WTF Creative

WEAR THE GREATNESS. This week, we had the pleasure of launching FC's new home kit for the 2024/25 Season. West Ham United FC’s 2024/25 Home Kit launch is inspired by the Kit's design, which replicates the 1965 European Cup Winners Cup Final Kit. This scene is set in 1965 in the East London institution that is E.Pellicci Cafe. Our players are getting together the day after that historic win. The cinematic launch film features cameos from some of the Club's well-known supporters, including film and TV stars Hero Fiennes Tiffin, Tony Way and Harry Collett alongside 1965 Cup Winners' Cup-winning legend Brian Dear and Roberta Moore, daughter of the late, great West Ham and England captain Bobby Moore, who lifted the trophy at Wembley six decades ago. It also brings together modern-day stars like Mohammed Kudus, Jarrod Bowen (looking super cool on his Claret and Blue Lambretta wearing a 60s Mod-Parka) and prospect George Earthy. A specially commissioned soundtrack from Essex band—The Rifles- was mastered at the iconic Abbey Road Studios. Hammers fan and lead singer Joel Stoker was so enamoured with the instrumental version that he wrote lyrics and recorded the track 'Sweet Euphoria' with the band to be released as a single in conjunction with the new Home Kit. It was shot in E.Pellicci – the best-preserved old school café in Bethnal Green, right in West Ham United's East End heartland. Special shout out to Anna and Nev! West Ham fans will notice the small details and easter eggs that pepper the film throughout. This bold Kit celebrates the memories of our past triumphs, all while showing the determination, spirit and style of the teams which won the FA Cup and European Cup Winners' Cup in consecutive seasons, along with playing a pivotal role in England's 1966 World Cup-winning campaign, paved the way for the Club as it is today. The film we made has gone down very well with West Ham fans, and the shirts are selling fast. It takes a strong crew to make this happen, and we are blessed to work with such creative talent, led by our CCO and lifelong Hammer fan Neil Felton. West Ham United Footballers: Jarrod Bowen, Mohammed Kudus, James Ward-Prowse, Dinos Mavropanos, Alphonse Areola, Anouk Denton, Emma Harries, George Earthy, Lewis Orford. Credits: Creative Director: Neil Felton Director: Marc Sethi Producer: Jonathan Sidwell Executive Producer: Neil Felton DOP: Thomas Hole

Secrets always surface. Gather around. We have some exciting new key art to show you. 👀 It’s with great pleasure that we share our original key art for The Gathering. Revealed this week during London Screenings — at the ITV Studios Festival at the Odeon Leicester Square. Working closely with our good friends at ITV Studios and the incredible team at World Productions LTD. Exciting! The producers of #LineOfDuty are back with this gripping whodunnit, commissioned by Channel 4. Following a world of competitive sports, teenagers and their ultra-ambitious parents - all under suspicion for the attack of young gymnast, Kelly. Exec Producer Simon Heath, Writer Helen Walsh. Creative Director: Anthony Black Photographer: James Stack #keyart #designagency #posterdesign #itvstudios #worldproductions #thegathering #photography #channel4 #thriller

So excited about this campaign! It is always a pleasure working with the ITV Studios team.

We loved producing the key art for this amazing natural history documentary from Pilmsoll. Stunningly beautiful and creatively rewarding to collaborate with our friends at ITV Studios. Four Seasons. One World. Epic Stories.

I love this book and Rick Rubin. I listened to the audiobook first. Rick has the best and most soothing voice. I had to get the printed edition, and I'm rereading it. 👏

Big team effort to pull off this campaign. 🙌🏻

New work. 🙌🏻

A new season awaits. A blank canvas. WEST HAM UNITED X UMBRO Kit Launch 2023/24 The Away Kit The West Ham Way West Ham’s 2023/24 Away Kit launch explores the origin story of the West Ham Way style of play and the legends it has created in its history. The launch video - set in an art studio in Trinity Buoy Wharf near the site of the original Thames Ironworks - features international stars Lucas Paquetá, Nayef Aguerd and Emerson, UEFA Europa Conference League final and semi-final scorers Saïd Benrahma and Pablo Fornals, Academy graduates Ben Johnson and Divin Mubama, and women’s team players Halle Houssein and Mel Filis. Roberta Moore, daughter of West Ham United and England legend Bobby Moore, makes a guest appearance. The origin story is narrated by Hollywood star and Hammers fan Ray Winstone who takes the viewer through the tale. As Ray explains: “A new season awaits. A blank canvas. So let us paint you a picture. An East End approach. A pioneering style of play fashioned in Cassettari's Cafe. “Shape, movement and tactics that may be a little abstract. This art form built the Academy of Football. Hard graft, with a touch of flair. Never giving up. “From legends past to present winners. Picasso wouldn’t understand… but Pablo does. “This is our style. This is our craft. This is the West Ham Way. ” Pre-orders for the new West Ham United Away Kit officialwesthamstore.com. The Kit will be available in-store from Saturday, 29 July. West Ham United kick off the 2023/24 Premier League Season against Bournemouth on the 12th of August in the new all-white away kit. Credits: Art Direction/Exec production - Neil Felton Director - Marc Sethi - @marcsethi Creative - Neil Felton @neil__felton  Concept script - Dale James @dalewhu Dop - Andi Hampton @andihamptondop Photography - Marc Sethi - @marcsethi Lead Producer - Emma Cain @ems.produces Production Assist - Matías Hudson @matiashudsonfilm Photo Assistant - @nickammatthews  DIT - Adam Fox Gaffer - Sonny Horwell @sonnyhorwell Spark - Minnie Horwell Sound Record - Tom Osborn Styling - Mark Anthony HMU - Bryanna Angel HMU Assist - Hannah Helle Runner - Tennyson Edit - @andredenervaux Sound - Tom Osborn Post producer - Kiana Rad @kl.rad Voice-over Ray Winstone @thisisraywinstone Shot at Trinity Art Studios - @trinity_art_studios  Artist - Ian Felton West Ham Crew Grant Russell Nathan Stuart Cello & Piano: Jonathan Coen, Arcangelo Orchestra Sound engineer & mix: Dantae Johnson @thereal_dontaej Producer: Ian Felton @notablefrontier Recorded at The Woods Studios, London City Island Players LUCAS PAQUETA  SAID BENRAHMA  NAYEF AGUERD  PABLO FORNALS  EMERSON PALMIERI  DIVIN MUBAMA JOSEPH ANANG  BEN JOHNSON Cameo ROBERTA MOORE @robertamoore_65 #kitlaunch #footballdesign #photography #film #footballculture #westham