IMP, Limited (UK)

With IMP, your business can leverage bespoke branding and social media services to bring your brand vision to life across every touchpoint. Visit imp.scot to know more about how we can help you. #brandimplementation #brandingservices #socialmediamanagement #brandIMP #IMP #weareimp #brandingagency #implementationpartners #buildingmemorablebrands #creativeagencyscotland

You're starting your social media from scratch, what now? The blueprint is simple. There's no need to reinvent the wheel. Start by following these steps: ☑ Align social media efforts with business objectives. Prompt: How can social media efforts contribute to my overall business objectives? What does success look like for my business on social media? ☑ Analyze competitors and peers Prompt: How are my competitors and peers leveraging social media? What can I learn from them? What do they post most often? How do they interact with their audience? ☑ Identify your target audience and find where your audience is online. Prompt: Who am I trying to connect with on social media? What are their demographics and online behaviour? What does my ideal audience look like? Where does your ideal customer hang out online? ☑ Create valuable content for your target audience. Prompt: What do they consume most? What do they like seeing? What are they talking about? What topics will interest my audience and align with my goals? How can I help? How can I provide real value to my audience? ☑ Define your brand’s aesthetic and tone. Prompt: What is my brand’s aesthetic? What tone of voice best represents my brand personality? How can I use visuals strategically? ☑ Define KPIs to measure your success. Prompt: What data will tell me if my social media efforts are successful? How can I measure the outcomes of my strategy? BONUS: Implement posting best practices and adopt a strategy that includes: - Optimized social media profiles. - Thoughtful content planning. - Consistent engagement and interaction. - Regular analysis and adjustment. Lastly, utilize strategic tools to streamline processes and ensure every element of your social strategy supports your brand’s goals.

Happy Monday. We’re not sleepy. You're sleepy. Mood: this McDonalds ad -- from 🥱💤 → 👀 Such a clever format. Says sooo much with so little. Your best creative doesn't need a ton of text. It needs to connect with your audience. Pick one specific emotion to target. And make sure you bring it out. The best ads do this over and over. Just with different emotional triggers. P.S. If LinkedIn was real life: “I'm excited to announce I’m tired…” Can we normalize this please? Here for it. -- 👋 Follow Motion (Creative Analytics) for more winning ads Awake now? ♻️ Repost to share!

Maintaining consistency with brand voice is important at every touchpoint; even with microcopy on sites. Brands like Notion, Figma, and Canva -- do this brilliantly. Katie Deloso 🍭 -- these are some insightful tips for writing better microscopy. #branding #brandvoice #microcopy

We love this new Coca-Cola Olympics campaign. The designs on the cans forming an embrace, when placed together, encapsulate their campaign idea perfectly.

One thing was certain: A good amount of fun was had while creating this post! 💯 Who doesn't love scrolling through Pinterest looking for furniture and decor inspo? 👀 The scrolling time was put to good use to build an Instagram content plan and grid layout for a modern furniture/home decor brand. How do you think we did? Tell us in the comments below! #socialmediamarketing #Instagramgrid #Instagramgrowth #socialmediaplan

There's one more day to vote for us at Creativepool! ⭐ We built the brand identity from scratch for Charity Hall of Fame and we’re excited to be shortlisted for the award in the branding segment. You can cast your vote at https://lnkd.in/gDreTyJE by scrolling to the "branding" segment or searching "Implementation" to find our entry. Thank you for the support! Let’s make this happen together. 🙌 #CharityHallOfFame #CreativePoolAwards #Branding #TeamWork #VoteNow

Let's talk about #brandactivism through socially conscious packaging designs. Some refreshing dispositions in packaging design we are seeing today are: 🌟 Transparency 🌟 Honesty and integrity 🌟 Eco-packaging, among others. More and more brands are leveraging these packaging design principles for brand activism because we are in the era of the conscious consumer. They articulate their stances on pertinent social issues using socially conscious packaging designs, embedding themselves firmly within the discourse that shapes our daily lives. They build brand narratives by transparently sharing their values and taking action to support various causes. They take their activism one step further by bringing them to life in a tangible form through their innovative packaging designs. Some of the best everyday brands that do this excellently are: Tony's Chocolonely against child labour in the chocolate industry. RXBAR against misleading health food advertisements. Oatly against capitalistic pursuit of profits without consideration for the planet. These brands are not afraid to break the mould and be transparent. They each also have a unique tone of voice and personality that shines through their design. It’s a WIN-WIN really! People love socially responsible brands, they appreciate transparency. This kind of brand activism perfectly encapsulates the ‘us vs. social evil’ sentiment and targets the consumers’ emotions. However, the key to their success is that they don’t simply talk about making changes but actually make the change a reality. Do you know of other brands that utilise socially conscious packaging designs for brand activism? Tell us in the comments! ----------------------------------------------- We are IMP — a small but mighty creative agency based in Edinburgh, Scotland. IMP is short for Implementation Management Partners; we help businesses build memorable and recognisable brands and manage seamless brand implementations across all important touch points. If you found this interesting, don’t forget to follow us and share this with your network. We have a lot more to offer! 🙌

This is us on a Friday afternoon! Do you relate? 👀 Regardless, we’ve got that FRIDAY feeling going for us. #designerlife #socialmediamanager #branding #funnybuttrue #agencylife

Here's our work on Charity Hall of Fame that got us shortlisted for an award from Creativepool! ⭐ Please take a moment to vote for us at https://lnkd.in/gDreTyJE. This project was special and we’re honoured to be recognized for our creativity and effort. We’d greatly appreciate your support! Please scroll to the "branding" segment or search "Implementation" to find our entry. Thank you for your support! Let’s make this happen together. 🙌 #CharityHallOfFame #CreativePoolAwards #Branding #TeamWork #VoteNow