The test
We partnered with the client to test two campaigns at the same spend level that compared effectiveness of One Platform Total Audience (cross-platform, strategic audience plan) vs. a plan with traditional demographics. We partnered with iSpot and EDO to measure performance.
The results
Our One Platform Total Audience campaign delivered:
+38% increase in product sales
+40% increase in ROAS
+14% lift in total incremental search
Learn more about how partnering with NBCUniversal can drive impact for your brand.
Sources:
Audience Source: Linear – Nielsen L7 Total Day P2+ Avg Monthly Reach, Digital – Comscore VMX/MMX, Comscore CTV Intelligence Custom Reporting, Nielsen Streaming Platform Ratings, Anzu Analytics, Meta includes non-video, Roku based on Roku Device Usage, P2+ Avg Monthly Reach, Jan’23-Dec’23.
