Forsman & Bodenfors

From IKEA to Spotify, Abba to Oatly, Swedish brands have won the hearts of consumers the world over. But where do the Swedish find their creative inspiration? Forsman & Bodenfors' Johan Eghammer reflects on why non -existent advertising up until the 80’s forced Swedes to find their inner creativity in unusual ways. In the July issue of Creative Review: https://lnkd.in/dTbPPg7x

Forsman & Bodenfors has started a movement. As the only global creative to have achieved Fair Pay Workplace Certification, we want to help our industry do the same, one agency at a time. And we're here to help - by sharing our journey and success with anyone who wants to join us and help change the future of our industry.   "We hope other leaders make the commitment to pay equity, and we will celebrate when they do. It's a process that represents real progress for an industry that’s great at talking about change, but too often finds itself making excuses for not actually changing. Like many things, the hardest part is taking the first leap, making the decision to be transparent. We’re here for anyone who wants to get started." - Grace Hart & Toby Southgate. Thank you Campaign Asia-Pacific Nikita Mishra Robert Sawatzky for the opportunity and for hearing us. Read the full story here: https://lnkd.in/gVDcmW5X Campaign UK Campaign UK Campaign India Campaign Middle East

Fresh off our trip to the Cannes Lions International Festival of Creativity, join our Global Strategy Lead, Tom Suharto and client John Solomon, CMO of Therabody (makers of the Theragun) for a candid conversation that takes us through the evolution of Therabody’s marketing strategy - Why the brand shifted from targeting elite athletes to a much wider audience, recognising many consumers deserve a form of physical recovery from the strains of daily life. John and Tom discuss why the insight in their recent brand campaign #TheWorkoutCalledLife was instrumental to the brand's shift in taking an audience specific approach, leading to the success and ambition of always engaging with new customers in a relatable way. Watch the full interview that happened at Stagwell #SportBeach2024 here: https://lnkd.in/gnmpxj2a #creativity #brandcampaign #wellness #sportsmarketing #consumerelectronics

What an amazing week at Cannes Lions International Festival of Creativity! One bronze lion for The Heart Surgeon's Cookbook for Getinge and shortlists for Mandarin Oriental Hotel Group, Visit Sweden, IFK Göteborg, Craft Sportswear and a prestigious Glass Lion shortlist for SK-II ✨

"We have created advertising history together before, and we look forward to doing it again," says Marketing Director Jonas Lundqvist. Welcome back Tele2 to the Forsman & Bodenfors collective✨

We're still buzzing from the excitement and connections made at the Cannes Lions International Festival of Creativity last week. Our Global CEO Toby Southgate and MD of Haymarket Media Group and Campaign Asia-Pacific, Atifa Hargrave-Silk were reunited once again at the Stagwell Content Studio at #SportBeach as they discussed how shifts from Asia are impacting global brands. Highlights we love: # Lessons in speed: Asia's markets and channels move fast and leap-frog the stages of traditional Western evolutionary cycles. Are global brands keeping up? # Watch this (social commerce) space!: Categories like Beauty are investing heavily in Asia's content creators and platforms such as TikTok that are quickly transforming global consumer and marketing trends. # Embrace the fear: Global brands can learn from new era companies like Netflix who test and experiment local content that is proving hugely scalable and successful. Watch the full interview here: https://lnkd.in/g7vq5EhB Forsman & Bodenfors Haymarket Media Group Campaign Asia-Pacific Stagwell

New day, new shortlists! Not a dull moment at Cannes Lions International Festival of Creativity.🤞Visit Sweden, Mandarin Oriental Hotel Group, Craft Sportswear and IFK Göteborg.

Forget Mixing up Sweden and Switzerland! 🇸🇪🇨🇭 Join Forsman & Bodenfors' Head of Product John Bergdhal and CMO of Visit Sweden Nils Persson for a session with AdForum as they discuss the power of insight, taking risks and why humor has so rightly made it into the Cannes Lions International Festival of Creativity Awards show. Watch the full interview here: https://lnkd.in/gwn52kNc

Our Global CEO Toby Southgate couldn't quite hold back his excitement when he moderated a panel with the legendary footballer and pundit Frank Lampard and our amazing Guinness client Grainne Wafer, Global Director for Beer, Guinness, Baileys and Smirnoff, Diageo at the Stagwell Sports Beach. The chat went from the profound impact of sports on the community and the shared values the Guinness brand has as a global platform for bringing people together. An exciting time for Guinness as it announced its first-ever global partnership in football as the official beer of the Premier League. Listen to the full session here:

Awarded work for medtech company Getinge in the Cannes Lions International Festival of Creativity! The Heart Surgeon's Cookbook is a cooking experience designed to exercise and improve the dexterity of heart surgeons all over the world. Cheers to our first day in Cannes! 🇫🇷