Banarasi saris will rule the Ambani wedding; here's why

The iconic Banarasi sari from Kashi (Varanasi) is set to be a highlight at the grand wedding ceremony of billionaire industrialist Mukesh Ambani's youngest son, Anant Ambani, and Radhika Merchant.
The Banarasi sari, a hallmark of Banaras, has long been a staple in traditional bridal attire. For the wedding of Mukesh and Nita Ambani's son Anant to Radhika Merchant, these saris will be prominently showcased, reflecting their grandeur through their distinctive pink and red hues.
The intricate weaving of the saris is expected to captivate global attention, providing a significant platform for the artisans' craftsmanship.

Recently, Nita Ambani visited Banaras to offer wedding invitations at Baba Vishwanath and to seek blessings through special prayers. During her visit, she adhered to the tradition of purchasing Banarasi saris for family weddings by placing a special order for these saris.
She visited both a local sari shop and the home of weaver Vijay Maurya, observing the weaving process and learning about the intricate details of the saris.
Following this, she made some purchases and later held discussions with weavers at her hotel to finalize designs for the wedding.
The ordered Banarasi saris have now been completed, though the details of these garments have been kept confidential. It is known that Nita Ambani has ordered numerous Banarasi saris, with estimates suggesting between 50 and 60 exquisite pieces.

Praveen Agarwal, a sari trader and exporter, told India Today TV that the inclusion of Banarasi saris in the Ambani wedding will bring global attention to this ancient craft.
"With the inclusion of the Banarasi sari as a geographical indication product and its incorporation into the One District One Product (ODOP) initiative by Uttar Pradesh Chief Minister Yogi Adityanath, this ancient art and its weavers have received a new lease on life. When the Banarasi sari is worn at the Ambani family's wedding, it will once again be talked about worldwide," Agarwal said.
The grandeur of the Anant-Radhika wedding has already sparked widespread discussion. The Ambani family's choice to include Banarasi saris in the celebration is expected to elevate the international market for this traditional craft.

Amit Shevaramani, owner of Suvidha Sarees, commented that the presence of global industrialists, celebrities, and top figures at the wedding will provide Banarasi saris and skilled artisans with new opportunities.
"In the wedding of Mukesh Ambani's son, among industrialists, celebrities, and top figures from various fields from around the world, the Banarasi sari will once again gain new heights and skilled artisans will get work," Shevaramani said.
Banarasi saris are emblematic of Banaras, with traditional weavers crafting them for generations. Due to their distinctiveness, Banarasi saris are favored by celebrities and top industrial families for special occasions. Modern adaptations like Banarasi lehengas and other garments are also highly popular.