Greater London, England, United Kingdom
Contact Info
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About
Articles by Matt
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The Internet makes us feel better informed and better connected
The Internet makes us feel better informed and better connected
By Matt Rhodes
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Facebook won't launch a 'Dislike' button; 'Like' doesn't mean like
Facebook won't launch a 'Dislike' button; 'Like' doesn't mean like
By Matt Rhodes
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Mine's bigger than your's: Instagram now has more users than Twitter
Mine's bigger than your's: Instagram now has more users than Twitter
By Matt Rhodes
Contributions
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How has digital communication impacted crisis management in Strategic Communications?
Digital tools have for some time leveled the playing field between brand voices and others in a debate, disagreement or otherwise contentious issue. Whilst brands may have the money to pay for advertising, all voices in a debate will have the same tools to engage audiences. Brands need to engage people through what they say, not just because they have access to audiences in a way others don't (because often they don't).
Activity
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What an incredible evening at the #DMASummerDrinks! A huge thank you to STEPHEN MAHER for his leadership and welcome to Tony Miller and Rich…
What an incredible evening at the #DMASummerDrinks! A huge thank you to STEPHEN MAHER for his leadership and welcome to Tony Miller and Rich…
Liked by Matt Rhodes
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LGBTQ+ inclusive marketing is now daunting for brands. Here's a much-needed, more nuanced POV with robust effectiveness data. All with a little help…
LGBTQ+ inclusive marketing is now daunting for brands. Here's a much-needed, more nuanced POV with robust effectiveness data. All with a little help…
Liked by Matt Rhodes
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Only 1 week until The Hundred returns! 23rd July. Kia Oval. Every. Ball. Counts.
Only 1 week until The Hundred returns! 23rd July. Kia Oval. Every. Ball. Counts.
Liked by Matt Rhodes
Experience & Education
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University of Cambridge
View Matt’s full experience
See their title, tenure and more.
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Projects
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Exporting is GREAT
See projectEngine was appointed to help 100,000 UK businesses to start exporting by 2020. More than just an advertising campaign, to address this challenge we needed to not only talk about opportunity but to connect British businesses with live opportunities.
We first designed a digital service – replacing a previously hidden and hard-to-use online tool with a new site designed to connect businesses with opportunities. Rather than being hidden away, this site was the centre of the new campaign –…Engine was appointed to help 100,000 UK businesses to start exporting by 2020. More than just an advertising campaign, to address this challenge we needed to not only talk about opportunity but to connect British businesses with live opportunities.
We first designed a digital service – replacing a previously hidden and hard-to-use online tool with a new site designed to connect businesses with opportunities. Rather than being hidden away, this site was the centre of the new campaign – pulling live opportunities from the site into the advertising and then sending people back to the site. In the first two months of the campaign we had driven 250,000 visits to the new site 40% of these were new to exporting
Languages
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English
Native or bilingual proficiency
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French
Full professional proficiency
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Russian
Limited working proficiency
Recommendations received
4 people have recommended Matt
Join now to viewMore activity by Matt
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From the moment we went a goal down, to the moment we went 2-1 down with minutes to go. For every woman who dreaded the sound of the key in the door…
From the moment we went a goal down, to the moment we went 2-1 down with minutes to go. For every woman who dreaded the sound of the key in the door…
Liked by Matt Rhodes
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We brought home 2 Gold🥇, 4 Silver🥈and 3 Bronze🥉 at the Creative Circle Awards for our work across PETA, Missing People UK and Royal Air Force…
We brought home 2 Gold🥇, 4 Silver🥈and 3 Bronze🥉 at the Creative Circle Awards for our work across PETA, Missing People UK and Royal Air Force…
Liked by Matt Rhodes
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MAD//FEST LONDON was nothing short of amazing this year, from the free goodies to empowering panel talks. There was a lot to absorb and digest but…
MAD//FEST LONDON was nothing short of amazing this year, from the free goodies to empowering panel talks. There was a lot to absorb and digest but…
Liked by Matt Rhodes
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There's a lot of debate around what defines a modern marketer and the skills needed for success today and in the future. Should they be T-shaped…
There's a lot of debate around what defines a modern marketer and the skills needed for success today and in the future. Should they be T-shaped…
Liked by Matt Rhodes
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With only 2 weeks to go until The Hundred it's great to announce our latest partnership with Transport for London. Brilliant work from the whole…
With only 2 weeks to go until The Hundred it's great to announce our latest partnership with Transport for London. Brilliant work from the whole…
Liked by Matt Rhodes
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Our sector is full of people who feel under-valued and at all levels for many difficult reasons. We were pleased to be able to support this Living…
Our sector is full of people who feel under-valued and at all levels for many difficult reasons. We were pleased to be able to support this Living…
Liked by Matt Rhodes
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I’m happy to share that I’m starting a new position as Creative Director at Leo Burnett!
I’m happy to share that I’m starting a new position as Creative Director at Leo Burnett!
Liked by Matt Rhodes
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I’m delighted to share that I’m starting as Senior Brand Manager for Uswitch at RVU. Looking forward to working with Charlotte, Rachael and team to…
I’m delighted to share that I’m starting as Senior Brand Manager for Uswitch at RVU. Looking forward to working with Charlotte, Rachael and team to…
Liked by Matt Rhodes
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An inspiring 24 hours at the Santander UK Board Strategy day ended with a presentation on our brand strategy with Enrique Alvarez Labiano and these…
An inspiring 24 hours at the Santander UK Board Strategy day ended with a presentation on our brand strategy with Enrique Alvarez Labiano and these…
Liked by Matt Rhodes
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🏆Catching up on some old news but a huge well done to the E.ON UK teams and our agency partners for even more awards success on both the UK and…
🏆Catching up on some old news but a huge well done to the E.ON UK teams and our agency partners for even more awards success on both the UK and…
Liked by Matt Rhodes
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Another delicious layer of the Santander Edge campaign is live at Piccadilly Circus. This time we’re celebrating the cashback the account gives you.…
Another delicious layer of the Santander Edge campaign is live at Piccadilly Circus. This time we’re celebrating the cashback the account gives you.…
Liked by Matt Rhodes
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