news. 🙋♀️ Calling for user agency Participants highlighted the importance of user-shaped news experiences. They value transparency, feedback tools, and the ability to choose how they consume news. This approach is expected to better hold media accountable and tailor news to individual needs, making it more accessible and engaging. ✋ Rejecting trivialization The group cautioned against gamification and emotionally adapted news, fearing it might dehumanize people and trivialize serious topics. They advocate for authentic and objective reporting that respects the gravity of issues and allows users to engage on their own terms. Watch the video summary of Futures Forum below to see how we're shaping the future of news together! Learn more here: https://lnkd.in/dMQZpAPH Do you have questions about this work? Please contact Molly Grönlund Müller or Agnes Stenbom. PS: The video is produced by Liv1 Produktion, Fryshuset's youth-led media production initiative. Learn more about them here: https://www.liv1.net/