Matthew Garrahan

EXPERTSOURCES is ‘where journalists find people with expertise.’ Use www.expertsources.co.uk if you’re : Ø  A Journalist or Media Professional looking to increase your opportunities by quickly and easily finding real experts in real time; Ø  An Expert looking for the potential of gaining media exposure to further enhance your reputation, and revenue; www.expertsources.co.uk EXPERTSOURCES – ‘Where Journalists find People with Expertise.’ #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Carlos Gil on Unsplash

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Are you a media professional constantly in need of finding the right expert to corroborate your work? www.expertsources.co.uk EXPERTSOURCES is an online platform ‘WHERE JOURNALISTS FIND PEOPLE WITH EXPERTISE’. We have over 7,700 Media Members representing every branch of the media; from regional, national and international TV, radio, newspapers; trade & monthly magazines, conference organisers, blogs & podcasts. Join here in less than 20 seconds FREE OF CHARGE https://lnkd.in/gWTuBX5 and search with keywords related to your topic to find matching keywords from the expert profiles, and then contact those directly when there’s a match! If you’re an expert wanting to further enhance your reputation, and wanting to increase your revenue through potentially gaining valuable media publicity join here https://lnkd.in/dbnVv_m at a greatly reduced fee.  If you’d prefer to pay us via bank transfer, contact us on the Contact Us page https://lnkd.in/dNqkfNh3 USEFUL LINKS: 🌸 Watch Founder Bob Mills in an interview talking about ExpertSources https://lnkd.in/gBJZyHs 🌻 Testimonials by previous and existing Media & Expert members https://lnkd.in/gzxMcmN 🌼 Search Advice - https://lnkd.in/dzPiP74 🌷 Who’s Searching https://lnkd.in/dqWTe9k #Publicity #Media #MediaProfessionals #Journalist #Journalists #MediaExposure #Revenue #PR #PublicRelations #Expert #Experts #Charity #University #Business #Journalism #Editorial #Podcast #Vlog #Magazines #TV #Radio #SocialMedia #ROI #Business #StartUp #Entrepreneur #Success #BusinessSuccess #Revenue #YourDream #Reputation #Journalism Photo by Dan Dumitriu on Unsplash

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After a couple of years of research and consultation, the new CAP guidelines on podcast advertising are here... https://lnkd.in/eak3XU_a Set to fully take effect from 16th August, all advertising communications within a podcast must now feature clear signposting to make them obviously identifiable as such. The ASA suggests the use of terms such as 'This is an advertisement for...' or 'our sponsor today is...', although it's not an exhaustive list and they will take into account the full context of an ad when considering if it has breached the code. Sound effects and clearly marked breaks from the main content are also suggested as ways to clearly distinguish commercial content from editorial. Interestingly, for video podcasters, it highlights the need to ensure that host reads included within the video version of a podcast should adhere to the relevant CAP guidelines for that medium. How have you been handling commercial signposting until now? Does this actually change anything?

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Labour has avoided grand economic plans in this election, despite a huge poll lead, thanks to the long shadow Liz Truss's mini budget crisis. Starmer and co will inherit a tricky bond market situation as it seeks to boost growth: debt issuance is running at the second highest level on record, while estimates of interest cost are bouncing around and can quickly wipe out any 'fiscal headroom'. Yet the Bank of England will soon be cutting interest rates, and investors are showing strong appetite for UK bonds even with borrowing running high. My chart-based piece: https://lnkd.in/eh7Z2x2t

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RECOMMENDATIONS // 8 UK podcasts about politics and current affairs As the UK goes to the polls this Thursday in a round of local elections, we’re recommending some politics and current affairs podcasts to keep you plugged into the political goings-on. READ NOW: https://lnkd.in/eckH2NAt #podcast #podcasting #podlife #podernfamily #politics #politicspodcast #politicalpodcast

