A hit product can be a brand-making moment for independent designers, helping them build name recognition and pad their bottom line, providing a cushion that allows for taking more risks in the future. Now, it also means they need to be on guard for dupes. In the past few years, “dupes,” or cheaper facsimiles of popular products have reached a new level of ubiquity in the cultural zeitgeist. TikTok is cluttered with videos recommending alternatives for hyped products like Skims bodysuits, Staud purses, Djerf Avenue pyjamas and Miu Miu jackets. There’s an ethical grey area: At what point does an item stop being a “dupe” and start being a counterfeit? But that hasn’t stopped dupe culture — which has been propelled by social media’s speedy trend cycle, ultra-fast e-commerce production and scepticism over pricing strategies — from playing a larger role in how consumers shop. With that, it has inevitably had an impact on the fashion system, particularly for independent brands, making it even more difficult to operate in an already tenuous environment. Read the full story by BoF's Joan Kennedy https://lnkd.in/eqgBDiXA
The Business of Fashion
Technology, Information and Media
London, Greater London 842,345 followers
About us
The Business of Fashion (BoF) is a next generation fashion media company conceived for today's global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry and is an indispensable resource for fashion executives, creatives, students and entrepreneurs in over 200 countries. Today, the BoF team numbers more than 100 people in London, New York, and Shanghai. Overseeing; the BoF 500 - an annual list of the people shaping the global fashion industry, BoF Careers - the global marketplace for fashion talent, VOICES - an annual invitation only event for fashion’s leading thinkers and innovators, BoF Professional - a members only community, BoF China - a Chinese language edition, and BoF Education - fashion’s platform for online learning.
- Website
-
http://www.businessoffashion.com
External link for The Business of Fashion
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Specialties
- fashion, luxury goods, retail, news, blogging, insights, luxury, fashion business, and opinion
Locations
-
Primary
23 - 31 Great Titchfield Street
London, Greater London W1W 7PA, GB
-
New York City, NY 10013, US
Employees at The Business of Fashion
Updates
-
Looking for a new role in fashion? Adanola, Self-Portrait, Aquazzura and more are hiring: Events and Communications Manager at Adanola: https://lnkd.in/eyGMaER6 Fabric Technologist at Self-Portrait: https://lnkd.in/ePgi2aDD Aquazzura: https://lnkd.in/ejk393Rw #Careers
-
Offering sizes 00 to 40, DTC brand Universal Standard has seen continued demand for plus-size products despite the ubiquity of weight-loss drugs. Now, the New York-based label is taking on new markets through a series of travelling trunk shows, no stores needed. Read more https://lnkd.in/eiWCe8ZW
-
In the US, election year politics have fuelled a nationwide obsession with aging. Assuming age dictates a person’s ability to perform is a mistake, experts say, but so is avoiding tough conversations about succession. When is the right time for executives to retire? Read more https://lnkd.in/eqbrj-sz
-
Mercury/13, a recently launched group focused on acquiring and transforming women’s football teams, is taking cues from the luxury industry to rebrand the first club in its portfolio, FC Como Women. Read more https://lnkd.in/etSwgZtf
The Group Bringing Luxury’s Marketing Playbook to Women’s Sport
businessoffashion.com
-
Dossier Perfumes, a brand known for its affordable imitations (known as ‘dupes’) has branched out to offer its own original scents. Making them as popular as its core offering could be a stretch. Read more https://lnkd.in/eKxEPhUR
-
The two terms - influencer and creator - are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector. Read more https://lnkd.in/eX58dnV8
-
The North Face owner VF Corporation Corp is selling the streetwear juggernaut Supreme to the Italian eyewear giant EssilorLuxottica for $1.5 billion in cash. BoF breaks down the deal. https://lnkd.in/e77W4KEt
-
Labrum London founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team. https://lnkd.in/eTZTiNEw
-
BoF VOICES 2024 is coming! Taking place from November 12 to November 15 in Oxfordshire, we’ll convene leaders and disruptors from the worlds of science, technology, health and wellness, food, film, politics, the arts, philosophy and philanthropy – and, of course, fashion, luxury and beauty – to promote cross-industry discourse and spark innovation. Speakers confirmed so far include: Simon Porte Jacquemus, founder and creative director, JACQUEMUS Jens Grede, co-founder and chief executive, SKIMS David Allemann, co-founder and executive co-chairman, On Michael Kliger, chief executive, Mytheresa A limited number of invitation-only tickets remain to join us in person at Soho Farmhouse (Soho House & Co) in Oxfordshire. Request an invitation here https://lnkd.in/eik2vA_8
The Best of VOICES 2023 in 2 minutes | The Business of Fashion
https://www.youtube.com/