Moray Macdonald

Dream Big for Caledonian Sleeper - This was an imaginative campaign that demonstrated real insight of the audience and relevant tactics to ensure cut-through. Creativity was central to the campaign and through originality, a multi-faceted approach and integration, this campaign exceeded its objectives, earning very worthy high praise from the client.

Weber Shandwick in Scotland was named Large Consultancy of the Year at the 2018 PRCA DARE Awards. This follows the CIPR Pride Awards in October listing the agency as Scotland’s Outstanding Public Relations Consultancy. The agency also received awards for the Best Integrated Campaign for the Caledonian Sleeper, and Best Trade and B2B Campaign for our client Borders Railway.

“These awards recognise the brilliant efforts of our team and the strong partnership we have with our clients.… Show more

Weber Shandwick in Scotland was named Large Consultancy of the Year at the 2018 PRCA DARE Awards. This follows the CIPR Pride Awards in October listing the agency as Scotland’s Outstanding Public Relations Consultancy. The agency also received awards for the Best Integrated Campaign for the Caledonian Sleeper, and Best Trade and B2B Campaign for our client Borders Railway.

“These awards recognise the brilliant efforts of our team and the strong partnership we have with our clients. It is particularly pleasing to see that our investment in developing a strong campaign planning function and growing our integrated design studio is delivering fantastic results and real business benefits for our clients,” said Moray Macdonald, managing director of Weber Shandwick in Scotland. “Consistently earning this recognition reflects the amazing talent we have in place right across our fully integrated agency.”

The PRCA DARE Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts. Show less

For the Sleep to Snow campaign for Caledonian Sleeper.

The judges said: "The team at Weber have implemented a strong strategy, focusing equally on business growth and its people. The organisation's focus on Investors in People accreditation demonstrates that management is putting its people at the heart of the organisation and through their development, are driving business growth and delivering insightful client campaigns."

The most credible regional awards in the public relations industry, the PRide Awards recognise and reward outstanding work across 9 UK regions and nations. They are a celebration of exceptional talent and a reflection of public relations best practice. Only the highest calibre of experts, drawn from the very top of their fields are selected to judge our awards.

The Judges said: "Weber Shandwick Scotland's focus on creating content that is 'provocative, original and irresistible' in many ways defines the company's success. In this digital world, content is king and Shandwick is helping its clients take full advantage of this truth. Winning is a mantra that shines through at Weber Shandwick. Their new business record and client wins are impressive; their tangible results for clients (for example Serco) go beyond communications outputs to business… Show more

The Judges said: "Weber Shandwick Scotland's focus on creating content that is 'provocative, original and irresistible' in many ways defines the company's success. In this digital world, content is king and Shandwick is helping its clients take full advantage of this truth. Winning is a mantra that shines through at Weber Shandwick. Their new business record and client wins are impressive; their tangible results for clients (for example Serco) go beyond communications outputs to business outcomes; and their investment in innovation – the 'Science of Innovation', a new planning tool – shows foresight to keep one step ahead. These set them apart from the competition. It's exciting to see such a thriving example of communications success in Scotland." Show less

The world's largest awards competition for the public relations industry, the SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

The CIPR PRide Awards recognise outstanding public relations in the UK regions and nations.

The CIPR PRide Awards recognise outstanding public relations in the UK regions and nations.