Mari Kalkun releases animation film for ‘Mother Earth’ in collaboration with Brian Eno’s EarthPercent charity

On Earth Day 2024, EarthPercent announced a new initiative in which ‘the Earth’ is established as an artist on digital music services, adding visibility the charity’s core concept of artists donating a percentage of earnings towards tackling the climate crisis. Mari Kalkun has pledged a percentage of digital earnings from the new single to EarthPercent.

Funds raised by EarthPercent go directly to organisations on the frontline of the climate and biodiversity crises, focusing on five key areas of action: climate justice, conservation, law and policy change, a just energy transition and greening the music industry itself. The charity has collaborated with many amazing artists, including Jacob Collier, Mount Kimbi and Aurora who have named Earth as a co-writer.

The album Stories of Stonia, which won ‘Folk Album of the Year’ in the 2024 Estonian Music Awards, has moved fans and critics around the globe. In less than a year Mari has presented her new creation in more than ten countries, including Canada, Australia, New Zealand and South Korea.

“The central topic of the album Stories of Stonia is humanity’s controversial relationship with nature and whether the old runo-songs are able to speak out about over-consumption and climate change,” says Mari. “The song ‘Maaimä’ (Mother Earth) addresses very contemporary problems such as the climate crisis, overpopulation and consumption. The song is written in one of the world oldest languages, the Võro language, by poet Leila Holts.”

‘Maaimä’ (Mother Earth) is taken from the album Stories of Stonia, out now on Real World Records.