TotallyAwesome

ICYMI: TotallyAwesome is now part of the SQREEM Technologies family! This strategic merger combines SQREEM’s vast behavioural audience repository with TotallyAwesome’s contextual advertising expertise to offer precise, cookie-free ad targeting for our brands and agency partners! 🚀 Together, we now provide an unparalleled rich data repository and planning tool to build custom, targeted audience whitelists, activating across your chosen buying platforms at scale and with enhanced ROI. Discover how our combined strengths can elevate your advertising strategy to new heights in MARKETECH APAC’s latest article featuring SQREEM’s CEO, Ian Chapman-Banks: https://lnkd.in/gXJ5SrFU Want to know more about our combined offering? Reach out to us at info@totallyawesome.tv or www.totallyawesome.tv #totallyawesome #sqreem #contextualtargeting #contextual #digitalmarketing #media #cookies #artificialintelligence #ai

🎉 Exciting News! Our very own Head of Content Solutions, Sarah Fischer Letts, has made the B&T’s Women in Media Power Long List – and we couldn’t be prouder. Congratulations Sarah! You continually deliver breakthroughs for our clients, our company and the wider industry and we love that you have been recognised in this list of exceptionally talented female leaders. Here’s what she has to say: “Thank you, B&T, for including me in the Women in Media Long List. It’s always gratifying to be recognised, especially among such an esteemed group. Having worked in media for over 25 years, I've witnessed many evolutions and changes. I’ve enjoyed the ride, adapted where I could, and feel fortunate to still find the industry fascinating, challenging, and exciting. Recently, I’ve found myself slightly more on the radar, and I want to acknowledge the many other hardworking and passionate women in our industry. You are valued and seen, and we are in this together!” Check out the full Power Long List here: https://lnkd.in/g2UYgXFK #totallyawesome #contextualtargeting #contextual #digitalmarketing #media #womeninmedia #womenintech

We’re excited to share that TotallyAwesome has entered into a definitive agreement to be acquired by SQREEM Technologies, a leader in pure artificial intelligence and one of the world’s largest digital behaviour aggregators. SQREEM’s acquisition of TotallyAwesome perfectly aligns with our strategy of curating high value audiences without cookies, drawing on our 9+ years of experience in marketing to kids, teens and families – and our most recent 18+ audience offering. With SQREEM’s proprietary AI technology solving the challenge of activating against cookie-free intent-based audience segmentation, this union significantly strengthens both companies, across all industry sectors. Our combined tech stack will offer advertisers an unparalleled ability to reach millions of consumers in a safe and compliant way – setting a new standard in the industry & paving the way for a cookie-free future. Learn more below or reach out to us at info@totallyawesome.tv: #totallyawesome #contextualtargeting #contextual #digitalmarketing #media #cookies Raja Kanniappan Ian Chapman-Banks Will Anstee Marcus Herrmann Adrian Watkins Michelle Ching

We’re thrilled to share that our very own Head of Content Solutions, Sarah Fischer Letts, has been re-elected to be on the Guiding Council of AiMCO – Australian Influencer Marketing Council 🎉 Being a founding council member since AiMCO’s inception in 2019, Sarah brings about a wealth of industry knowledge & expertise to elevate best practices in influencer marketing. Influencers and creators continue to drive effective results for brands, and we’re excited for another year of close collaboration with AiMCO. Congratulations to all the new and returning councillors! Want to know how your brands can amplify your reach & relevancy through influencer marketing? Contact us at info@totallyawesome.tv or www.totallyawesome.tv #totallyawesome #contextualtargeting #contextual #influencermarketing #content #influencers #digitalmarketing #media

Ever felt hungry during a gaming session and needed to fuel up? If so, an ad for a mouth-watering burger or a refreshing drink is sure to catch your eye. Some of the world’s biggest F&B brands have found success promoting their products to gaming audiences. In our latest article, TotallyAwesome’s in-house psychologist, Amanda Abel, delves into the influence of advergames on the food attitudes of Gen Z & Gen Alpha. The key takeaways for brands? Harness the power of gaming, Hyper-relevant involvement & engagement are key, Monitor and adapt your content strategy and Focus on the quality of game play. Get more detailed insights below: Want to know how your brands can cook up success in gaming advertising? Contact us at info@totallyawesome.tv or www.totallyawesome.tv   #totallyawesome #contextualtargeting #contextualadvertising #contextual #digitalmarketing #media #genz #genalpha #gaming #gamingadvertising

