Budapest, Hungary

Agenda East Europe

02 – 04 SEP 2024

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Pitch

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2 Sep

3 Sep

4 Sep

5 Sep

10:00 – 16:00

CONFERENCE – EAST EUROPE 2024 – DAY 1

HUNGEXPO Budapest Congress and Exhibition Centre

Welcome to the SiGMA East Europe conference. Join us as industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming and affiliate marketing.

SiGMA / AIBC Stage

10:00 – 11:30

Regulation & Compliance

10:00 – 10:10 / Welcome to SiGMA

10:15 – 10:35 / Panel – Responsible Gambling in Eastern Europe and the Balkans

Reflect on the evolution of responsible gambling practices in the EU and explore lessons for Eastern Europe and the Balkan markets.
Supported by:

Yuliya Khrenova

Head of Compliance & DPO

iGaming Academy

Rossi McKee

Entrepreneur & Founder

Responsible Gaming Foundation

Christos Zoulianitis

Director of Market Strategy

Playson

Viktor Radics

Partner & Head of Dispute Resolution

DLA Piper

10:35 – 10:55 / Panel – Cutting-edge tech & risk management strategies in Regulatory Compliance

Regional and national experts will discuss the diverse regulatory landscapes, player preferences, software, AML and KYC across key Balkan markets.
Supported by:

Arina Ru

Legal counsel & AML compliance expert

Sumsub

Romina Camilleri

Partner

Camilleri & Dimech Consultancy

Tim French

Solution Consultant

Greco

Jaime Debono

CEO

iGaming Academy

David Yatom Hay

General Counsel

Soft2Bet

11:00 – 11:30 / Panel – The Ripple Effect of ESG: Implications for the Entire Value Chain

Explore how the introduction of mandatory ESG reporting under EU standards will impact the entire industry and unveil strategies for integration ESG principles.
Supported by:

Floris Assies

Founder & CEO

Better World Casinos

11:30 – 13:30

Online Casino & Gaming Trends

11:30 – 11:40 / Keynote – How to Captivate the Next Generation of Players

Todor Minev

CEO

TokaCity

11:45 – 12:05 / Fireside Chat – Regional contrasts in eSports, Xsports, and Traditional Sports Betting

Eugene Ravdin

Communications & Marketing Manager

MightyTips

Jad Moubarak

Head of Sportsbook

Betika

12:10 – 12:30 / Panel – Growing Eastern European gambling market and its opportunities

Discover the expanding online gambling markets in Eastern Europe, covering market drivers, new licensing systems, and regulatory trends, including advertising restrictions.
Supported by:

Martin Collins

Chief Business Development Officer

Soft2Bet

Andrei Cosma

Managing Associate

Baciu Partners

Ilya Machavariani

CEO & Senior Partner

4H Agency

12:30 – 12:45 / Speech by Uri Poliavich

Uri Poliavich

Founder & CEO

Soft2Bet

12:50 – 13:10 / Panel – Mastering Affiliate Relationships and Protecting Intellectual Property

Learn how to manage affiliate relationships while protecting intellectual property and branding, focusing on robust control mechanisms, compliance with advertising standards, and mitigating legal risks.
Supported by:

Ana-Maria Baciu

Managing Partner

Baciu Partners

13:10 – 13:25 / Keynote – Building apps strategy in iGaming in 2024

Mariusz Gąsiewski

CEE Mobile Gaming & Apps Lead

Google

13:30 – 14:35

SiGMA/SiGMA Affiliates Startup Pitch Budapest

13:30 – 14:35 / SiGMA/SiGMA Affiliates Startup Pitch

SiGMA is throwing its weight behind up-and-coming startups. Showcase your projects on the expo floor or take part in the popular Pitch competition held live on stage.

14:35 – 15:30

Digital Assets, Regulation and Banking

14:35 – 14:45 / Keynote – Navigating the regulatory changes in Europe: Adoption to MiCA and DORA?

Anna Agu

CEO

Lex Law

14:45 – 15:05 / Panel – RWA: the next big thing or major blockchain failure?

A resurgence of a relatively old trend has taken center stage again. New hopes are reemerging despite the fact that RWA, even with blockchain infrastructure added, massively lack liquidity.

Anna Agu

CEO

Lex Law

Attila Pinke

Founder

Blockchainbloom

Anton Golub

Venture Partner

Full Stack VC

Janina Petrowska

MLaw, Partner & Legal Advisor

ZÜGERLAW

15:10 – 15:30 / Panel – Neobanks and digital banks in Europe

As the birthplace of neobanking, European neobanks and apps are now outpacing traditional banks in adoption level. But while these indicators appear positive, there are European nations that are yet to fully grasp the digital banking opportunity.

Torben Friis

Managing Director

Match Liquidity DMCC

Pavel Matveev

Co-Founder & CEO

Wirex

15:30 – 16:05

Marketing and Venture Capital for Crypto and Web3

15:30 – 15:40 / Keynote – The ultimate Twitter growth playbook: From 0 to 100K

Marketing strategies for Web3 projects have seen a rapid shift over the last couple of years, with more focus on community engagement. Join Laura K. Inamedinova, an Award-winning CEO of a London-based 7-digit Web3 Marketing Agency to learn more.

