About
I have been helping agencies of all shapes and sizes win new business since 2001…
Articles by Jody
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Agencies can find reassurance in latest Bellwether report, but need to invest in the right areas
Agencies can find reassurance in latest Bellwether report, but need to invest in the right areas
By Jody Osman
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What are the key ingredients to becoming a BD superstar?
What are the key ingredients to becoming a BD superstar?
By Jody Osman
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Reasons to be cheerful: Bellwether shows marketer confidence holding up despite headwinds
Reasons to be cheerful: Bellwether shows marketer confidence holding up despite headwinds
By Jody Osman
Activity
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Today marks the end of day 25 in my new role as CMO at Merlin Entertainments. As you can see from the very many selfies here (sorry!), it has been…
Today marks the end of day 25 in my new role as CMO at Merlin Entertainments. As you can see from the very many selfies here (sorry!), it has been…
Liked by Jody Osman
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“The latest Bellwether Report findings are encouraging, with UK companies increasing their marketing budgets at the strongest rate in over a decade."…
“The latest Bellwether Report findings are encouraging, with UK companies increasing their marketing budgets at the strongest rate in over a decade."…
Liked by Jody Osman
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The latest IPA Bellwether report demonstrates that business confidence and optimism is returning across the industry, however competition for…
The latest IPA Bellwether report demonstrates that business confidence and optimism is returning across the industry, however competition for…
Liked by Jody Osman
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I had an amazing time leading external communications for BBC Sport’s coverage of Euro 2024 from Berlin. Surreal to go to a major tournament with…
I had an amazing time leading external communications for BBC Sport’s coverage of Euro 2024 from Berlin. Surreal to go to a major tournament with…
Liked by Jody Osman
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The Conscious Advertising Network has a brand new Children’s Rights and Well-being manifesto. Written in consultation with 40 organisations across…
The Conscious Advertising Network has a brand new Children’s Rights and Well-being manifesto. Written in consultation with 40 organisations across…
Liked by Jody Osman
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📢 Missed our Impact Report? We've got you covered! Discover how marketers navigate tight budgets and evolving consumer behaviours to balance…
📢 Missed our Impact Report? We've got you covered! Discover how marketers navigate tight budgets and evolving consumer behaviours to balance…
Liked by Jody Osman
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Just found out my book 'Inclusive Marketing' is being made required reading for a new IMC Graduate program at a US university... and they want me to…
Just found out my book 'Inclusive Marketing' is being made required reading for a new IMC Graduate program at a US university... and they want me to…
Liked by Jody Osman
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Encouraging to see UK marketing budget growth hit a new high in Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report, with UK…
Encouraging to see UK marketing budget growth hit a new high in Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report, with UK…
Shared by Jody Osman
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Celebrating a birthday today, and what a gift - I’m thrilled to join the board of Impact100 OC. If you’re not familiar with Impact100, its mission…
Celebrating a birthday today, and what a gift - I’m thrilled to join the board of Impact100 OC. If you’re not familiar with Impact100, its mission…
Liked by Jody Osman
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