Company
Respect for user privacy is the cornerstone of our ID solutions. Both Zenith ID and Hyper ID comply with all global regulatory requirements and meet the highest data privacy standards— ISO 27001.
But we don’t stop at compliance; we foster trust with users. Our tools are designed with the user in mind, ensuring they have full control over their data and their permissions are being honoured.
Our solutions only use first-party intelligence when specific user consent has been given, with the ability to remove users immediately if consent is withdrawn. The customer is always in control.
We advocate the policy of full transparency and simplicity for users. Consumers always understand what, why, when and how their data is used.
Novatiq’s cutting-edge ID products are built from the ground up with privacy at their core. The safe activation of first-party data is automatically protected in the system for those who use relevant and targeted digital advertising.
We use distributed data technologies to ensure that all first-party data sets are kept safe and secure, and do not mix. We treat all the data in isolation and no data is sent downstream.
Our game-changing ID products help publishers and brands tackle the still-emerging privacy challenges of digital advertising while remaining on the right side of regulation.
From the GDPR to the California Consumer Privacy Act, we adopt all global privacy standards without compromise and currently work under the TCF and ePrivacy frameworks. We continuously evaluate new standards and best practices for inclusion into our products and platform.
Making user experiences worse for the sake of privacy is not an option. Rather than disrupting the user’s online activities, our goal is to support asmooth experience where privacy and personalisation coexist.