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One of the most common questions I get from candidates in job interviews is what it's like to work for a company where the entire team is remote. As we're looking for new team members to join us, allow me to answer that question. Working remotely can be incredibly freeing; it means you're not tied to living in big cities where the rent is extortionate (I'm still in London, because I like to torture myself), nor do you have to spend money on rail cards, the Tube or buses. On the flipside, working from home can be isolating. It's just the nature of the situation. This is why it's so important for companies to keep staff engaged, and I'd like to think that we do that at JP. Through trial and error, we've found our groove. There was the dreaded Zoom quiz (I think the team will all agree it wasn't a winner) but there's also the annual JamFest – where our editors Ben Nicholls and Jody Knowles invite us to Cornwall to hang out on the beach, have dinners and drinks, and 'work'. Mind you, I once swam out a bit too far and had to be rescued by a hunky lifeguard but that one's on me... We do team meetings on Zoom just to say hi. We have a Slack channel that acts as a water cooler, where writers can chat about whatever they like (they share a lot of pet photos – I can't complain). We offer trainings, call them weekly and try to be available as much as possible. I can't speak for my team but I can say that from what I've seen in the past four years, they all appear to get on pretty well – which is a rarity in many physical offices. Working from home is about mutual respect and trust – and I trust my team. Yeah, we make bad jokes. We send gifs. We have an infamous Friday Question that the brilliant Lee from the World Team drops in the afternoon. This year's JamFest is happening after summer. I've (understandably so) been banned from ordering shots. I am fairly certain there will be some karaoke (we love that mic far too much) and I know we'll have a good time. So yeah, we're not in an office. All that means is that we make extra effort to create our own version of one. Enough from me... we've got jobs going. If you're looking for a change, give us a shout.

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How do you make the news when you're not actually that important? Ask Ed Davey. The Lib Dems could have easily been lost in this election campaign. No poll suggests that the party has a real shot of being anywhere near Government, Brexit has receded as an issue, and there are plenty of "small party fireworks" going on with Reform and the Greens. But they haven't been lost at all - and have actually gained some vote share. Here's how the strategy has worked. 🥉 Situational awareness. Lib Dem strategists know this is not an election like 2010 where they could decide the Government. They know that the media could easily squeeze them out of stories as a consequence. Rishi Sunak and Keir Starmer will always get some airtime simply by being the Prime Minister and Leader of the Opposition - the leader of the fourth largest party simply doesn't have that same right to coverage. 🏄‍♂️ Be good TV. The best way to counter getting squeezed out is to create media moments so intrinsically visually interesting that any editor won't be able to resist including them in a story - whether as a photo or as a clip. See Ed Davey bungee jumping today, or kayaking, or doing an interview on a fairground ride. Most politics imagery is fairly boring - men in suits talking - so the media are always on the lookout for something fresh, and Davey has delivered it. 🧡 Don't lose your heart. There is a risk to overdoing step two - becoming a clown, someone who will nakedly do anything for attention. Some may argue Davey has crossed that line, but I think he's stayed just shy of it. Part of that has been integrating messaging within the stunts: Today he asked voters to 'try something they haven't tried before' and vote Lib Dem before bungee jumping. More important has been a less flashy video the party released of Davey caring for his disabled son and talking about how this drives him. The big stunts hook viewers in; the personal narrative gives them something real to connect with. It might not win you an election, but it will certainly keep you from irrelevance.

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People Want real Change - Sunak v Starmer: Green groups call on broadcasters to ensure climate change features in TV debates: https://lnkd.in/eqxDwp3N #elections #UK #UKelections #TVdebates #climatechange

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The full story, first. Please watch below a small sample of what we’re about.

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Here’s this week’s reading round-up from the management beat: ⭐ PR DISASTER - Baidu executive tells staff: ‘I’m not your mum’ https://lnkd.in/eF7G7czM (FT) ⭐ UNDERMINER-IN-CHIEF - Howard Schultz, Delete Your Account https://lnkd.in/eYYRwrYB (BBG) ⭐ ABSOLUTE TRUTH - Bridgewater’s chief says he has ‘rewired’ world’s largest hedge fund https://on.ft.com/3UAYdTi (FT) ⭐ CREATIVE DESTRUCTION - Apple’s ‘Crush’ ad is disgusting https://lnkd.in/ehbuZDyu (TECH CRUNCH) ⭐ EXPONENTIAL WORLD - Nvidia hardware is eating the world https://lnkd.in/eMpmCKbJ (WIRED) ⭐ BRASS AND DARING- The collapse of the news industry is taking its soul down with it https://lnkd.in/eHVwYEkh (POLITICO) ⭐ REMOTE CONTRACTS - London firms are letting more staff work entirely from home https://lnkd.in/eX5bVT58 (BBG) ⭐ BAD BEHAVIOUR - The toxic atmosphere at the FDIC https://lnkd.in/eErMRnRT (WSJ) ⭐ COOLING COMPETITION - Is America Inc’s war for talent over? https://lnkd.in/eG4mYraU (ECON) ⭐ ROLL BACK - The oil industry is licking its chops over a potential Trump win https://lnkd.in/emcGptMd (ROLLING STONE)

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A good read as always from Tom Harper, our head of media relations Europe at APCO, highlighting the challenges news orgs face at a time of limited resources and an era of misinformation and fake news...turbocharged by AI.