Want to know how PT Frisian Flag Indonesia achieved a 55% lift in brand preference with Gen Z & Gen Alpha through TotallyAwesome’s multi-channel contextual solutions? Here’s how: Our interactive, educational mini game ads & animated video ads were deployed and amplified across content that were hyper-relevant to Frisian Flag's target audience in Indonesia. With a combination of our proprietary research, contextual tech and human moderation, we were able to identify what’s relevant to consumers locally – allowing the brand to break through the media clutter & drive lower funnel engagement. Check out the video below or read our case study for more details: https://lnkd.in/gy9gj8G8 Want to know more? Contact us at info@totallyawesome.tv or www.totallyawesome.tv   #totallyawesome #contextualtargeting #contextualadvertising #contextual #digitalmarketing #media #genz #genalpha

Let’s talk about something that has been on everyone’s minds these days – Gen Z & Gen Alpha. These generations are different from any we have seen before. Their tech-native background demands a new approach to engagement – no longer are they passively consuming content, they’re expecting hyper-relevant & immersive experiences from their content. This means that brands have to change the way they talk and engage with Gen Z & Gen Alpha. In our latest feature on WARC, our Chief Strategy Officer, Pablo Gomez, shares 5 essential strategies brands need to capitalise on the growing and ageing Gen Z & Gen Alpha population: https://lnkd.in/gf_biFEu Want to know more? Contact us at info@totallyawesome.tv or www.totallyawesome.tv   #totallyawesome #contextualtargeting #contextual #digitalmarketing #media #genz #genalpha #gaming #influencermarketing

According to Forbes, for every $1 a brand invests in influencer marketing, their return is roughly $6.50. Influencer marketing is thus a critical channel to turbo your media effectiveness. Still not convinced? Here are some data points you need to know: ✅ The global influencer marketing industry is valued at $21.1 billion in 2023, tripling since 2019 ✅ 60% of brands say that influencer marketing is critical to their marketing mix & are planning to increase their budget in 2024 ✅ Influencer endorsements drive an impressive 83% conversion rate among Gen Z & Gen Alpha Check out our sizzle reel below to see how TotallyAwesome is making waves with our best-in-class content and influencer solutions! Contact us at info@totallyawesome.tv or reach out to our Head of Content Solutions, Sarah Fischer Letts, for best practices in influencer marketing. Will Anstee | Amanda Evans-Asplund | Eugenia Joe #totallyawesome #contextualtargeting #contextual #influencermarketing #content #influencers #digitalmarketing #media

At TotallyAwesome, we are committed to creating an inclusive and high-performing culture in which all employees can achieve their full potential. In honour of International Women’s Day, we are putting the spotlight on all the incredible women in our company! Thank you for your hard work, commitment and leadership. You inspire us every day to strive for greatness and we are grateful for the impact you have in our workplace and beyond ✨ TotallyAwesome – your contextual-first marketing and media platform. Connecting brands with consumers in hyper-relevant contexts. Want to know more? Contact us at info@totallyawesome.tv or www.totallyawesome.tv #totallyawesome #IWD2024 #InspireInclusion #DEI #ExperienceTACulture

New Year, New Opportunities! 🌟 Join our TotallyAwesome team where your career aspirations will hit all the right notes, just like a Taylor Swift hit. From unparalleled growth opportunities to a culture that celebrates every milestone, we are here to make your work life a ‘love story’ worth telling. We’re on the lookout for stars to fill these key roles. Apply now: • Account Lead: https://lnkd.in/gF_jktw7 • Account Executive: https://lnkd.in/gy6dQWja • Media Coordinator: https://lnkd.in/gTW5bXnM    TotallyAwesome – your contextual-first marketing and media platform. Connecting brands with consumers in hyper-relevant contexts.   Want to know more? Contact us at info@totallyawesome.tv or www.totallyawesome.tv   #totallyawesome #contextualtargeting #contextual #cookies #digitalmarketing #media #hiring #openroles