Laura K. Inamedinova

CEO

LKI Consulting

15:45 – 16:05 / Panel – Venture capital trends: investors do’s and don’ts

The panel will highlight the prospects for VCs and early stage projects to work on managing the tech landscape in European countries, Middle East and globally, and challenges of quantifying venture capital investments, especially within the Web3 space.

Laura K. Inamedinova

CEO

LKI Consulting

Daniel Malinovski

CEO

Simplicity Group

Michael Taylor

Co-Founder

WTG Ventures

Vinícius Moraes De Carvalho

Investment Partner

Ikigai Ventures

Yuriy Romanyukha

Managing Partner

ICLUB Global

10:00 – 18:00

EXHIBITION – DAY 1

HUNGEXPO Budapest Congress and Exhibition Centre

Known for its buzzing vibe, the expo is open to all ticket holders.

18:00 – 20:00

NETWORKING DRINKS

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only.

19:30 – 22:30

iGATHERING DINNER

Gather ’round for an evening of delectable delights and delightful company at our dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to premium and platinum ticket holders.

10:00 – 16:00

CONFERENCE – EAST EUROPE 2024 – DAY 2

HUNGEXPO Budapest Congress and Exhibition Centre

Welcome to the SiGMA East Europe conference. Join us as industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming and affiliate marketing.

SiGMA / AIBC Stage

10:00 – 11:05

Payments & E-Commerce

10:00 – 10:10 / Welcome to SiGMA

10:15 – 10:35 / Panel – Mobile Platforms, and Crypto Driving iGaming Innovation

Examine the transformative impact of eSports, mobile platforms, and cryptocurrency, exploring emerging business models, tech advancements, and regulatory considerations.

Katerina Shepetenko

Managing Partner

Legal Pilot

10:35 – 10:50 / Keynote – Future Trends in Mobile Pay & Real-Time Payments

10:55 – 11:05 / Keynote – Fraud and Cyberattacks Prevention

Delve into the latest trends in fraud, the impact of high-profile cyberattacks, and the critical need for robust fraud prevention measures.

11:05 – 12:45

Affiliates & Digital Marketing

11:05 – 11:20 / Keynote – Optimization: from Red to Green

Discover the UA techniques to grow profit, and shift negative ROI campaigns into profiting.

Eli Desatnik

Co-Founder

Pushub.net

11:25 – 11:40 / Keynote – Strategies to Build and Amplify Your Brand

Yaroslav Babych

CCO

11:45 – 12:05 / Panel – Marketing Trends, AI Innovations and Lessons from Affiliate Arbitrage

Learn the latest marketing trends and AI’s impact on campaign optimization.

Alina Bakeeva

Strategic Partnership Manager

Private inc.

12:05 – 12:20 / Influencer Trends: CiS vs. Grey Markets

12:25 – 12:45 / Panel – Tackling Advertising and Marketing Challenges for Affiliates

Unveil the outcomes of stricter governmental regulations, including advertising and player protection.

Vlad Utikalov

Head of Affiliates

Bets.io

12:45 – 13:25

Women in Gaming

12:45 – 12:55 / Keynote – Empowering Women Leaders in iGaming

Elvira Lan

Chief Network Officer

1win

13:00 – 13:20 / Panel – Women in Gaming

13:25 – 13:50

Affiliates X Operators Speed Dating Budapest

13:25 – 13:50 / Affiliates x Operators Speed Dating

Join us for the OPERATORS AND AFFILIATES SPEED DATING event. With each round lasting just one minute, affiliates will make their introductions, following which you’ll have 30 seconds to ask crucial questions. Do your interests align? Have your business card at the ready and make plans to explore future business opportunities later that evening at our networking drinks event.

13:50 – 14:30

Web3 Gaming

13:50 – 14:05 / Keynote – Banking can make UA through Bitcoin Gaming, case study

Grzegorz “Greg” Flor

Co-Founder & CPO

THNDR

14:10 – 14:30 / Panel – Potential of blockchain gaming in e-sports

Along with a notable market growth, the esports industry faces challenges, including the lack of transparency, security, and monetization. This is where blockchain technology can help.

14:30 – 15:10

Blockchain in Hungary

14:30 – 14:40 / Keynote – AMA for AI and BC: how network of EDIHs help answering your questions

14:45 – 15:05 / Panel – Regulation and tokenization in CEE: blockchain associations’ POV

The Central and Eastern European (CEE) region has witnessed a remarkable surge in crypto startups and companies in recent years, bringing about a financial industry revolution and transforming how individuals handle their finances.

15:10 – 15:30

Breakout Session: Artificial Intelligence

15:30 – 15:35

Booth Awards

15:30 – 15:35 / Booth Awards

An exciting highlight of SiGMA East Europe as the host takes centre stage to announce the much-anticipated winners of the Booth Awards.

10:00 – 18:00

EXHIBITION – DAY 2

HUNGEXPO Budapest Congress and Exhibition Centre

Known for its buzzing vibe, the expo is open to all ticket holders.

18:00 – 20:00

NETWORKING DRINKS

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only.

19:30 – 22:30

iGATHERING DINNER

22:00 – 04:00

SiGMA OFFICIAL PARTY

Wrap up the SiGMA event by joining us for some fun at our closing party! For entrance, please present your badge, wristband, or ticket at the door. Open to Platinum ticket holders only.