Freuds Group

This summer, Volvic partnered with American Express presents BST Hyde Park for the first time.    To celebrate, Freuds launched a nationwide competition in collaboration with Anne-Marie to find the UK’s next rising star to perform at the festival. The competition winner, 27-year-old singer-songwriter Grace Davies from Blackburn, graced the Birdcage Stage presented by Volvic on the Sunday with a surprise introduction by her idol and pop star sensation Anne-Marie, who helped support the nationwide competition. Grace will be enjoying perks such as a recording studio session and prize money along with the other 8 Emerging Artists performing on each day of the festival to help them kickstart their musical careers.    Volvic was proud to sponsor the full nine days of the festival – with this year’s headliners including Shania Twain, Stevie Nicks, Robbie Williams, and more. The brand has branched into the music scene for the first time, and we’re thrilled to help them spotlight all the amazing fresh talent to the masses – making the unseen seen in the music industry.    Alongside the VIP Volvic HydeAway full of media, talent, and VIP guests, all festival goers were treated to the new Touch of Sparkling range to sip in the sun; featuring delicious flavours Mango & Passionfruit, Strawberry, and Lemon & Lime.    #VolvicBST #BSTHydePark #VolvicTouchofFruit

Jumping onto the hype of everyone’s favourite regal show returning to TV screens this summer, Freuds brought Warburtons range to life by creating an exclusive High Tea Guide for our dear readers 🫖   Enlisting the help of etiquette expert Mr John-Paul Stuthridge, the guide highlighted the top ten tips for hosting a regal High Tea gathering for your loved ones. From cutting sandwiches into squares, not fingers, and refraining from lifting a pinkie when holding a teacup, the guide also spotlighted the best Warburtons products to achieve the perfect toast.

Want to work across our sports, entertainment, and media clients?    Podium is hiring 📢   Here’s a taster of what the team is working on and a snapshot of our live job roles.   Want to join them? Visit the Freuds’ careers page to apply now. #NewRole #WeAreHiring #Hiring

Freuds Group agency Proud Robinson + Partners is making it a summer to remember with Deutsche Telekom 💿   As part of their ongoing Gen Z programme, Deutsche Telekom is providing young people across Europe with access to 10,000 free music experiences all summer long, enabling them to create and capture memories that will last a lifetime 🪩   Launching the campaign with a bold act in culture, Telekom Electronic Beats and DJ HEARTSTRING hosted a night to remember with a party in a Späti - an iconic Berlin late-night shop.    Tapping into Gen Z’s love of nostalgia culture, the night featured a surprise performance by the iconic Sugababes, and an exclusive preview of an all-new remix of their classic 2006 track ‘Push The Button’ by DJ HEARTSTRING.

We’re almost over the whirlwind that was this year’s EY World Entrepreneur of the Year.   Taking place annually in Monaco, WEOY is both a global competition and a celebration of vision, innovation, and the unstoppable spirit of entrepreneurship.   After winning the competition in their own countries, the event welcomes 51 finalists from all over the world, with only one crowned as the overall global winner. EY has championed entrepreneurship for decades, noting their significant impact, with this year’s cohort responsible for generating a combined $27.3bn global revenue, and close to 105,000 jobs.   A true Freuds Group effort – this year saw a wider breadth of content produced than ever on the ground, including a mini-moke series on the Monaco F1 race track itself with EY Global Entrepreneurship Lead, Stasia Mitchell, and World Entrepreneur of the Year judge, Sam Smith.   Huge congratulations to the winner of EY World Entrepreneur of the Year 2024, India’s Vellayan Subbiah.   Until next year! 📍

Lights, Chocolate, Action! When Gordon Ramsay and Lisa Vanderpump met Mars Snacking, it was anything but a kitchen nightmare 🍫   The Freuds team were on set at Mars Snacking HQ to manage an exciting shoot for an episode of Gordon Ramsay’s Future Food Stars. In the series, Gordon Ramsay and Lisa Vanderpump put teams of food entrepreneurs through a series of challenges for a chance to win a life-changing $250,000 investment in their food business from Gordon himself.    Hitting the small screen in the US this week, the episode sees Gordon and Lisa join guest judges from Mars Snacking – Rankin Carrol, Esther Gamble, and Sarah Bilson – as contestants pitch their chocolate-y creations. Tasked to not only craft a delicious chocolate treat but also come up with a name, jingle and label for their creations, the entrepreneurs felt the pressure to impress our sensory and branding experts!      Watch the episode on FOX (US only): https://lnkd.in/dJeKAZ_c

Last week, Goals House took over Freuds Group HQ as part of London Climate Action Week (LCAW), to convene a broad range of changemakers intent on moving the needle on environmental issues.    Launched in 2019, Goals House is a diverse community of business and political leaders, activists, NGOs, and entrepreneurs that come together at significant global moments through the year, united in a shared mission of driving progress to achieve the UN’s Sustainable Development Goals (SDGs) by 2030.      With a packed programme spanning four days, Goals House and its many partners delivered a series of roundtables, panels, networking events, and interactive workshops, all geared towards driving greater sustainability, with Ellen Jackowski, Chief Sustainability Officer, Mastercard and the Mayor of London, Sadiq Khan, co-hosting the opening reception exploring the pivotal role of cities in achieving net-zero.    A massive thank you to all the partners, speakers, and attendees who contributed to a brilliant and impactful week of events.   #GoalsHouse #SDGs #LCAW 🎥: Atomized Studios

Foodie podcast, Ruthie’s Table 4, is known for its stellar line-up and season three has been no different.    Recent guests to the table have included actress Sarah Jessica Parker, comedian Stephen Fry, football legend Gary Lineker, and Mean Girls writer Tina Fey.    Catch up on the latest episode with playwright and screenwriter, David Hare, wherever you get your podcasts, just search ‘Ruthie’s Table 4’.

Freuds Group is pleased to announce that Creative Director and Founder of Atomized Studios, Zad Rogers, has been named as our newly appointed Group Chief Content Officer.   The power of storytelling has always been core to the work that we do, and Zad’s expertise will build on our long tradition of producing impactful and engaging content for our clients.   His experience in producing the likes of BAFTA TV Award winner ‘The Real Mo Farah’ and NFT:WTF for Netflix, has laid the groundworks for the expansion into more ambitious content, across a wider range of platforms across the Group.   We look forward to witnessing all the great work to come. Congratulations, Zad!    Read all about it in PRWeek: https://lnkd.in/eJm7sAR7

Freuds has recently helped McCain Foods launch its new Air Fryer range, exclusively endorsed by Ninja in response to the nation’s growing obsession with air fryers.   New research has revealed that the majority of Brits (52%) now own an air fryer and that the nation talks about their air fryers more than Glastonbury or their own weddings.     To celebrate the launch, we’ve partnered with The Potato Queen, Poppy O'Toole who has created a recipe collection that can be whipped up in a matter of minutes including a Philly Cheesesteak Sarnie, Peri Peri Halloumi Fakeaway, Red Thai Curry Salmon and more.    In addition to securing extensive media coverage for the launch, the team organised personalised gifting hampers to food content creators and the press to further spread the word about McCain’s revolutionary Air Fryer fries.