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Bloomsbury Chair to retire; Harry potter publisher sees upbeat year Bloomsbury Publishing Plc shares fell 8.3% on Thursday after Chair Richard Lambert announced his retirement after seven years in the role, while the Harry Potter publisher also forecast its current year to be slightly ahead of market view. For the year ended Feb 29, the company reported annual profit before taxation and highlighted items of 48.7 million pounds on revenues of 342.7 million pounds, driven by robust demand for fantasy fiction titles, particularly by author Sarah J Maas. Fantasy fiction has become a fan favourite niche of teens and adults alike, with a wide audience reach driven by word-of-mouth recommendations on social media platforms such as TikTok and Instagram. While there will be no new title by Maas in the next fiscal year, analysts at Investec said they believe in longer-term Bloomsbury prospects as "she (Maas) is increasingly becoming a sustainable, global source of demand". Read more at Reuters

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There are few whose names are more synonymous with the UK #PR industry than Matthew Freud. He pretty much invented the concept of networking... Anyone in our industry - or with an interest in politics, the cult of celebrity or the power of the media - should listen to this podcast from When it Hits the Fan with David Yelland and Simon Lewis (you can find it on BBC Sounds). There's so much to unpick, but one fascinating claim Freud makes is that reputation - which the PR function is responsible for - can increase the value of a business by 50%. He argues that if you have two identical, publicly listed companies but one is more 'widely admired' than another, it would command a 100% premium. A powerful statistic. Why don’t PR or communications budgets reflect this? We’ve tended historically to be the poor relation to marketing in terms of spend. Reputation should be the biggest priority for the C-suite; whether that's ensuring the workforce (internal comms) is clear on the values and vision of the business; or sending out the right messages to the market. Also, a good reputation means current and prospective customers will respect, value and aspire to connect with the business. You don't have to be a celebrity or politician to care about reputation - every business should be ensuring that everything they do reflects the values they want to adhere by - whether that's through their #ESG reporting, their #socialmedia community or their #mediarelations. Does the PR industry have a reputation crisis of its own?

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Today's report from the Digital News Report by the Reuters Institute for the Study of Journalism highlights a concerning trend: 39% of people across 20 key markets are now avoiding the news, with many feeling worn out by the “relentless” barrage of information. As a parent, I understand the need to shield our children from overwhelming and sometimes frightening content. At First News we recognise this challenge. For 18 years, we've been dedicated to delivering age-appropriate, impartial news without the sensationalism. Our mission is clear: news doesn't have to be scary. In fact, providing accurate information is crucial in combating misinformation. First News covers a diverse array of topics—from science and music to the environment and sports—ensuring our content is engaging and relevant. We pride ourselves on offering a balanced perspective, encouraging thoughtful discussion without overwhelming our young readers. For children, reading First News isn't just about staying informed—it's about fostering critical thinking, empathy, and a global perspective from an early age. In a landscape where news avoidance and fake news is on the rise, First News remains committed to providing a trustworthy alternative that empowers rather than intimidates. To further our mission, we've launched a freemium model to help every child access to First News, whether at home or in school. Limited free access for all underscores our commitment to nurturing informed global citizens. First News Families Free - https://lnkd.in/eJsXQ6Wd  First News Education Free - https://lnkd.in/egRaMbs2  #News #FirstNews #MediaLiteracy #BalancedReporting #ChildrensNews #GlobalCitizenship

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British economists worried about the accuracy of official labor market data have a new concern: doubts about the number of unfilled jobs. The low cost of advertising for staff online and other factors may have left more slots advertised for longer than in previous years. The result could be inflating the aggregate number of vacancies across the UK, according to employment experts and economists. The trend will make it more difficult for the Bank of England to measure tightness in the labor market, a key question for policy makers weighing when they can ease interest rates from a 16-year high. Read our story in Bloomberg News with Tom Rees https://lnkd.in/d_jm6hVt

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Former UK Conservative Chancellor Nigel Lawson once famously described the National Health Service (NHS) as "the closest thing the English have to a religion." But despite its revered status, the NHS is currently facing unprecedented challenges, with things having lately taken a turn for the worse amid the fallout from the Russia-Ukraine war, Brexit and a tightening cost-of-living crisis. And as the UK heads to the polls on Thursday, the NHS has emerged as the primary issue influencing voters. According to the Ipsos Issues Index, concern for the NHS has surged, with 35% of respondents identifying it as the biggest issue facing Britain, surpassing even the economy. My latest here https://lnkd.in/eQQ6qjzH

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