Nondurable Products
Benchmark against best-in-class companies in any ACSI industry
Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.
NONDURABLE
PRODUCTS
The ACSI has over three decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.
At a glance:
Nondurable Products
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Inaugural year:
1994
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Updated:
annually
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Most recent data:
2023
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Industries:
apparel, athletic shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks
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Companies:
31 major chains, plus aggregate of smaller companies in each industry category
Satisfaction Benchmarks by Company
| Company | 2022 | 2023 | % CHANGE |
|---|---|---|---|
| Food Manufacturing | 79 | 82 | 3.8% |
| All Others | 81 | 84 | 3.7% |
| General Mills | 79 | 83 | 5.1% |
| Hershey’s | 83 | 83 | 0.0% |
| Ferrero | 78 | 81 | 3.8% |
| Kellogg’s | 78 | 81 | 3.8% |
| Kraft Heinz | 76 | 81 | 6.6% |
| Quaker (PepsiCo) | 83 | 81 | -2.4% |
| Campbell’s | 77 | 80 | 3.9% |
| Dole | 80 | 80 | 0.0% |
| Mars | 78 | 79 | 1.3% |
| Conagra Brands | 77 | 78 | 1.3% |
| Tyson | 78 | 78 | 0.0% |
Satisfaction Benchmarks by Company
| Company | 2022 | 2023 | % CHANGE |
|---|---|---|---|
| Soft Drinks | 81 | 83 | 2.5% |
| Coca-Cola | 82 | 84 | 2.4% |
| Keurig Dr Pepper | 81 | 84 | 3.7% |
| PepsiCo | 78 | 83 | 6.4% |
| All Others | 81 | 78 | -3.7% |
Satisfaction Benchmarks by Company
| Company | 2022 | 2023 | % CHANGE |
|---|---|---|---|
| Breweries | 80 | 82 | 2.5% |
| AB InBev | 79 | 84 | 6.3% |
| All Others | 82 | 83 | 1.2% |
| Molson Coors | 78 | 80 | 2.6% |
| Constellation Brands | 81 | 79 | -2.5% |
Satisfaction Benchmarks by Company
| Company | 2022 | 2023 | % CHANGE |
|---|---|---|---|
| Personal Care & Cleaning Products | 79 | 82 | 3.8% |
| All Others | 79 | 83 | 5.1% |
| Clorox | 83 | 83 | 0.0% |
| Procter & Gamble | 83 | 83 | 0.0% |
| Johnson & Johnson | 78 | 82 | 5.1% |
| Colgate-Palmolive | 78 | 81 | 3.8% |
| Unilever | 77 | 80 | 3.9% |
| Henkel | 80 | 77 | -3.8% |
Satisfaction Benchmarks by Company
| Company | 2022 | 2023 | % CHANGE |
|---|---|---|---|
| Apparel | 78 | 79 | 1.3% |
| Levi Strauss | 81 | 82 | 1.2% |
| PVH | 80 | 80 | 0.0% |
| All Others | 77 | 79 | 2.6% |
| Hanesbrands | 79 | 78 | -1.3% |
| VF | 77 | 77 | 0.0% |
Satisfaction Benchmarks by Company
| Company | 2022 | 2023 | % CHANGE |
|---|---|---|---|
| Athletic Shoes | 81 | 83 | 2.5% |
| Nike | 81 | 84 | 3.7% |
| Skechers | 81 | 84 | 3.7% |
| New Balance | 82 | 83 | 1.2% |
| Adidas | 79 | 82 | 3.8% |
| All Others | 79 | 82 | 3.8% |
Industry averages are weighted by companies’ market shares.
2023 results based on data collected October 2022 – September 2023
NM – Not measured