Andy Bargery

It’s crucial for clients to consider their role in driving change and successful partnerships if they are going to create dial-changing work with their agencies. Many marketers, however, lack formal training in agency management, which can lead to: ❌Reactive firefighting ❌Inefficiency ❌A repetitive blame culture. Discover how our Upskill programme can put an end to these issues and help orchestrate success by contacting Vicky Gillan, or click the link below. https://lnkd.in/ebqgT5CH

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3Wgf8x3 #themarketingcentre #LeadGeneration

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Broad engagement and a view of the entire business: “The best marketers I’ve worked with can mix between being quite happy to explain why we’re doing what we’re doing, but are also part of a leadership team that can talk widely about the whole business.” https://buff.ly/3wNFlbT #CMO #strategy #career #CEO #marketing #operations #growth

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I believe that the biggest issue that marketing is currently facing is not being viewed as 'Commercial' within the businesses we work for. What can we do to change this view?....... We must develop our commercial skills, speak the language of the business (and not marketing lingo) and ultimately position marketing as the strategic function and value creator it is. Together with Propolis we're working on supporting the B2B marketing community in how to do this. Take a look at my recent Best Practice Briefing 'How to become a Commercial Marketer' here: https://lnkd.in/en4McMyZ

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Good marketing really does boil down to three things M.T.P..... Messaging, targeting and positioning. Check out the latest episode of my podcast to find out more on how focusing on MTP is helping me to transform people's businesses. Listen here https://lnkd.in/eWNvJfAE and in all the usual podcast places (Spotify, Apple etc) #Marketing #AEC #Architects #Construction #BuiltEnvironment

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3WkqYGi #themarketingcentre #LeadGeneration

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3xQxgDp #themarketingcentre #LeadGeneration

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Kath Pay discusses training Holistic Email Marketing's instance of GenAI on persuasive design, copywriting for emails, understanding different personality types, brand awareness, tone of voice, and using AI (with client consent). Watch the full panel now on demand: https://lnkd.in/etb7UM-X

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The most successful suppliers on public sector frameworks will have been getting their brand and message in front of buyers and end users pre and post securing their place on any given agreement. Have you recently checked to see what revenue is being/has been generated? Particularly for agreements that you've been on for a while. You may require a little support to promote your placement and there's no easier way than through a targeted email campaign. If you've exhausted your contacts, feel you've got organisational/contact gaps, need a little help in delivering your content or just haven't got the time for another campaign, talk to me to discuss how I could help to get your message out quickly and effectively, kickstarting the right conversations with the right people and making your business the go to supplier for public sector needs. 👍 this post and I'll send over an example audience to whom we can help you to target relevant to your business.

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/4diNHc0 #themarketingcentre #LeadGeneration

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🔥 Burnout Concerns Among Marketers 🔥 New research from the Chartered Institute of Marketers (CIM) reveals that 56% of marketers fear burning out. The relentless pace of the industry, coupled with mounting pressures and roll out of new technologies, has left many professionals feeling close to overwhelmed. 💰 Budget Worries 💰 But that’s not all. 59% of marketers worry that brands will cut marketing budgets due to economic pressures. As companies tighten their belts, marketing departments are bracing for potential cutbacks. 💼 Salary Stagnation 💼 Adding to the stress, a significant 18% reported that their salaries remained unchanged. Meanwhile, just over a third (36%) saw modest increases ranging from 1% to 5%. It’s a delicate balancing act for marketers as they navigate both burnout concerns and financial stability. During recent conversations many professionals seemed to have lost some of passion and enthusiasm about their roles. Surely more needs to be done to help ease the burden on marketing professionals? I’d love to hear some thought about how people remain passionate about your chosen career in a tough economy. Feel free to share your thoughts below 👇 https://lnkd.in/ehn2zcy8 #Burnout #MarketingCareer #Motivation

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Over 53% of Estate or Letting agencies excel with creating catching and vibrant content in the short term - but then they find themselves struggling to maintain it - why is that? Myself and Simon Whale from Kerfuffle speak about this in our Q&A below! What online/content issues do you find your agency struggles with the most? I would love to hear your views on this, please put them in the comments below. #EstateAgents #Marketing #WebsiteDevelopment Kerfuffle

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3JELfPh #themarketingcentre #LeadGeneration

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How robust is your digital marketing strategy? Simon Wheeler and the team at Granite 5 led an informative Cambridge Network Q&A session this morning covering many aspects of digital marketing strategy. My key takeaways? 🎯 Ensure you have clear objectives. 🎯 Research the hell out of your audience. 🎯 Design a strategy that will deliver results. 🎯 Measure results & adjust as needed. I love a bit of learning + networking - It was good to see Dominic Le Claire, Marie Wimlett MCIM, Sally Bain, Louise Rushworth, Eleanor Whitwell, Victoria Roe, Emily Gray and Holly V. — Hi, I'm Dan 👋🏻 👉🏻 Helping B2Bs grow with LinkedIn content that stands out. #stressfreesocial #socialmediamarketing #contentmarketing

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If anyone’s a small agency/consultancy thinking about supercharging their new business I’d recommend Lucy Mann's brilliant podcast Small Spark Theory. In particular her recent episode with Tim Perry from TP Consulting. The big question of the podcast is can “great creative work sell itself?” In the conversation Lucy highlighted a time she attended a new business conference where she learned that in reality, client’s often stay with an agency based on the relationships with the account team rather than who the creative director is. Why? Because relationships matter. Which feels like common sense and yet as someone who previously worked in account management agency side my team were often sidelined as ‘just suits’ with the creative department lauded as 'Kings.' People genuinely believed that the creative work would just sell itself... It was a short sighted point of view. And most importantly it underestimated our role in the process. Strong relationships build trust. Trust facilitates braver, better work. The reason why Mac+Moore is still going strong 8 years later is because we value relationship building as much as the creative output. We've found hand in hand that they can deliver exceptional results. Without my soft skills I learned as a 'suit' there is no way we'd be as successful as we are today. ⚡ Link to the podcast episode if you fancy a listen in the comments!

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🎯 Do I Need a Marketing Plan? | Expert Insight with Matthew Ruddle 🎯 https://lnkd.in/eFezPmRS A marketing plan is often heralded as the roadmap to success, but do you really need one? In this enlightening video, Matthew Ruddle, the Founder of Ruddle Digital, dives into the importance of a marketing plan for businesses of all shapes and sizes. With a history of identifying target audiences and crafting compelling marketing journeys, Ruddle Digital excels in SEO, PPC, and various marketing disciplines. They've helped businesses not only convert prospects but also retain and upsell customers. 📈 In this essential video, you will learn: 📈 - The core components of a robust marketing plan - How a well-crafted plan can guide your marketing efforts - Tailoring marketing strategies to your specific business goals - Real-life examples showcasing the power of strategic planning - When and how to revisit and revise your marketing plan Whether you're a start-up, a small business, or a large corporation, Matthew's insights will help you understand the role and value of a marketing plan. Don't leave your success to chance; let this video guide you in creating a roadmap that aligns with your goals.