RocketMill

Today is a momentous day for RocketMill. We’re so excited to announce that we’re joining PMG to drive marketing innovation across the globe! With a combined team of 900 and a synergistic offering underpinned by market leading technology, we can’t wait to drive the next wave of media independents at a global scale. Read more: https://bit.ly/46YxmVF

We are absolutely thrilled to have been nominated for two Marketing Week Awards 🎉 We've been working with the wonderful team at BYD over the last six months to drive brand awareness across Europe and being shortlisted in the 'Automotive' category is incredible recognition of all the impact we've made together. We're also in the running for Agency of the Year! Congrats to all other finalists 🥂 https://lnkd.in/eCTfd9SR #MarketingWeekAwards #AgencyoftheYear #MediaStrategy

Attribution is the process of assigning conversion credit to a marketing touchpoint. But what if the conversion would have happened anyway, without that specific touchpoint? Attribution measurement alone cannot answer this. In our latest blog, Neil Barnes shares how a solution that combines advanced statistics and technology can drive long-term growth, efficiency, and competitive advantage for your brand: https://bit.ly/3zRIWqq #Attribution #IncrementalityTesting #MarketingMixModelling

Looking to expand their media activation, HomeServe UK turned to TikTok. We worked with them to first define TikTok's role within their marketing mix. Next, we established content pillars aligned with their brand values and communication strategy, followed by script and storyboard development, through to production. Here's how we brought their brand to life on the platform: https://bit.ly/3KnC4mJ #TikTok #TikTokMarketing #BrandStrategy

From a reduction in the presence of Google's AI Overviews to Gemini’s expanded context window and Apple's integration with ChatGPT, we've covered all the AI news related to SEO from June here: https://bit.ly/462Oc6D #SEO #AIOverviews #Gemini

Our incredible media team is looking for new members with expertise in programmatic, paid search and paid social. As well as running, building and optimising campaigns across our client roster, you'll also be joining Campaign UK and Best Companies' highest ranking large agency to work for! Apply below: Senior Programmatic Media Executive ▶https://bit.ly/4667vfC Senior Paid Media Executive ▶https://bit.ly/3VZGYf3 Paid Media Manager ▶https://bit.ly/3VZGYf3

The impending closure of Oracle’s ads business has left advertisers with a tricky choice: opt for established alternatives for a faster, smoother transition, or take a chance on a challenger that might take longer to integrate but could offer unique benefits beyond what #Oracle provided. It’s not entirely clear who will win out as marketers look to replace Oracle’s expertise in data, contextual targeting and most of all, ad verification. While some expect the market’s incumbent frontrunners DoubleVerify and Integral Ad Science (IAS) to become the go-to options, others believe marketers will take the time to look farther afield. In this piece by Sam Bradley and Ronan Shields, we speak to Jonathan D'Souza-Rauto of Kepler, Nick Reid of DoubleVerify, Peter Wallace of GumGum, and Ben Norville of RocketMill.

In the ever-evolving world of online advertising, programmatic buying has become a dominant force. But with its rise comes concerns about transparency and accountability. That’s where groups like the UKSAFC come in, tackling these issues head-on. It’s also why, we've set up our Marketplace solutions as a means of optimising the supply chain. To find out what motivates the UKSAFC and how best to navigate this ever-evolving channel, Senior Programmatic Director, Ben Norville, sat down with advisor and spokesperson, Ian Moss ⬇️

Users do not read on the web, they scan. Visual hierarchy is the art of using design elements like size, colour and positioning to help users scan-read their way through your website, enabling them to find important information which ultimately leads to increased conversion. Here's how: https://bit.ly/45T21on #UX #UserJourneys #WebDesign

Ahead of their sponsorship of UEFA Euro 2024, BYD wanted to increase brand awareness in Europe. Amongst our through-the-line media strategy, we identified an opportunity with Quantcast to target cookieless inventory and measure the impact on our target audience. Here's how: https://bit.ly/3RTMaA5 👀 Look out for some of our other placements during Saturday's big game! #IntegratedMedia #MediaStrategy #OnlineVideo