Elizabeth Kehler

Report published by FirstWord Research, 30 April 2024 Authors Dr Cheryl Barton & Dr Bianca Piachaud-Moustakis at PharmaVision UK Leveraging Real-World Data with AI to Enhance Comparative Effectiveness Research How are AI-enabled tools transforming the use of real-world data (RWD) in Comparative Effectiveness Research (CER)? Advanced analysis of diverse data sources such as electronic health records, patient registries, wearable data, and genomics reports is providing a more nuanced understanding of the patient experience. As payer and regulator demand grows, what are the key CER elements that will feed into approval, pricing and reimbursement decision-making? https://lnkd.in/dSevZ8by

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It is National Learning Week and our latest Ipsos UK research shows despite employees' appetite to learn, the supply isn't keeping up with demand. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. Download the report and let's chat about how Ipsos can help you transform your workplace learning culture. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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NEW Ipsos UK: Navigating the Storm 🌩️ Britain's upcoming #election will be influenced by #PublicServices concerns, amid economic, demographic, & climate changes. The IFS warns of potential post-election spending impacts. How parties address this remains uncertain. Understanding public views is crucial. We've got a report that dives into public opinion & major challenges the next #government will face. Find out more 👉 https://bit.ly/442zLP4  

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NEW: our first MRP poll. Historic in every sense. #GE2024 👉 Ipsos MRP estimates Labour could win 453 seats and the Conservatives 115, with a Labour majority of 256  👉 Ipsos MRP projection suggests Nigel Farage winning in Clacton, Jeremy Corbyn losing in Islington North, and high-profile Conservatives such as Penny Mordaunt, Jacob Rees Mogg, and Grant Shapps facing losses 👉 117 seats are 'too close to call'. Conservatives are currently second in 50 of these, Labour in 43. So small changes in parties' performance could change the picture further 👉Liberal Democrats are poised to win 38 seats, SNP 15, Reform UK 3 and Greens 3 Click on the constituency map for seat-level estimates...

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Market researchers studying B2B audiences need to rely on access to high quality audiences to power their studies… but quality from different suppliers varies wildly. Here's the number one strategy for ensuring you get high quality #B2B sample, so you can have confidence in your insights. https://lnkd.in/gdW_HQJ7

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🚨RELEASED: FIRST IPSOS MRP🚨 Ipsos MRP estimates Labour could win 453 seats 🔴LAB 453 🔵CON 115 🟠LD 38 🟡SNP 15 🟢PC 4 🟦RFM 3 🟩GRN 3 20,000 participants surveyed online on the Ipsos KnowledgePanel Learn more 👉https://lnkd.in/eR7Y8NdE Ipsos UK has published our first MRP model of the 2024 General Election. Ipsos’ MRP model is unique as it uses data collection from our online random probability Ipsos KnowledgePanel, with participants recruited via random unclustered address-based sampling, the gold standard in UK survey research. It is also the first such model to be produced with data collection taken entirely after Nigel Farage announced he was returning to lead Reform UK. Take a look at our Election 2024 campaign website for a seat-by-seat breakdown and the implications for Scotland too. Which party's candidate may represent your constituency after the election? #GE2024 #GeneralElection #MRP

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It's brilliant to see so much positivity around the adoption of and investment in AI technology - our IT and business decision makers state plenty of use cases of where it's having real benefits, especially so on front-line activities. Yet there's still an overwhelming feeling of hesitation, with many relying on external service providers for that much needed support and boost of confidence. Take a look at our latest May edition of our AI Barometer for more... #AIdeployment #marketresearch #B2Bresearch #B2Btech

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A full house at Quirk's Media London to watch Clare Michelmore and me present this morning about "scaling the why". In the photo Clare is talking about the benefits that inca #conversationalai has brought to her research. If you'd like to find out more about this topic, please get in touch! #marketresearch #insights

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Market researchers studying B2B audiences need to rely on access to high quality audiences to power their studies… but quality from different suppliers varies wildly. Here's the number one strategy for ensuring you get high quality #B2B sample, so you can have confidence in your insights. https://lnkd.in/eVWcTUHZ

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#jobalert. Outstanding career opportunity in consumer insights with a creative consultancy that uses the latest thinking from the behavioural sciences to help organisations decode and influence decision-making! Do you want to expand your thinking and learn about behavioural methodologies – nudging, social forms, framing, heuristics, RCTs, rational choice, scarcity? #appliedbehaviouralinsights #behaviouralscience #consumerbehaviour #quantitativeresearch #marketresearch

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The 2024 Ipsos Equalities Index reort highlights a strong belief in the UK that the government should be primarily responsible for tackling inequality (66%). However, interesting generational and gender differences emerge. Gen Z men are less likely to support this view (63%) compared to Gen Z women (74%) and Baby Boomer men (75%). This raises important questions about how different demographics perceive the role of government in creating a fairer society. #Equality #EqualitiesIndex #GenZ #Boomers #DiversityAndInclusion

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If you're interested in how synthetic data can augment your results and insights then feel free to sign up to our webinar. #MRX #AI

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